Channel99, Jackson Square Ventures | December 01, 2022
Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs.
Channel99 is founded by award-winning and three-time software entrepreneur Chris Golec, who pioneered the account-based marketing (ABM) technology category while leading Demandbase. In conjunction with its launch, the company also announced it received $5 million in seed funding led by San Francisco-based Jackson Square Ventures (JSV) with participation by Norwest Ventures, Bloomberg Beta and GTMfund.
"Many people don't realize that more than 90% of activity driven to a B2B website provides little to no value when it comes to driving new business," says Golec. "With investments across hundreds of vendors and channels, the industry desperately needs a single source of truth to consistently measure the efficacy of their efforts. That's exactly what Channel99 provides — transparency to pinpoint what's working and what's not."
Free mobile app offers immediate insights to channel performance
Channel99's launch offering includes a free mobile app that enables marketers to benchmark the performance of their digital channels against industry averages. Nearly 100 customers of various sizes and across industries — including F500 enterprises and middle market companies in technology, manufacturing, retail and financial services — are already using Channel99's mobile app to collect insights into which vendors and channels are driving quality traffic from their key accounts.
"Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we're looking for," said Nick Panayi, CMO at Amelia.
"Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we're looking for," said Nick Panayi, CMO at Amelia. "No more guessing games; Channel99's data and peer benchmarking makes it easy to decide where to invest budget and where to cut."
Reinvesting in technology and talent
JSV is known for investing in early-stage SaaS and marketplace startups with bold plans to transform industries, including B2B software standouts like DocuSign, Upwork and Seismic.
JSV is also bullish on reinvesting in entrepreneurs with a proven ability to shape the market. Golec pioneered ABM with the founding of Demandbase in 2007, a company in which JSV is the largest shareholder. Demandbase is widely recognized as the industry's leading provider of ABM, which has evolved into a staple in all B2B marketing strategies.
"Our decision to invest in a company is not based on the product offering alone; we must have firm conviction in the team," says Bob Spinner, Founding Partner at Jackson Square Ventures and lead investor in Channel99. "We believe Channel99 is uniquely positioned to pioneer the next wave of B2B marketing because we've seen firsthand how Chris can establish, manage, scale and lead a company to category ownership. We're proud to invest in him again."
Early next year, Channel99 will release its full platform. The enterprise solution will integrate vendor spend and customer relationship management (CRM) data with insights to maximize pipeline, eliminate wasted budget and increase transparency into vendor and channel performance.
Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Channel99 provides the industry's only solution for measuring the quality of the channels generating pipeline. Learn more at www.channel99.com.
About Jackson Square Ventures
Jackson Square Ventures invests in early-stage software businesses that will be leaders in markets that matter in 10 years. Founded in 2011, the San Francisco-based firm primarily leads Series A investments in companies with a SaaS or marketplace focus. Its portfolio includes Alto Pharmacy, Artera, Cornershop, DocuSign, Jackbox Games, Seismic, Strava and Upwork, among others. For more information, follow the firm on Twitter or visit www.jsv.com.
CORE ABM, ABM ACCOUNTS
Salesloft | December 08, 2022
Salesloft, provider of the leading Sales Engagement platform, today announced the launch of several enterprise-grade features to ensure modern enterprises have the flexibility, control, and governance to adopt the critical sales technology needed to win more deals.
Salesloft has seen significant momentum in 2022 thanks to growing demand from revenue teams for a simplified, consolidated tech stack with intuitive and integrated workflows that help sellers produce more revenue. Today’s launch of several enterprise-grade capabilities further empowers organizations to get the most out of their time, their team, and their tech by using Salesloft. The latest features include:
Account-based team selling: When multiple team members across an organization work on a single account, seamless collaboration is critical. With the ability to create multiple account owners, organizations can ensure a single, shared view of each account to deliver a better selling experience for their revenue team.
Increased access controls: Customers with complex business requirements now have full control over the data their users have access to. With enterprise-scale data governance embedded into the platform across Cadence, Conversations, and Deals, businesses can protect sensitive revenue opportunity data, call recordings, and customer records to ensure security, compliance, and privacy standards are met. Salesloft is the first provider in the space to provide access controls across all of these solutions.
