SurveyMonkey Combines CX Solutions From Two Recent Acquisitions

SurveyMonkey | June 08, 2020

SurveyMonkey Combines CX Solutions From Two Recent Acquisitions
  • SurveyMonkey Merges CX Platforms.

  • SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to improve the customer experience.

  • Usabilla’s platform offers a digital experience with real-time feedback through app and website analytics.


SurveyMonkey, a survey development service platform, has unified its customer experience suites – including GetFeedback and Usabilla – under a singular platform.

SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to improve the customer experience. The GetFeedback platform uses surveys to analyze data from Salesforce customers, while Usabilla’s platform offers a digital experience with real-time feedback through app and website analytics.

The improved, unified GetFeedback suite is designed to leverage buyer and operational data for enhanced insight capabilities and improved automation solutions for businesses. The service also uses buyer feedback to improve CX operations.

Great customer experiences are even more critical for businesses to compete in today’s uncertain environment

~ Tom Hale, President of SurveyMonkey


“I am proud to bring the strength of two amazing products – GetFeedback and Usabilla – into one robust CX offering for customers. Our CX solutions provide the agility and value to disrupt the expensive, service-heavy offerings available in the market today. I look forward to helping our customers truly excel in CX and reach their full potential.”

Learn More: AI-INFUSED ABM TO ENHANCE CUSTOMER EXPERIENCE

Spotlight

Recognizing the need for better ABM execution, Demandbase and Integrate have announced a new partnership to help marketers convert target accounts to leads or opportunities, which 60% of survey respondents listed as their primary ABM objective.


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BUYER INTENT DATA

TechTarget to Announce 2021 Fourth Quarter and Full Year Financial Results on February 10, 2022

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial results. In conjunction with the announcement and the call, the Company will distribute an update on the business, current market conditions, operational, and financial results for the applicable period, and other matters, with the call being reserved for a summary of financial highlights by management and Q&A. The financial results and a letter to shareholders will be accessible prior to the conference call and webcast on the investor information section of the Company’s website at https://investor.techtarget.com. Conference Call Dial-In Information: United States (Toll Free): 1 844 200 6205 United States (Local): 1 646 904 5544 Canada (Toll Free): 1 833 950 0062 Canada (Local): 1 226 828 7575 All Other Locations: + 1 929 526 1599 Access code: 946073 Please access the call at least 10 minutes prior to the time the conference is set to begin. Please ask to be joined into the TechTarget call. Conference Call Webcast Information: This webcast can be accessed at TechTarget’s website at http://investor.techtarget.com. Conference Call Replay Information: A replay of the conference call will be available via telephone beginning one (1) hour after the conference call through March 12, 2022 at 9:00 a.m. ET. To hear the replay: United States (Toll Free): 1 866 813 9403 United States (Local): 1 929 458 6194 Canada (Local): 1 226 828 7578 United Kingdom (Local): 0204 525 0658 All other locations: +44 204 525 0658 Access Code: 251322 About TechTarget TechTarget, Inc. (“we” or the “Company”) is a global data and analytics leader and software provider for purchase intent-driven marketing and sales data and content curation and creation services which delivers business impact for business-to-business (“B2B”) companies. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We improve information technology (“IT”) vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate demand generation, brand marketing, and advertising techniques. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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CORE ABM

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report

Madison Logic | December 22, 2021

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter. The ML Platform also received recognition in the G2 2022 Winter Reports as an Enterprise High Performer and for "Easiest to Do Business With." The G2 Winter 2022 reports highlight a major year for Madison Logic, which achieved record growth in revenue retention across each of its three regions in North America, EMEA, and APAC, while more than doubling revenue globally over the last two years. The company continues to capitalize on the acceleration of account-focused strategies within B2B enterprise organizations through its continued innovation in data, multi-channel measurement, and integrations with today's leading marketing technology platforms. The company recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The data within ML Platform allows marketers to identify and prioritize the best companies to engage, and the content most likely to accelerate the sales cycle. "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." Leaders are determined based on high levels of customer satisfaction from real customers on G2, a leader in customer reviews for business solutions. Madison Logic clients rated the ML Platform highly across the board, highlighted by strong recognition in its Quality of Support, Ease of Setup, and Ease of Administration. According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user's ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional "spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect's role within the company hierarchy or a prospect's company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. The Winter 2022 Grid Reports are based on G2.com's unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic's leading category placements signify the company's steadfast ability to provide B2B marketers with the ABM solutions they need to convert their best accounts faster. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. For more information, please visit www.madisonlogic.com.

