ABM ACCOUNTS

SalesLoft Integrates with 6sense

SalesLoft, 6sense | May 28, 2021

SalesLoft's sales engagement platform has been integrated with 6sense. The 6sense Sales Intelligence module and its insights are now accessible directly from SalesLoft's Account and Person Profile pages.

"This new integration brings 6sense's buyer and account-based sales intelligence straight into SalesLoft's platform. Reps no longer have to switch between several platforms to access and act on critical buyer insights, "Nate Remmes, SalesLoft's executive vice president of commercial business, said in a statement. "The integration saves sellers time while also providing them with the information they need to close more deals."

Reps can now add contacts to a Cadence in SalesLoft or from 6sense Sales Intelligence in CRM and then act on those insights in SalesLoft, personalizing their messaging based on 6sense buyer insights; due to this,,, new integration. Users can also perform the following using 6sense and SalesLoft:

• Proactively engage buyers by using 6sense, which notifies reps where accounts are on the buying journey, how and when they have interacted, and what to do next to boost engagement.

• Prioritize the best accounts, as 6sense identifies which accounts are the best fit and the most interesting topics.

• Identify essential buyers within target accounts and engage them based on their personas and buyer intent signals to engage the entire buying committee.

• Execute automated, personalized Cadence steps to help buyers increase their presence while remaining focused on their accounts.

"Through this new integration with SalesLoft, we're making it easier for sellers to access 6sense's critical data to help sellers tactfully engage with their target buyers and ultimately sell better," said Latané Conant 6sense's chief market officer, in a statement. "We are excited to continue our collaboration with SalesLoft and our common aim of assisting sellers in achieving predictable revenue growth."

"This was the one missing element for our SDR team," said Cay Gliebe, senior vice president of marketing and product management at OneSource Virtual. "With this integration, SalesLoft has become a one-stop-shop where reps can quickly act on 6sense Qualified Accounts (6QAs), making the selling process easier than before."

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