Robust Mobile App functionality: As the hybrid workforce evolves and more sellers return to the road, the Salesloft Mobile App upgrades now allow field sellers to execute sales activities on the go. This means field reps can engage with prospects in the moment to ensure no time-sensitive communication slips through the cracks. Salesloft’s mobile app offers the most comprehensive capabilities in Sales Engagement.
“Sales teams have adopted technology quickly, often at the expense of critical governance capabilities. This exposes companies to policy or compliance violations.” said Ellie Fields, CPO etc. “We believe it is Salesloft’s job to provide sales teams with technology they need to sell, and to make sure that technology is governed. Especially in tight markets, our customers want to spend time selling, not managing disparate systems.”
“Sales teams have adopted technology quickly, often at the expense of critical governance capabilities. This exposes companies to policy or compliance violations.” said Ellie Fields, CPO etc.
These enterprise platform enhancements come on the heels of notable momentum for Salesloft. Earlier this year, Salesloft announced two major product innovations. In April, the company announced Forecast by Salesloft, a native and fully integrated capability that helps organizations forecast with more accuracy and take action to close deals all from the same platform. Shortly after, Salesloft launched Salesloft Coaching, a first-of-its-kind coaching innovation for sales managers. Salesloft Coaching helps sales managers effectively coach their team by aggregating all the critical information they need about rep performance, including the ability to drill down to each conversation or email, right at their fingertips.
The company was also recently recognized as a Leader in the Forrester Wave™: Sales Engagement Platforms, Q3 2022, just one week after G2 named Salesloft as the #1 Enterprise Sales Engagement provider for ten quarters. The company also released the results of The Total Economic Impact™ of Salelsoft, a commissioned 2022 study conducted by Forrester Consulting on behalf of Salesloft. The study revealed enterprises that use Salesloft can expect $12 million in increased profits and cost savings over three years. Furthermore, in June 2022, Salesloft expanded into Asia Pacific to meet the growing demand for sales engagement in the region.
To learn more about Salesloft’s latest platform enhancements, join Salesloft product experts on December 6 at 11 a.m. ET for the Product Update Webinar: Save Your Sales in a Down Economy or visit salesloft.com/new-features.
Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. For more information visit salesloft.com.
ACCOUNT BASED DATA
Sendoso | December 16, 2022
Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Elevate 2023, an exclusive customer event for marketers to share invaluable insights into streamlining their sending strategies to drive revenue. The two-day, invite-only event will take place January 11-12 at the Aria Resort in Las Vegas, and will feature peer-to-peer networking, idea sharing, and educational insights from Sendoso executives, Sendoso SuperSenders, partners, and brands from various industries that have successfully made sending a valuable and profitable part of their marketing efforts.
“Elevate is more than just a conference of best practices and how-to tips. It’s an intimate, VIP event for Sendoso’s key partners, customers and prospects to elevate their skills and their careers with some of the smartest and most successful names in the corporate sending world,” said Sendoso CEO and co-founder Kris Rudeegraap .“It can be tough to stand out in a noisy world, which is why Elevate attendees will leave with a greater understanding of the right strategies and processes to boost sales, grow their business, and strengthen customer relationships through innovative experience and gifting campaigns.”
Along with sessions geared toward creativity, strategy & growth, and integration, Elevate 2023 will feature customer workshops, fireside chats with leading marketing experts, a Sendoso reporting and dashboard masterclass, networking events, and much more.
