Finding segregated operations teams and optimizing them to improve the customer experience is one of the top strategic moves businesses are making, and platforms like Sprinklr help in this regard.
Ventana Research has evaluated several customer experience management (CXM) platforms and released its 2023 Customer Experience Management Value Index Report. Sprinklr, a unified customer experience management (Unified CXM) platform for evolving enterprises, turned out to be an "exemplary vendor" when it comes to understanding the clients and maximizing the long-term product value for customer interactions.
Breaking down operational silos for CXM using the latest AI-powered unified software platform from Sprinklr optimizes customer and organization engagement. This makes operational teams better coordinated, elevating the customer experience.
Ventana Research has evaluated CXM software vendors based on their usability, manageability, reliability, capability, adaptability, vendor validation, and total cost of ownership (return on investment). Sprinklr ranked first in the validation category and was in the top three for overall customer experience.
An AI-driven modern approach to delivering a unified customer experience from a clear roadmap with transparency and clarity drives marketing, research, social engagement, and care teams to work together closely. Having operational teams for marketing, social engagement, and customer support all work together on a single CXM platform helps companies go above and beyond to give every customer an exceptional human experience.
“According to Fortune Business Insights, the market for customer experience management will grow from USD 11.34 billion in 2022 to USD 32.53 billion by 2029, at a 16.2% CAGR.”
Customer Experience Management (CXM) platforms are increasingly adopting artificial intelligence and augmented reality to enhance their features. This in turn increases customer loyalty and reduces customer churn rates, thereby improving brand presence. Using AI to improve customer interactions by looking at past data helps automate processes and change the way customers interact with a company.
About Sprinklr
Sprinklr is one of the most popular enterprise software companies for all customer-facing tasks. Sprinklr's Unified-CXM platform uses advanced AI to help companies give every customer, every time, a human experience across any modern channel. Sprinklr has its headquarters in New York City and has employees all over the world. It works with more than 1,000 of the world's most valuable businesses, including Microsoft, P&G, Samsung, and more than half of the Fortune 100.