SugarCRM, the award-winning AI-driven CRM platform provider that develops the on-premises and cloud-based CRM web application Sugar, announced that it had received an "exemplary vendor" award in Ventana Research's 2023 CXM Value Index, a prominent independent advisory organization.
Ventana evaluates CXM software to reflect its related contribution to the value realized by a company in its Value Index. The evaluation factors considered are usability, manageability, flexibility, dependability, capability, vendor validation, and total cost of ownership/ROI.
Top performers are acknowledged for assisting businesses to synchronize the extent of customer experience initiatives across teams by building platforms that encourage integrations to bridge siloed data and promote utilizing tools like AI and automation.
According to Ventana, Sugar had a high CX score (75.7%), scoring particularly well on metrics of customer commitment efforts, clarity of the product roadmap, and assistance for buyers in building and articulating their business cases. Sugar also achieved strong marks for TCO/ROI (75%) and usability (72.2%). Ventana praises Sugar's transformation of its CRM product into a more comprehensive CXM suite.
Ventana Research’s Keith Dawson stated, "SugarCRM has done an admirable job blending CRM with marketing and service applications into a unified CX platform."
(Source: Businesswire)
Chief Customer Officer, SugarCRM, Chris Pennington, said, "It’s an honor for SugarCRM to be designated "Exemplary" in the Ventana CXM Value Index for providing an all-encompassing platform that approaches CX through the collective lens of sales, marketing, and service teams."
(Source: Businesswire)
About SugarCRM
SugarCRM is a Silicon Valley-based software company; it is one of the leaders in using AI, machine learning, and predictive analytics to automate tedious tasks for sales, marketing, and support teams. It has made substantial efforts to introduce the SugarPredict AI engine across its complete platform portfolio, pioneering pre-configured, out-of-the-box AI for everyone that generates value from day one. Moreover, its no-code and low-code tools and capabilities place the power of change in the hands of non-tech business users. The platform's capabilities include sales force automation, marketing campaigns, customer support, collaboration, social CRM, mobile CRM, and reporting. In addition, the business hosts many websites, including Sugarcrm.com, Sugar Outfitters (for third-party extensions), and SugarClub, an online user community.