Account Based Data
DemandScience | September 22, 2023
DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies.
With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years.
Barry Harrigan, Co-founder of DemandScience, said,
When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge.
[Source – Globe Newswire]
DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal.
Peter Cannone, Chair and CEO of DemandScience, stated,
We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights.
[Source – Globe Newswire]
About DemandScience
DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.
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ABM Accounts
Intuit Mailchimp | September 11, 2023
Intuit Mailchimp, one of the world's leading email marketing and automation platform, has announced the launch of a new global brand and product campaign titled 'Turn Clustomers into Customers.' This campaign was developed in collaboration with its in-house agency, Wink Creative, which was designated the 2023 In-House Agency of the Year by Ad Age. They also received support from industry powerhouse Pretty Bird, renowned director Calmatic, and the creative agency Breakfast for Dinner.
The campaign, aimed at advanced marketers worldwide, seeks to create a whimsical and ethereal world based on the sentiments marketers experience as they progress through the various stages of the traditional marketing funnel.
For instance, when marketers are in the initial phases of attracting prospective customers and making them aware of a specific product or service, they often experience feelings of disorder, confinement, and confusion.
As marketers begin to create awareness and purchase consideration among their target audience, the campaign transitions to visuals that evoke liberating, graceful, and ethereal emotions.
Finally, when marketers reach the desired stage of converting prospective customers into paying customers, resolving the complex web of their Clustomer problems, the visuals become more grounded, balanced, and tidy. This exemplifies the strength and efficiency provided by Mailchimp's automation tools and AI-backed marketing.
Jeremy Jones, Group Creative Director, Intuit Mailchimp, said,
We are in a unique position to be a marketing firm marketing to marketers. So when research revealed that our advanced marketing customers' biggest pain points was figuring out better ways to personalize at scale to make the most out of their customers' web, we instantaneously wanted to visualize that pain point in a fun and simple way that marketers could identify with. And thus, the idea of Clustomer was born. A tangled mess of customers with distinct behaviors that have all been grouped together as one audience.
[Source – CMS Wire]
Jones expressed that at Wink, the team believed it was their best and most distinct campaign to date, and they couldn't have been more excited for the world to see it.
About Intuit Mailchimp
Intuit Mailchimp is a marketing automation and email service for growing enterprises. The company empowers millions of customers around the globe to start and develop their businesses with superior marketing technology, award-winning customer service, and inspiring content. Mailchimp places data-driven recommendations at the core of your marketing, allowing users to discover and engage customers across social media, email, landing pages, and advertising—automatically and with the assistance of AI.
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Buyer Intent Data
InMoment | September 25, 2023
InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors.
Managing Director of InMoment North America, Mehul Nagrani, said,
In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points.
[Source – Business Wire]
Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds.
InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience.
Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated,
Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership!
[Source – Business Wire]
The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively.
About InMoment
Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.
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Account Based Data
Sprinklr | September 18, 2023
Sprinklr, a leading unified customer experience management (Unified-CXM) solutions provider, has unveiled its latest platform release, version 18.8. This significant update integrates Sprinklr's AI+ platform with Google Cloud's Vertex AI and OpenAI's GPT models, making it accessible to all customers. Release 18.8 boasts over 700 new features and enhancements across four essential product suites, Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social, positioning Sprinklr at the forefront of modernizing enterprise customer experience management.
In the Sprinklr Service suite, generative AI boosts contact center efficiency, automating insights identification, suggesting actions, and simplifying quality management with auto-created scoring parameters. Version 18.8 introduces Generative AI for Conversational Analytics 2.0, highlighting contact drivers and spotting speech issues. Conversational AI+ powered by generative AI enables dynamic dialog creation, while agents can personalize shopping experiences in real-time during video calls, adding products and advanced features to customer carts.
Within the Sprinklr Insights suite, the release features an AI-powered insights assistant that provides root cause information and actionable recommendations. It also includes Generative AI-Powered Automatic Summarization, which summarizes conversations and content, highlighting key details and reducing review time. The ability to capture conversations and content from major Chinese social apps further extends source coverage.
Users can benefit from effortless ad content creation, with the Sprinklr Marketing suite making it easier to generate engaging ad content quickly and efficiently at scale. Dynamic content adaptation allows for seamless modification of existing content to meet specific needs, including tone, length, and translation. The platform also streamlines UTM tracking for non-social content and offers optimized management of Google Discovery Ads for a native ad experience.
Additionally, the Sprinklr Social suite enhances social media engagement and governance with industry-leading governance features, new Slack integration, and automated video optimization capabilities. These enhancements collectively reinforce Sprinklr's commitment to providing businesses with powerful tools to streamline operations and improve customer engagement.
Sprinklr AI+ represents a significant leap in generative AI capabilities, providing a comprehensive solution for customer service, insights, social media management, and marketing while maintaining enterprise-level governance, security, and data privacy. The refined appeal of Sprinklr AI+ lies in its user-friendliness; clients can leverage the power of Generative AI with minimal workflow modifications. It instills confidence by ensuring accuracy, security, and privacy within the Sprinklr platform. This flexible AI-everywhere offering combines Sprinklr's specialized AI models with top-notch generative AI capabilities, promising enhanced productivity, informed decision-making, and superior customer-facing team experiences.
About Spriklr
Sprinklr is a prominent enterprise software company specializing in optimizing all customer-facing operations. Powered by advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform empowers businesses to consistently deliver human-centric experiences across every customer interaction, leveraging modern communication channels. With its headquarters in New York City, the company boasts a global workforce dedicated to enhancing customer experiences.
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