ACCOUNT BASED DATA
RollWorks | October 07, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today strengthened its reporting capabilities for HubSpot users. The new capabilities give B2B marketers more insights into the trends of their customers’ behaviors and activities. They also have more flexibility to use these insights in workflows they set up, allowing them to better automate their processes and act more intuitively with their account-based strategies.
Now, customers can view their advertising campaign engagement metrics and other important account-level data from RollWorks in HubSpot—such as RollWorks Impressions, Advertising Spend, Clicks, Page Views, and Conversions—as a sum of all activity by a company for the last 7, 30, 60, and 90 days since today’s date. Information is available in HubSpot Workflows to help automate processes.
For example, a marketer can develop criteria based on account metrics to determine if the account is sales ready. When the criteria are met, a user can use HubSpot workflows to automatically create tasks for sales teams to reach out to the prospective account and assign it to the account owner.
The enhancements mark the latest in a drumbeat of integrated innovation from the two leaders this year. In July, RollWorks launched Journey Events for HubSpot to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. And in June, RollWorks announced RollWorks Sales Insights for HubSpot, which uses data science to provide a 360-degree view of accounts throughout the buying journey.
Learn more about the new reporting capabilities in HubSpot and the secret sauce behind RollWorks’ 500+ installs of its HubSpot integration in the HubSpot App Marketplace, 150% more than the nearest ABM competitor.
ACCOUNT BASED DATA
Demandbase | November 23, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announced that its Sunny Side Up Podcast has been named the best marketing podcast of 2022 by GURU Events at its annual GURU conference held on Nov. 2. The Sunny Side Up Podcast is a business-to-business (B2B) podcast that brings together real-world insights to help go-to-market (GTM) professionals evolve and stay up-to-date on the latest trends. After thousands of audience votes were cast and more than 18 voting rounds took place, GURU Events announced that the Demandbase-produced podcast beat out more than 100 competing podcasts to be named as the listener’s choice, with more than 52% of the votes.
“The Sunny Side Up Podcast was created to share best practices and proven techniques from industry experts, and to be named the best marketing podcast by GURU Events showcases that we have been able to do just that,” said Jon Leiberman, VP of content, influencer, and social marketing at Demandbase.
“The Sunny Side Up Podcast was created to share best practices and proven techniques from industry experts, and to be named the best marketing podcast by GURU Events showcases that we have been able to do just that,” said Jon Leiberman, VP of content, influencer, and social marketing at Demandbase. “This win wouldn’t have been possible without our amazing podcast team, guests, and of course, our dedicated listeners. This is the sixth content award DB Central has won this year, which really shows that when you put great people together, who are all focused on being the best at what they do, great things happen! We look forward to producing more top-tier GTM content that engages and educates our listeners.”
GURU Events is a leading media organization focused on knowledge sharing within the marketing industry. Helping marketers have access to the latest best practices, trends, and essential tactics is their focus. GURU Events hosts large-scale virtual conferences, networking events, awards & recognition programs, and more.
Sunny Side Up Podcast, for marketing, sales, and data science professionals, can be found on all major podcast streaming platforms, as well as on Demandbase’s content hub.
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.
BUYER INTENT DATA
Clearbit | November 17, 2022
Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time.
“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit.
“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.”
Customers of G2 and Clearbit can now access all their relevant G2 Buyer Intent Signals directly in Clearbit’s Data Activation Platform, including:
Companies viewing their G2 Product Profiles and Sponsored Content
Companies viewing their G2 Category(ies), Comparison Products, and Alternative & Competitor Pages
G2 Buyer Intent Scores for every visiting company
"Buyer intent data is a secret weapon for leading B2B marketers,” said Christine Li, VP of Growth & Enablement at G2. “Clearbit's integration with G2 helps marketers take that data even further -- driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.”
By using Clearbit’s Audience Builder to add in these G2 signals alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline in new ways. For example:
Identify best-fit companies researching your solution – or your competitors – on G2, and use Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach
Layer G2’s signals and Buyer Intent Score with Clearbit’s company data to score and prioritize new leads or open opportunities - ensuring your team is focused the best-fit, in-market buyers
Know when customers up for renewal are viewing alternatives or comparing to other product pages on G2 - making sure your account team can be proactive
Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams grow faster and smarter with data. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.
TARGETED ACCOUNT STRATEGY
Hushly, GTM Partners | October 12, 2022
Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises.
“Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners.
“Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our Hushly perspective enables marketing executives to think differently while enabling personalized buyer experiences for demand generation and account-based strategies.”
“I love the fact that the GTM perspective is third-party validated and has data-driven analysis as opposed to vendor stack rankings, '' says James Kessinger, CMO & Chief Operating Officer at Hushly. “This provides a succinct picture about Hushly's capabilities and value of our all-in-one marketing platform as opposed to a point product view you get from looking at a single category or market that we operate in.”
GTM Perspectives look at all the categories a vendor is in and uses G2 intent data to better understand traffic patterns in those categories as well as look at the growth and quality of customer reviews on G2 Crowd to guide in the analysis. GTM Partners also perform customer interviews, providing a voice of the customer along with the data analysis.
“When we spoke to Hushly customers and read Hushly’s G2 reviews it validated that Hushly has a compelling unified marketing platform that delivers results across multiple use cases.” says Bryan Brown, Chief Analyst at GTM Partners. “I believe that companies who are looking to achieve efficient growth should be looking at innovative martech companies like Hushly.”
Hushly Value Propositions:
Deliver rich, dynamic & personalized web and content experiences
Increase conversion & lead quality
Increase operational efficiencies and amplify existing investment
Hushly GTM Perspective Stats:
Lead Conversions as high as 243%
Lead Quality as high as 62%
Content Engagement as high as 1800%
Reduced bounce rate
Increased site dwell time
Increased target account engagement
“The market has evolved away from having separate platforms and vendors for website personalization, content experience, demand capture, and buyer intelligence, this new digital experience has to be integrated and unified into a single platform,” says James Kessinger, Chief Marketing Officer and COO of Hushly. “Today’s CMO’s and revenue marketers don’t have the time nor the budget to waste on point product solutions that don’t work as a single platform. This is why Hushly continues to evolve and innovate our all-in-one marketing platform for efficient growth.”
Hushly is the first all-in-one marketing platform for b2b marketers. With Hushly, b2b marketers gain efficiencies, productivity, and accelerate revenue. By offering rich - personalized – and connected digital experiences to their customers. The Hushly buyer experience and conversion platform takes critical products that need to work together as a solution and brings them under a single platform. So, buyers get a connected digital experience, dynamic personalized content, and better educated, faster. While marketers see a holistic view of visitor and account activities across their digital properties which leads to better buyer intelligence for increased sales opportunities and accelerated deal velocity. Learn more at https://www.hushly.com
About GTM Partners:
Founded in 2022 and headquartered in Atlanta, GTM Partners is the brainchild of B2B go-to-market industry experts Sangram Vajre, industry expert Bryan Brown and Judd Borakave. The firm was created to help GTM professionals and solutions vendors achieve efficient growth by transforming their GTM strategy and process. To understand the offerings for GTM vendors and members, please visit https://gtmpartners.com/.