SintecMedia and Lotame Bring Audience Targeting to Broadcast TV
Prnewswire | April 28, 2017
As major media companies announce cross-channel audience targeting products for advertisers, local broadcasters have been largely left out of such offerings, even as they compete most directly with digital audience targeting options such as search and social media. This partnership delivers a competitive product that unlocks audience targeting across TV, video and mobile platforms, creating a game changing offering for media companies.