BUYER INTENT DATA

Tech Target Completes the Acquisition of Xtelligent Healthcare Media, One of The Biggest Media and Data Firm in B2B Healthcare Industry

TechTarget, Xtelligent Media | August 09, 2021

Tech Target Inc., one of the largest purchase intent-oriented marketing sales services and Global tech media revealed today the purchasing of Xtelligent Healthcare Media LLC, a prime media and data firm, which integrates healthcare with technology. This company works on the portfolio of ten websites with vendor content assets editorial coverage associated with healthcare analytics, tele-health, revenue cycle management, healthcare IT security and healthcare infrastructure. Other areas which they focus on also includes healthcare purchase decision.

This acquisition empowers considerable and incremental growth occasion for Tech Target, as Xtelligent Media offers its services to largely untapped market segment. Xtelligent Media enables its customers to target and engage a broader audience of purchase decision-makers across hospitals, medical practices, outpatient facilities, as well as healthcare payers.

“We are delighted to be joining TechTarget and expanding our combined audiences and offerings into new markets,” replied Sean Brooks, Co-Founder and CEO of Xtelligent Media. “TechTarget's first-party data experience and success, combined to their deep understanding of the B2B Media & Data space, will assist us continue to grow and give users new opportunities to reach as well as engage highly targeted healthcare technology decision-makers.”

In addition to increasing audience & customer reach, Xtelligent Media's proprietary first-party data will broaden TechTarget's purchase intent into new opportunities for improvement. TechTarget's skills in intent data productization, demand generation at scale, and data quality will improve Xtelligent's ability to meet customer objectives.

“TechTarget brings world-class skills to us it for our existing customers, and the purchasing of Xtelligent is a wonderful opportunity for us to utilise these capabilities in a parallel market segment,” explains CEO of TechTarget, Michael Cotoia. “Xtelligent has all of our ‘must-have’ boxes – independent, original in-depth content, a permission-based viewers of registered members as well as proprietary first-party purchase intent data. We’re thrilled to work with Sean and his team.”

About Xtelligent:
Xtelligent Healthcare Media provides a network of healthcare-specific websites, podcasts, virtual events, and research that deliver news and industry insight to over 1.5 million users per quarter who would like to learn about best practises needed to maintain clinical and operational excellence. Xtelligent results In a higher healthcare integrated marketing services, media, and data company, serving hundreds of healthcare organisations with marketing services, demand creation, data-driven ROI, custom content, and thought leadership.

About TechTarget:
TechTarget is the global leader in purchase intent-driven marketing and sales services that produce business results for enterprise technology firms. TechTarget attracts and develops communities of technology buyers studying their companies' information technology needs by generating ample, high-quality editorial content across more than 140 highly focused technology-specific websites. TechTarget generates purchase intent data for businesses around the world by evaluating these buyers' content consumption behaviour. Boston, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney are among the cities where TechTarget has offices.

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ABM ACCOUNTS

Upland Altify Named in New Tech Report for Account-Based Sales Technologies

Upland Software | March 02, 2022

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ACCOUNT BASED DATA

Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

Brand Wings | January 07, 2022

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ACCOUNT BASED DATA

Invoca Raises $83M Series F Financing, Increases Valuation to $1.1B, and Exceeds $100M Run-Rate Revenue

Invoca, Silver Lake Waterman | June 20, 2022

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To learn more about Invoca's AI-powered conversation intelligence: Take a self-guided product tour through the Invoca platform: www.invoca.com/product/tour Read why customers love Invoca: www.invoca.com/customers Visit Invoca Careers to apply for open roles: www.invoca.com/company/careers About Invoca Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. 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CORE ABM

Folloze and GetIT Partner on Powerful Personalized ABM Solutions to Enhance B2B Buyer Journeys

Folloze, GetIT | April 11, 2022

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GetIT exists to help marketing teams cut through complexity, and drive initiatives that generate real value. With GetIT, marketers will be able to drive powerful, optimized, and efficient campaigns; boost sales and marketing ROI; strengthen channels; and enhance the productivity of internal teams.

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