SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and successful innovation in the category.
The CX Today Global Awards program celebrates the most innovative and impactful companies in the customer experience space, recognizing vendors setting new standards for customer engagement, satisfaction, and loyalty. As businesses worldwide seek to differentiate themselves based on the quality of their customer interactions, the CX Today awards provide a platform for showcasing the best and brightest in the industry.
A panel of unique CX analysts, practitioners, and thought leaders announced the winners on February 16 during an awards ceremony. The company, tilted as the Best CRM Platform, is a leader in leveraging AI, machine learning, and predictive analytics to help organizations provide superior customer experiences. Its unified, modern CRM platform connects all users with easy-accessible data loaded with insights to assist sellers, marketers, and service professionals in anticipating and meeting customer requirements.
Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM, said, "On behalf of all of us at SugarCRM, we are incredibly honored to be named 'Best CRM Platform' in the CX Awards for two years running." He also said, "We are proud to be recognized for excellence in ushering in a new kind of CRM that makes the hard things easier for sales, marketing, and customer service professionals to collaborate and deliver superior customer experience – a key success factor for fueling business growth."
About SugarCRM
Headquartered in the San Francisco Bay Area, SugarCRM is a leading technology-focused customer relationship management (CRM) platform designed to help marketing, sales, and service teams gain a comprehensive understanding of each customer. With Sugar, businesses can unlock new levels of performance and predictability, providing a high-definition customer experience that sets them apart from the competition. As a result, the platform is trusted by thousands of companies in over 120 countries, making it one of the world's most widely adopted CRM platforms. Automating many of the most challenging aspects of customer engagement enables businesses to focus on what matters most: building lasting relationships with their customers.