SalesLoft Adds Opportunity Management Capabilities

SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider. According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the SalesLoft platform. Opportunity Management aims to help account executives, account managers and others drive more deals to completion. It is designed to offer comprehensive pipeline and deal views, as well as better pipeline transparency and forecasting accuracy.