Salesfusion Updates Its Account-Based Marketing Solution

Salesfusion has updated its account-based marketing solution to help B2B marketers in either of two situations: those whose companies have an established process for compiling lists of target accounts but need to streamline that process, and those whose companies struggle to determine which accounts to target. Marketers in the first scenario, who have identified which accounts they want to target, can now tag those companies, with the goal of creating campaigns and reporting results for those accounts more efficiently. Furthermore, the solution features a global dashboard so marketers can view key account activity, which also serves to streamline the targeting process.