SME profile: Dubai mumpreneurs find niche while looking for baby clothes
For the serial entrepreneurs Natalie Humphrey and Catherine McEvoy, tapping into UAE’s new mummy scene provided the perfect business break.Seven months after her son was born in 2012, Ms Humphrey, who also ran the Dubai moving company Easytruck with her husband Chris, decided to set up a new venture.A charity shop shopping spree on a trip back to the UK set the then-30 year old to thinking why secondhand baby gear was so hard to get hold of in the UAE...