Scheduled speakers and sessions currently slated at the first ever Elevate 2023 include:
Opening remarks from Sendoso CEO Kris Rudeegraap
A keynote panel moderated by Women in Revenue President & Executive Director Deanna Ransom
A keynote session from Sangram Vajre, CEO, GTM Partners, on the new role of marketing in the constantly changing go-to-market world
A keynote session “Nothing Works Anymore: Smarter GTM in a Downturn” from Jon Miller, CMO, Demandbase
Anthony Kennada, Co-Founder & CEO, AudiencePlus
Scott Logan, SVP Marketing, Kronologic
Tim Davidson, Senior Director Marketing, Directive
James Gilbert, CMO, Flip
Kevin Marasco, CMO, Tebra
“Bringing together some of the best minds in marketing and customer experiences will no doubt set the table for a banner year in the gifting and sending industry,” said Sangram Vajre, CEO, GTM Partners. “We're excited to be part of such an exclusive event and sharing new ideas for 2023 and beyond.”
“Bringing together some of the best minds in marketing and customer experiences will no doubt set the table for a banner year in the gifting and sending industry,” said Sangram Vajre, CEO, GTM Partners.
To learn more about Elevate 2023 or to register, please visit https://sendoso.com/elevate-2023/.
Sendoso, the leading sending management platform, helps companies stand out by giving them new ways to engage with customers. The trusted partner of Fortune 100 and Fortune 500 companies worldwide and with seamless integrations with leading marketing and sales tools such as Salesforce, Oracle, Microsoft and Marketo, Sendoso - with its global marketplace of premium vendors - serves as an essential part of successful demand generation, account-based, and customer experience programs.
Founded in 2016, Sendoso is backed by $152M in venture funding and has locations across North America, Europe, and Asia Pacific. Learn more at sendoso.com.
ACCOUNT BASED ANALYTICS
Falkon | December 05, 2022
Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth.
Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently from San Francisco-based Outlier AI, where she was head of product marketing for the augmented analytics provider. Prior to this position, the Seattle-based, award-winning executive held leadership roles at Skytap, Base2, and Bsquare. Yost is known within the industry for her expertise in marketing data solutions - from edge to cloud-based data storage, to data analytics.
Jay is joining Falkon with more than a decade in sales leadership experience, most recently from Oncue, where he served as the Vice President of Revenue. There, Jay grew the company’s revenue 228% in eight months while simultaneously decreasing churn over 62%. The West Palm Beach executive also is a strategic advisor and active investor in several high-growth startups, as well as an active SaaS investor. Other positions of note include VP of Sales roles at both Reprise and SwagUp.
“We’re looking for leaders that understand the crucial problems we’re solving for revenue teams by bringing sales, marketing, and product data together and making it actionable,” said Falkon co-founder and CEO, Mona Akmal.
“We’re looking for leaders that understand the crucial problems we’re solving for revenue teams by bringing sales, marketing, and product data together and making it actionable,” said Falkon co-founder and CEO, Mona Akmal. “Both Shannon and Adam have deep expertise in creating repeated sales success, and we know their prior experience is a great fit for Falkon’s future growth.”
The addition of Yost and Jay to the team caps off a year of growth for Falkon, which just recently announced $16M in financing led by OMERS Ventures and appointed Rick Negrin as COO.
“The synchronicity of sales and marketing is imperative to the success of an organization,” said Yost. “Falkon delivers separate and combined real-time views into performance, contribution to pipeline, and to the individual customer journey to empower teams with a holistic and comprehensive go-to-market view. I’m excited to spread the word about Falkon and help other enterprises leverage their revenue data effectively.”
“The sales function is one that lives and dies by the numbers,” added Jay. “And when your data is inaccurate, or you just don’t have any - you’re really just playing a high-stakes guessing game. I love that Falkon takes the guesswork out of determining what is working for your sales org and allows you to double-down on the impactful actions. I’m looking forward to helping propel the company through its next phase of growth.”
To learn more about Falkon, please visit: https://www.falkon.ai/
Falkon is the go-to-market intelligence platform that helps teams win more deals through actionable insights and automation that drive operational excellence across sales, customer success, and marketing teams. Used by companies including Icertis, Hiya, SeekOut, Remitly and Zendesk, Falkon was founded in 2020 by Mona Akmal, Aakash Kambuj, and Josh Zana, Seattle-based veteran leaders of high-growth engineering and product teams. For more information, visit falkon.ai.