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ACCOUNT-BASED DATA

DMS Leaders Share Insights on the Future of Data & Consumer Experiences During 2022 Lead Generation World Conference

Digital Media Solutions | January 03, 2022

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced a premier lineup of seasoned industry leaders to speak at this year’s Lead Generation World conference. Chief Technology Officer (CTO) Jason Rudolph, Chief Marketing Officer (CMO) Kathy Bryan and Director of Social Media Lauren Konopelski of DMS will provide actionable strategies and expert insights during two impactful thought leadership sessions. Combining their decades of experience and deep industry insights, Rudolph, Bryan and Konopelski are uniquely positioned to identify and share current industry trends, provide actionable strategies to win in the new year and inspire marketers to uncover the best ways to harness the power of data and elevate their advertising strategies. As a panelist of the “The Marriage Between Data and Consumer Experience: How The Industry Continues To Evolve In 2022” session, Rudolph will share his direct experience on how companies can successfully use data to improve consumer experiences and increase conversions and sales for their organizations. Rudolph will be speaking alongside fellow seasoned industry leaders, including Matt Tillman of RateMarketplace, Zora Senat of Infutor, Dee Anna Mcpherson of Invoca and Ross Shanken, former CEO of Jornaya. “The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph “The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph. “Advertising interactions in 2022 and beyond will be shaped by re-activation, re-engagement and retention through the deployment of data signals. The more brands and advertisers know about the best practices of using real-time data strategies across media channels, the more money-making opportunities they can create and sustain.” As CTO for DMS, Rudolph leads the development of the Company’s industry-leading proprietary, end-to-end advertising technology. He is responsible for continuously advancing DMS tech capabilities to meet the targeting, tracking and optimization needs of the Company, its advertiser clients and publisher partners. During the “Mastering The Pace Of Change: Tomorrow's Digital Media Environment Won't Be The Same As Today's” session, Bryan and Konopelski, alongside fellow industry leaders Amanda Farris of Phonexa and Tracy Laney of Active Prospect, will predict future best practices of performance advertising. From the power of AI to leveraging data to target key audiences on social media, attendees will hear expert thoughts on emerging best practices for 2022 and beyond. “Digital advertising changes as often as digital media evolves – which means it’s always changing,” noted Bryan. “To foster a forward-thinking mindset, performance marketing professionals must keep up with the rapidly changing digital media landscape and invest in the strategies that will continue to deliver results.” Bryan is an expert at identifying innovative and engaging marketing strategies that engage audiences and get them to take action, leveraging her strong B2C and B2B expertise, including multi-channel marketing campaign management, brand management, demand generation, content marketing and marketing research. As CMO for DMS, Bryan leads all aspects of corporate marketing and communications for the Company and its brands, successfully reducing marketing expenses while scaling results. In 2020, Bryan co-founded Women of Martech, a professional organization dedicated to increasing the recognition of the power of women in the martech industry. In 2021, Bryan was awarded the second-annual Tim Burke Pioneer Award by the Consumer Consent Council and recognized as an exceptional professional creating significant impact within the performance marketing space. Konopelski has a proven track record of pairing strong creative strategy with data-driven insights to produce consistent and strong ROI. Her diverse skill set allows her to play a key role in driving new product innovation and strategic positioning across all media channels. As Director of Social Media, Konopelski is responsible for creating the overall strategy to produce successful data-driven paid social media campaigns for DMS clients and proprietary sites. Lead Generation World brings together professionals in the performance marketing industry, representing lead buyers, lead sellers and service providers and those that want to improve their lead generation campaigns from creation to close. LGW creates an important forum for industry experts to network, share knowledge, discuss industry trends and learn strategies for growth. About Digital Media Solutions Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, expansive media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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ACCOUNT-BASED EXECUTION

