ACCOUNT BASED DATA

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony.

CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders.

According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.”

The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success.

“We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM.

“We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.”

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

Spotlight

Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 B2B marketing plan. Talking of which, if you're looking to know how you can structure your plans better, this example B2B digital marketing plan guide also in our B2B toolkit could be helpful. We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.


Other News
CORE ABM

RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

RollWorks | June 17, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. "Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting," said Justin Cooperman, VP, Product Management at RollWorks. "Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting," said Justin Cooperman, VP, Product Management at RollWorks. RollWorks Personalization: Platform Enhancements and Pricing The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. It enables account-level identification, including firmographic details of site visitors in real-time for more engaging, account-centric visitor experiences. With its latest Site Visitor API update, customers can now identify website visitors across more account-level data, such as whether a visitor is part of a RollWorks Target Account List, Account Group, or Journey Stage. "RollWorks' Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models," added Cooperman. With these updates, RollWorks makes it easier for B2B marketing and sales teams to understand who their ideal customers are and prioritize accounts to outreach to: Create a new account list based on ICP (Ideal Customer Profile) fit scoring model See firmographic attributes - company size, revenue, industry, etc. - that make up an ICP Automatic sync of modeling data from an ICP fit grade back to Salesforce and HubSpot The Site Visitor API is now included in all pricing plans, so all RollWorks customers can access account level insights to activate chat and website personalization. Visit here to learn more. RollWorks Adds RampID to Identifier Bench In addition to the company's own identifiers, RollWorks now supports RampID, a cookieless, people-based, privacy-first identifier. Advertisers leveraging RampID can unlock premium inventory, additional reach in cookieless browsers, and improved marketing tactics such as people-based audience targeting, frequency capping, and more. With more accurate and precise targeting through the use of multiple identifiers, RollWorks gives B2B marketers: The ability to reach Apple device and Safari browser users that have been harder to target since Apple began blocking tracking methods in 2017 The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019 A futureproofed user-level targeting method that will enable users to maintain their reach when Google blocks tracking methods in late 2023 Visit www.rollworks.com to learn more about how RollWorks can help streamline your ABM operations and drive more revenue. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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CORE ABM

Influ2 Releases Buying Group Marketing Report, Showcases Benefits of Personalized Marketing That Goes Beyond ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a new approach is necessary. The Influ2 report finds that BGM is the natural evolution of ABM, as it establishes new ways to engage buying groups and key decision-makers inside target accounts. According to Forrester, “many organizations have already evolved or are evolving processes and technologies to account for buying groups; those organizations have meaningful competitive advantage over those who do not.” The Buying Group Marketing report explains how to establish key audiences within a buying group, how to engage with customers through relevant content and experiences, and how BGM unites sales and marketing teams through unified metrics and messaging alignment. “Our goal with Influ2 has always been to boost pipeline for sales and marketing teams by delivering depth and relevance to customers,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “Our goal with Influ2 has always been to boost pipeline for sales and marketing teams by delivering depth and relevance to customers,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “Buying Group Marketing addresses exactly what the modern consumer wants: relevant and engaging content delivered through a personalized approach. BGM presents an advanced approach to customer engagement that helps to keep pace with competitors vying for customers’ limited attention.” According to the report, organizations that use BGM to focus engagement on the buying group improve the likelihood of converting prospects to customers while also increasing contract values and the speed of the buying process. Efficiency and high conversion rates drive the BGM approach. “BGM isn’t reinventing ABM,” Lisitski said. “It’s the next step to humanizing the sales process and connecting with the people behind a business. Businesses aren’t selling to businesses they are selling to people, and companies that understand this and adjust strategy accordingly will succeed.” Individual interviews conducted to develop the report will be released as a five-part podcast series over the coming weeks. This announcement follows the news that Influ2 was recently cited as an early stage B2B solution in the “New Tech: Account-Based Marketing, Q1 2022” report by Forrester. To learn more about Influ2 please visit www.influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-makers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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ACCOUNT BASED DATA

