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Sendoso Announces Addition of New GTM Leadership Team

GTM Leadership Team

On February 14, 2023, Sendoso, one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023.

Egan Callahan, VP of Customer Experience, Bryan Seltzer, EVP of Revenue, Karen Steele, Chief Marketing Advisor, and Linda Fitzek, VP of Revenue Operations, have joined the Sendoso leadership team. After a year in which Sendoso boosted its relationships by almost 30 percent, partnering with some of the largest names in financial services, healthcare, real estate, sports, and software/hardware, the new team will contribute to the company's further expansion.

In 2022, Sendoso had its most excellent week and month of attempted customer spending in the company's history, as well as a 70 percent increase in the average attempted customer expenditure over 2020. This is why Fortune 100 and 500 organizations like NASDAQ, Comcast, and VMware choose Sendoso to help them build and deliver exceptional experiences.

Sendoso introduced its pay-as-you-go Sendoso Express package before the holidays last year. With hundreds of new accounts and thousands of presents distributed in its first two months, the freemium solution was an instant hit among small and medium enterprises.

The firm launched a new fulfillment facility in Dublin, Ireland, to serve its worldwide physical sends. The new facility furthered the company's commitment to European consumers by enhancing distribution and expanding its reach across European Union nations. As Sendoso continued to develop worldwide, it had even more success with Sendoso Direct, increasing its global direct gift possibilities by a factor of five to better connect consumers with local small companies.

About Sendoso

Sendoso, one of the industry-leading sending platforms, enables businesses to stand out by providing innovative methods to communicate with clients throughout the buyer's journey. It offers more than corporate presents; it is a comprehensive sending strategy. It is trackable, quantifiable, scalable, and gives a greater marketing return on investment. By merging digital and physical sending tactics, businesses may enhance the efficacy of their current go-to-market initiatives and strengthen client connections. The firm is a crucial component of effective demand generation, account-based, and customer experience initiatives since it is relied upon by the world's top enterprises, including Fortune 100 and 500 corporations. Sendoso, a company founded in 2016, is funded by $152 million in venture capital and has a worldwide reach, with a presence in North America, Europe, and Asia-Pacific.

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GlobeNewswire | January 25, 2024

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Key findings from a Q4 survey of over 170 B2B marketing, sales, revenue, growth, demand gen and campaign execution leaders include: 63% say marketing must own and optimize a company’s revenue-generation engine 64% say their lead gen and engagement strategy underperforms 78% of highly evolved marketers are satisfied with their accelerated pipeline, compared to only 15% of lesser evolved marketers “In today’s competitive data-driven environment, marketers should no longer be satisfied with paltry returns on their sizable lead-gen and ABM investments,” the report notes. “It’s time to turn the tables on inefficient, ineffective, and outdated practices for anticipating, adapting, and responding to customer needs and opportunities.” “Marketers must climb the evolutionary ladder and leave behind outmoded and dated practices,” notes CMO Council executive director, Donovan Neale-May. “Using AI-derived, intention-based buyer data and advanced sales intelligence are among the ways growth marketers bring more precision, predictability, and performance to B2B account marketing investments.” The CMO Council’s research revealed the top five skill sets contributing to improved ABM-driven business outcomes: Better segmentation and precision targeting of buyers and influencers On-demand customer business intelligence and personal buyer insights Tighter integration of demand gen, channel, direct sales, and support teams Greater utilization of tools and data sources for richer prospect profiling Proactive and timely pre-sales follow up and cultivation strategies The CMO Council has uncovered widening gaps in performance between highly evolved marketers and lesser evolved marketers. 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Marketers Given Marginal Grades for ABM-Driven Revenue Growth

GlobeNewswire | January 25, 2024

Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with WM America, entitled “Fire Up Your Revenue Generation Engine,” covers critical aspects of lead generation and engagement. This includes models and metrics for tracking and measuring performance, best practice demand-gen execution, ways to score effectiveness, and more. The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. 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Gaps are occurring in four core capabilities: lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. This report tiers factors that make up a model for better identification, engagement and conversion. The model coincides with the CMO Council and WM America’s thought leadership initiative to advance lead revenue science practices through a certified Lead Evaluation and Assurance Process, or LEAP model. “Marketers will need to take a few LEAPs of faith in the coming months, because sticking to the status quo is just not practical or possible anymore. As data becomes more critical than ever before, CMOs need to extend their visions for innovation and forward-thinking strategies,” according to Lee Salem, WM America’s Vice President of Sales. Methodology The report is based on a survey of over 170 heads of B2B marketing, sales, revenue, growth, demand gen and campaign execution in Q4 2023. 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Buyer Intent Data

ON24 Recognizes 2023’s Leaders in Digital Engagement

Business Wire | January 24, 2024

A recent Forrester survey found that more than 60% of B2B buyers base their final purchase decision solely on the digital content and experiences companies provide. That’s why thousands of B2B companies choose ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing that helps enterprises generate data-driven insights and deliver cost-effective revenue growth. Today, ON24, announced the industry-leading digital experiences of 2023 that drove ROI for their organizations. “At ON24, our goal is to propel business success through digital engagement, with our customers at the core. 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