On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.
SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help scale. She played a crucial role in rebranding SurePoint in 2020, directing digital transformation, driving brand awareness, and accelerating lead generation and sales velocity.
“Year after year, I am honored to award some of the biggest go-getters in the B2B marketing industry with a B2B Innovator Award. “Demand Gen Report’s community of professionals constantly blows me away with their agility, innovation, and creativity, and Lydia’s work at SurePoint is no exception. Her role in turning SurePoint into a customer-first organization was truly impressive and deserving of the award. I look forward to seeing Lydia work her magic in the New Year,” said Klaudia Tirico, Editor of Demand Gen Report.
“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.
“I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint. Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” said Lydia Flocchini.
“We are excited to congratulate Lydia on this wonderful achievement. SurePoint has experienced tremendous growth over the past four years due in no small part to the incredible efforts of our team members. She plays a key role in our innovation trajectory, always putting the needs of our community first. SurePoint's CEO, Tom Obermaier, said that her Go-to-market experience, deep expertise in launching new categories of legal tech, and background as a legal professional truly gives SurePoint a unique voice and perspective in the market,” said Tom Obermaier, Chief Executive Officer of SurePoint.