6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion

6sense, Saleswhale, Blue Owl, MSD Partners | January 25, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round. Its latest funding round is co-led by new investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing investors Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated in the round, bringing 6sense's total funding to $426 million. "Ten months ago we ignited the RevTech Revolution with a promise to provide the only AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We've delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our category, and customers consistently rave about the exceptional results they see with 6sense," said Jason Zintak, CEO of 6sense. "Ten months ago we ignited the RevTech Revolution with a promise to provide the only AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We've delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our category, and customers consistently rave about the exceptional results they see with 6sense," said Jason Zintak, CEO of 6sense. "This investment adds fuel to our trajectory and gives us the ability to accelerate on our commitments. Our acquisition of Saleswhale is just one example of how we are transforming the way B2B organizations create, manage and convert pipeline to revenue." Dramatic shifts caused by the continuation of hybrid work in the B2B selling environment - with dispersed buying committees who often are anonymous - have accelerated the demand for a transformation in how sales, marketing, and customer success teams achieve predictable revenue growth. The 6sense platform analyzes data and behaviors to uncover accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue effectiveness. Investments Add Fuel to Momentum Part of today's funding will be used to deliver the future of email for B2B marketing and sales teams. 6sense's acquisition of Saleswhale, an AI-driven email marketing platform, extends the native engagement channels available in the 6sense platform and builds on the company's RevTech Revolution promise to put the power of AI, big data, and machine learning behind every member of the revenue team. Additionally, today's funding will accelerate 6sense go-to-market strategies, such as: Further expansion in EMEA, Australia, and other international markets to support market demand Investing in people and technology to continue building against its aggressive product strategy Addressing demand from financial services, manufacturing, and health and life services verticals Executing on Vision, Delivering Results At the time of its Series D round in March 2021, 6sense made a commitment to provide its customers with the unified go-to-market platform for their entire revenue team. Since then, 6sense has released 52 major platform features, made two other acquisitions (Fortella and Slintel), and doubled its customer base and customer adoption. The incredible results customers experience demonstrates that 6sense has executed against its vision. Customers prioritizing accounts identified by 6sense's patented intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity conversion rates and 25% reduction in deal-to-close time. "Today's B2B buyer demands a better, more relevant, buying experience. Those companies who provide it will win their business - today and tomorrow," said Ian Howells, Sage VP and Head of Marketing for Sage Intacct. "6sense is our competitive advantage in this area and continues to help us accelerate our growth by pushing the boundaries of innovation and the role of AI in the marketing and sales process." Massive Tailwinds This latest round of funding follows a banner year with run rate revenue exceeding $110 million and a net retention rate over 125%. 6sense has been recognized as a Leader in the Gartner 2022 Magic Quadrant for Account-Based Marketing Platforms Report; named a Leader by G2 across 11 2022 Winter Grid Reports; was named a Best Workplace by Inc. for the third consecutive year; named to the Forbes Cloud 100 list; named the #1 Top Private Cloud-Computing Companies to work for by Battery Ventures; and recognized as a Company for the Happiest Employees, Best Perks and Benefits, Best Culture, Best for Women and Best for Diversity based on employee feedback at Comparably. 6sense CEO Jason Zintak was recognized as the Best CEO by Glassdoor and Comparably this year. Notable quote references: "Disparate data silos, disconnected engagement channels and lack of cross-functional collaboration are major pain points in driving effective sales and marketing. 6sense's solution acts as the centralized orchestration engine for the entire revenue operation team (marketing, sales, customer support, management) to drive more informed and impactful prospect/customer engagement strategies. We are excited to support 6sense in its continued mission to improve revenue operations," said Andy Lefkarites of Owl Rock (a division of Blue Owl). "The impressive growth 6sense has achieved is evidence of the tremendous value they deliver to customers and partners, along with the quality of the team behind it all. We're proud to invest in 6sense to catalyze its bold vision for how revenue teams achieve growth," said Victor Hwang of MSD Partners. "We believe 6sense is a pioneer and the clear leader in defining revtech, a new category that bridges B2B marketing to sales and data intelligence, and look forward to supporting Jason and his team in their continued growth." To learn more about what this exciting moment means for the RevTech Revolution, read Jason Zintak's blog post. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information. About Saleswhale Saleswhale helps B2B companies like InVision, Sage, LaunchDarkly, Randstad and Cisco connect with buyers and generate sales meetings. Saleswhale uses AI to write personalized emails, engage in meaningful conversations with buyers, and detect when a buyer indicates interest. Customers on average see a lift up to 250% in their sales pipeline from by engaging buyers with Saleswhale. Visit saleswhale.com to learn more. About Blue Owl Blue Owl is a global alternative asset manager with $82.9* billion in assets under management as of September 30, 2021. Anchored by a strong permanent capital base, the firm deploys private capital across Direct Lending, GP Solutions and Real Estate strategies on behalf of Institutional and Private Wealth clients. Blue Owl's flexible, consultative approach helps position the firm as a partner of choice for businesses seeking capital solutions to support their sustained growth. The firm's management team is comprised of seasoned investment professionals with more than 25 years of experience building alternative investment businesses. Blue Owl employs over 350 people across 10 offices globally. For more information, please visit us at www.blueowl.com. *Proforma as of 9/30/21 to include AUM attributable to Oak Street which became a Blue Owl Company on 12/29/21. About MSD Partners MSD Partners, L.P. is a leading investment firm focused on maximizing long-term capital appreciation across its core areas of investing expertise – Credit, Growth, Private Capital and Real Estate. The Firm deploys capital on behalf of Dell Technologies founder and CEO Michael Dell and his family, as well as other like-minded, long-term-oriented investors. MSD Partners, which operates from offices in New York, Santa Monica and West Palm Beach, manages in excess of $20 billion. For further information about MSD Partners, please see www.msdpartners.com.

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Spotlight

Recognizing the need for better ABM execution, Demandbase and Integrate have announced a new partnership to help marketers convert target accounts to leads or opportunities, which 60% of survey respondents listed as their primary ABM objective.

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