Siegel+Gale Launches Findings from the Sixth Annual Global Brand Simplicity Index

Global brand strategy, design, and experience firm Siegel+Gale  today announced the findings of the sixth annual Global Brand Simplicity Index. Leading discount supermarket chain ALDI topped the list as the world's simplest brand for the third year running, while Google dominated the US rankings. The study, based on an online survey of more than 12,000 respondents across eight countries, ranks 585 brands based on their perceived simplicity. The Global Brand Simplicity Index has shown year after year that the benefits of simplicity remain constant, says Howard Belk, co-CEO and chief creative officer, at Siegel+Gale. Brands that offer simpler customer experiences are rewarded with passionate customer loyalty, more innovative employees and greater revenue. In short, embracing simplicity improves the bottom line for brands and organizations.