TechTarget, Inc., the industry leader in B2B technological purchase intent data and services, said today that it has considerably increased the number of active accounts and account-level purchase intent accessible in its Priority EngineTM platform.
The most recent update includes additional sources of intent data that are available directly in the platform, extending marketing and sales access, and insights into critical buying considerations of important clients to achieve improved outcomes:
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Priority Engine now incorporates unique account-level intent and engagement data gathered from prospectives who saw topically related webinars, virtual events, and videos on the BrightTALKTM system (recently acquired by TechTarget).
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Account-level intent has been expanded by greater account intelligence gathering throughout TechTarget's network of 140+ technology-specific sites.
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Released an upgraded version of Inbound Converter with more contextual data regarding accounts accessing their own site targeting technology businesses.
“Priority Engine has long offered B2B business technology marketing and sales teams with the real-time purchase intent data they require to move quickly and confidently,” stated Michael Cotoia, CEO of TechTarget. “With this latest version, our clients will have exposure to even more data and deeper insight to help them achieve better business outcomes.”
TechTarget's Priority Engine is a premier SaaS-based platform that provides immediate access to some of the most active accounts and prospects studying technologies in their area. This new edition will double the number of global in-market accounts available to technology marketing and sales teams across all segments, as well as add millions of new increased-quality intent signals to the platform, assisting enterprise technology organisations in driving better performance at scale:
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More accounts should be exposed inside sales territory and target account lists: To provide sellers with more access to in-market accounts inside sales territory, target account lists, and in-tool searches.
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Enhance prioritisation and personalisation capabilities with new intent data: Through direct engagement with relevant material on TechTarget and BrightTALK, sellers may find new thematic information about critical accounts.
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Accounts on ABM lists have better match rates: Marketers may maximise account coverage and utilise additional insight to promote account prioritisation and higher interaction with target accounts.
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Display advertising may be used to retarget more in-market accounts: Marketers can extend display advertising campaigns to new pools of account holders discovered by TechTarget and BrightTALK account-level intent data.
Deeper contextual data are now accessible in Priority Engine Inbound Converter, allowing sales and marketing teams to better prioritise and interact with potential customers.
This new release not only adds two new sources of account-level intent across the TechTarget and BrightTALK networks, but it also significantly improves insights from Priority Engine's Inbound Converter, offering users with the context those who need to better prioritise and start engaging accounts visiting their website in real-time:
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View the individual sites that accounts are accessing — Inbound Converter now automatically detects and connects to the specific pages that accounts are accessing.
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High-value page types (product pages, resources, blogs, etc.) should be flagged in order to enhance account prioritising and identify late-stage possibilities.
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With the new visitor timeline, you can see the whole buyer's journey — to assist prioritise outreach; track when and how frequently certain accounts visit your site in Priority Engine.
“Priority Engine's Inbound Converter assists us in identifying the accounts accessing our homepage as well as providing context for each visit,” stated Rebecca Durrance, Regional Marketing Manager at Pure Storage. “Determining the specific pages the account is looking at on our site in real-time allows our sales teams to take initiative.”
TechTarget, the 2021 CODiE Award winner for Best Sales & Marketing Intelligence Solution, has solidified its leadership in its field due to the substantial value and ROI it achieves for its clients. With how it is created and given to B2B tech marketing and sales professionals, TechTarget purchase intent insight is unambiguosly effective. The breadth of original decision-support material across TechTarget's broad network, as well as its portfolio of marketing, sales engagement, and go-to-market services, enables the Priority Engine platform to provide actionable insights.
About TechTarget:
TechTarget has been the world leader in purchase intent-driven marketing and sales services that generate business results for enterprise technology firms. TechTarget recruits and fosters communities of technology buyers investigating their organisations' information technology needs by producing plentiful, high-quality editorial material across more than 140 highly focused technology-specific websites. TechTarget generates purchase intent analytics for businesses throughout the world by studying these purchasers' content consumption patterns.
TechTarget's Enterprise Strategy GroupTM (ESG®) is a branch, and BrightTALK Limited is an entirely-owned affiliate of TechTarget.
Boston, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney are among the cities where TechTarget maintains offices.