Intuit Mailchimp | September 11, 2023
Intuit Mailchimp, one of the world's leading email marketing and automation platform, has announced the launch of a new global brand and product campaign titled 'Turn Clustomers into Customers.' This campaign was developed in collaboration with its in-house agency, Wink Creative, which was designated the 2023 In-House Agency of the Year by Ad Age. They also received support from industry powerhouse Pretty Bird, renowned director Calmatic, and the creative agency Breakfast for Dinner.
The campaign, aimed at advanced marketers worldwide, seeks to create a whimsical and ethereal world based on the sentiments marketers experience as they progress through the various stages of the traditional marketing funnel.
For instance, when marketers are in the initial phases of attracting prospective customers and making them aware of a specific product or service, they often experience feelings of disorder, confinement, and confusion.
As marketers begin to create awareness and purchase consideration among their target audience, the campaign transitions to visuals that evoke liberating, graceful, and ethereal emotions.
Finally, when marketers reach the desired stage of converting prospective customers into paying customers, resolving the complex web of their Clustomer problems, the visuals become more grounded, balanced, and tidy. This exemplifies the strength and efficiency provided by Mailchimp's automation tools and AI-backed marketing.
Jeremy Jones, Group Creative Director, Intuit Mailchimp, said,
We are in a unique position to be a marketing firm marketing to marketers. So when research revealed that our advanced marketing customers' biggest pain points was figuring out better ways to personalize at scale to make the most out of their customers' web, we instantaneously wanted to visualize that pain point in a fun and simple way that marketers could identify with. And thus, the idea of Clustomer was born. A tangled mess of customers with distinct behaviors that have all been grouped together as one audience.
[Source – CMS Wire]
Jones expressed that at Wink, the team believed it was their best and most distinct campaign to date, and they couldn't have been more excited for the world to see it.
About Intuit Mailchimp
Intuit Mailchimp is a marketing automation and email service for growing enterprises. The company empowers millions of customers around the globe to start and develop their businesses with superior marketing technology, award-winning customer service, and inspiring content. Mailchimp places data-driven recommendations at the core of your marketing, allowing users to discover and engage customers across social media, email, landing pages, and advertising—automatically and with the assistance of AI.
Account Based Analytics
Momentum ITSMA | September 07, 2023
As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives.
Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs).
The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses.
The finalists for the 2023 Marketing Excellence Awards are:
Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC.
Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence.
Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro.
Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce.
Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra.
Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks.
Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow.
Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl.
A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023.
Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business.
Dave Munn, Partner at Momentum ITSMA said,
For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape.
[Source – Cision PR Newswire]
About Momentum ITSMA
Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.
Madison Logic | September 14, 2023
On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust cultures. This is the first time Madison Logic has been included on this prestigious list, highlighting the company's commitment to nurturing positive employee experiences that encourage exceptional work on behalf of customers.
The Best Workplaces in Advertising & Marketing list is compiled on an analysis of responses to surveys from more than 10,000 employees at Great Place To Work Certified advertising and marketing companies. In this survey, 91% of Madison Logic employees rated their workplace as excellent, in comparison with 57% of employees at a typical U.S.-based organization.
Madison Logic's bottom-up, employee-focused culture has contributed to the company's accelerated growth. Leading B2B marketers of today rely on Madison Logic and its team to boost engagement and accelerate conversion throughout the sales cycle.
With the ML Platform, the company's cutting-edge global multi-channel ABM media activation and measurement solution, enterprise organizations utilize proprietary data to quickly identify and prioritize their target accounts, activate personalized campaign strategies, and obtain complete visibility into program performance via comprehensive measurement and reporting. The company's approach to success is supported by its positive customer satisfaction scores, high revenue retention, and sustained industry leadership recognition.
Chief People Officer at Madison Logic, Teresa Czubak, said,
This is a special achievement for our team as we continue to work hard to cultivate an environment of open dialogue, mutual trust, and respect.
[Cision PR Web]
Czubak mentioned that the award held particular significance as it was based on employee feedback and active participation. She emphasized that their approach of empowering employees to reach their full potential had fostered a supportive environment that encouraged collaboration and career growth across all organizational levels and departments.
Apart from being listed on Fortune's Best Workplaces in Advertising & Marketing, Madison Logic also received the 2023 Best Places to Work award from the Business Intelligence Group. It was acknowledged as one of the 2023 Top Workplace USA organizations and secured a place on the 2023 Inc. 5000 List of the fast-growing privately-owned organizations in the US.
Michael C. Bush, Chief Executive Officer of Great Place To Work, stated,
Congratulations to the Best Workplaces in Advertising & Marketing. These companies know that it is not the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience.
[Cision PR Web]
About Madison Logic
The ML Platform is a global multi-channel ABM activation and measurement platform that enables enterprise organizations to utilize a proprietary combined data set to discover the most likely purchase accounts, enhance the customer journey, and minimize sales cycles to positively influence ROI. Madison Logic enables B2B marketers to convert their top accounts more quickly by identifying and engaging the most influential people throughout the buyer's journey.
Buyer Intent Data
InMoment | September 25, 2023
InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors.
Managing Director of InMoment North America, Mehul Nagrani, said,
In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points.
[Source – Business Wire]
Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds.
InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience.
Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated,
Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership!
[Source – Business Wire]
The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively.
Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.