On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software.
“We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub.
“We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub.
The new service is powered by SelectHub’s best-in-class technology and was refined over an 18-month pilot program. It will help sellers see which companies are interested in their software through detailed information on how leads interact with SelectHub’s site and technology selection platform.
The service will enhance ABM efforts and provides buying signals that help vendors determine what stage of the buying cycle users are at. Based on actions that demonstrate high buyer intent, such as resources downloaded and pages visited, it helps marketing teams to run targeted campaigns.
“The company-level insight (intent data) has helped us build and execute better targeted ABM campaigns,” said Sean Barbera, Marketing Director at Navigator Business Solutions.
The intent data is published through SelectHub’s application interface. It can be downloaded into Microsoft Excel and Google Sheet formats. Integrations to popular CRM systems and connecting with buyers at the companies can be availed optionally. The data is extracted from SelectHub’s technology selection platform, where buyers actively evaluate and compare products based on their specific requirements. The insights help software vendors focus on leads more likely to convert.