SugarCRM Named the 2022 Sales and Marketing Technology Awards “CRM Organization of the Year”

SugarCRM | August 01, 2022

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “CRM Organization of the Year” by Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s second-straight Sammy win, having won “Product of the Year” honors in 2021. “Winning this award underscores our commitment to eliminating the roadblocks for businesses to deliver high-definition customer experiences and drive growth,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Sugar’s focus on reducing CRM complexity is a priority to empower sales, marketing and service professionals.” Organizations rely heavily on sales and marketing technology. However, per Sugar’s global survey of 1,600 sales and marketing leaders, 76 percent say their biggest frustration with CRM is it’s either too complex, not intuitive or user friendly, or cannot be configured to meet their needs. Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning (ML), and predictive analytics to make the hard things easier for sales, marketing, and service teams by letting the platform do the work. Sugar has made significant investments to bring the SugarPredict AI engine to its entire platform portfolio, pioneering pre-configured, out-of-the-box AI for all that drives value from Day One. At the same time, its no-code, low-code tools and capabilities put change in the hands of non-technical business users. This is the latest in a string of accolades and award wins for Sugar, including the 2022 TMC CRM Excellence Award for two consecutive years, and back-to-back gold honors for Best New Product Version for Lead Generation (2022) and Relationship Management (2021) in the annual Stevie American Business Awards. Sugar was also named to the Leader Quadrant in the 2022 Nucleus Research CRM Technology Value Matrix, and was recognized as a winner in the prestigious 2022 CRM Watchlist, an annual evaluation conducted by Paul Greenberg, President of the 56 Group, LLC. “We are proud to reward and recognize SugarCRM for innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “We are proud to reward and recognize SugarCRM for innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that Sugar’s efforts will improve how we all connect with the brands we love for years to come.” About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit: www.sugarcrm.com.

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ACCOUNT BASED DATA

NICE Wins the Digital Innovation Award for Customer Experience Excellence

NICE, Ventana Research | July 06, 2022

NICE (Nasdaq: NICE) today announced NICE CXone has won for Customer Experience excellence in the 15th Annual Ventana Research Digital Innovation Awards. The Digital Innovation Awards highlight technology providers that exemplify innovation and strive to create solutions that improve people, processes, information, and technology. CXone is designed to create seamless digital customer experiences, addressing the full CXi landscape. With the unique capability to understand customer intent and optimal experiences with Enlighten XO, and inject knowledge across the customer journey, CXone allows organizations to build smart assistants with a data-driven approach and not based on guesswork. As part of the judging process and methodology, Ventana Research examined case studies and submissions to evaluate nominated organizations’ leadership and outcomes using technology, the best practices it utilized, and the associated business impact and value. All types of organizations were invited to participate, and submissions spanned industries and organizations of all sizes across the world. Paul Jarman, CEO, NICE CXone, stated, “Providing frictionless digital experiences is at the core of our innovation and we are honored to be recognized by Ventana Research. With our unique data and AI capabilities, our digital portfolio takes the guesswork out of the bot building process and is the only way to create the smart self-service experience that consumers demand. “NICE is tackling the limitations of building chatbots head-on, by applying AI at scale to engineer better recognition and accuracy,” said Keith Dawson, Vice President and Research Director for CX at Ventana Research. “NICE is tackling the limitations of building chatbots head-on, by applying AI at scale to engineer better recognition and accuracy,” said Keith Dawson, Vice President and Research Director for CX at Ventana Research. “CXone is an example of innovation made real, in the service of smoother and more successful customer experiences.” About NICE With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com About Ventana Research Ventana Research is the most authoritative and respected market research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk. Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com

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Spotlight

Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 B2B marketing plan. Talking of which, if you're looking to know how you can structure your plans better, this example B2B digital marketing plan guide also in our B2B toolkit could be helpful. We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.

Resources