BUYER INTENT DATA

Techtarget Increases Active Accounts And Account Intent Insights In Latest Priority Engine Update, Instantly Boosting Marketing & Sale Outcomes

TechTarget | June 28, 2021

TechTarget, Inc., the industry leader in B2B technological purchase intent data and services, said today that it has considerably increased the number of active accounts and account-level purchase intent accessible in its Priority EngineTM platform.

The most recent update includes additional sources of intent data that are available directly in the platform, extending marketing and sales access, and insights into critical buying considerations of important clients to achieve improved outcomes:
  • Priority Engine now incorporates unique account-level intent and engagement data gathered from prospectives who saw topically related webinars, virtual events, and videos on the BrightTALKTM system (recently acquired by TechTarget).
  • Account-level intent has been expanded by greater account intelligence gathering throughout TechTarget's network of 140+ technology-specific sites.
  • Released an upgraded version of Inbound Converter with more contextual data regarding accounts accessing their own site targeting technology businesses.
“Priority Engine has long offered B2B business technology marketing and sales teams with the real-time purchase intent data they require to move quickly and confidently,” stated Michael Cotoia, CEO of TechTarget. “With this latest version, our clients will have exposure to even more data and deeper insight to help them achieve better business outcomes.”

TechTarget's Priority Engine is a premier SaaS-based platform that provides immediate access to some of the most active accounts and prospects studying technologies in their area. This new edition will double the number of global in-market accounts available to technology marketing and sales teams across all segments, as well as add millions of new increased-quality intent signals to the platform, assisting enterprise technology organisations in driving better performance at scale:
  • More accounts should be exposed inside sales territory and target account lists: To provide sellers with more access to in-market accounts inside sales territory, target account lists, and in-tool searches.
  • Enhance prioritisation and personalisation capabilities with new intent data: Through direct engagement with relevant material on TechTarget and BrightTALK, sellers may find new thematic information about critical accounts.
  • Accounts on ABM lists have better match rates: Marketers may maximise account coverage and utilise additional insight to promote account prioritisation and higher interaction with target accounts.
  • Display advertising may be used to retarget more in-market accounts: Marketers can extend display advertising campaigns to new pools of account holders discovered by TechTarget and BrightTALK account-level intent data.

Deeper contextual data are now accessible in Priority Engine Inbound Converter, allowing sales and marketing teams to better prioritise and interact with potential customers.

This new release not only adds two new sources of account-level intent across the TechTarget and BrightTALK networks, but it also significantly improves insights from Priority Engine's Inbound Converter, offering users with the context those who need to better prioritise and start engaging accounts visiting their website in real-time:
  • View the individual sites that accounts are accessing — Inbound Converter now automatically detects and connects to the specific pages that accounts are accessing.
  • High-value page types (product pages, resources, blogs, etc.) should be flagged in order to enhance account prioritising and identify late-stage possibilities.
  • With the new visitor timeline, you can see the whole buyer's journey — to assist prioritise outreach; track when and how frequently certain accounts visit your site in Priority Engine.
“Priority Engine's Inbound Converter assists us in identifying the accounts accessing our homepage as well as providing context for each visit,” stated Rebecca Durrance, Regional Marketing Manager at Pure Storage. “Determining the specific pages the account is looking at on our site in real-time allows our sales teams to take initiative.”

TechTarget, the 2021 CODiE Award winner for Best Sales & Marketing Intelligence Solution, has solidified its leadership in its field due to the substantial value and ROI it achieves for its clients. With how it is created and given to B2B tech marketing and sales professionals, TechTarget purchase intent insight is unambiguosly effective. The breadth of original decision-support material across TechTarget's broad network, as well as its portfolio of marketing, sales engagement, and go-to-market services, enables the Priority Engine platform to provide actionable insights.

About TechTarget:
TechTarget has been the world leader in purchase intent-driven marketing and sales services that generate business results for enterprise technology firms. TechTarget recruits and fosters communities of technology buyers investigating their organisations' information technology needs by producing plentiful, high-quality editorial material across more than 140 highly focused technology-specific websites. TechTarget generates purchase intent analytics for businesses throughout the world by studying these purchasers' content consumption patterns.

TechTarget's Enterprise Strategy GroupTM (ESG®) is a branch, and BrightTALK Limited is an entirely-owned affiliate of TechTarget.

Boston, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney are among the cities where TechTarget maintains offices.

Spotlight

Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it. Through our conversations with B2B marketers, we’ve learned that there isn’t one single path that companies can take as they implement ABM. Rather, that every company is different—with their own challenges, goals and technology stacks.


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CORE ABM

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report

Madison Logic | December 22, 2021

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter. The ML Platform also received recognition in the G2 2022 Winter Reports as an Enterprise High Performer and for "Easiest to Do Business With." The G2 Winter 2022 reports highlight a major year for Madison Logic, which achieved record growth in revenue retention across each of its three regions in North America, EMEA, and APAC, while more than doubling revenue globally over the last two years. The company continues to capitalize on the acceleration of account-focused strategies within B2B enterprise organizations through its continued innovation in data, multi-channel measurement, and integrations with today's leading marketing technology platforms. The company recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The data within ML Platform allows marketers to identify and prioritize the best companies to engage, and the content most likely to accelerate the sales cycle. "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." Leaders are determined based on high levels of customer satisfaction from real customers on G2, a leader in customer reviews for business solutions. Madison Logic clients rated the ML Platform highly across the board, highlighted by strong recognition in its Quality of Support, Ease of Setup, and Ease of Administration. According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user's ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional "spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect's role within the company hierarchy or a prospect's company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. The Winter 2022 Grid Reports are based on G2.com's unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic's leading category placements signify the company's steadfast ability to provide B2B marketers with the ABM solutions they need to convert their best accounts faster. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. For more information, please visit www.madisonlogic.com.

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ACCOUNT BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale." The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required. The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies. "Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations." Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated with the click of a button in their SaaS platform. About Clinch Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co. About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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BUYER INTENT DATA

TechTarget Wins 2022 SIIA CODiE Award for Client Success Team of the Year

TechTarget, SIIA CODiE™ Awards | June 14, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its world-class Customer Success team was honored as the Client Success Team of the Year at the 2022 SIIA CODiETM Awards. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies with the most innovative teams, technology solutions and services across the country, and around the world. The CODiE Awards have been recognizing company and product excellence for 37 years – this is the inaugural year for the Client Success category. TechTarget’s top notch team includes 100+ Customer Success professionals that operate on 4 continents, with staff in the US, UK, France, Germany, Singapore and Australia. Working with the majority of our 2,000+ customers, our team's efforts are an essential part of TechTarget’s continued growth in the market. “We are extremely proud that SIIA’s CODiE Awards has named our Customer Success team the top team in the industry,” said Michael Cotoia, CEO, TechTarget. “We are extremely proud that SIIA’s CODiE Awards has named our Customer Success team the top team in the industry,” said Michael Cotoia, CEO, TechTarget. “Customer success is at the center of everything we do and is the reason for the incredible results we have seen over the last several years. Our team’s mantra is: ‘You can’t achieve Success if you don’t know what Success means to the Customer’. In each and every instance, they go deep to learn exactly what our clients are trying to accomplish and they set out to help them achieve their goals relative to the goods and services that TechTarget is providing.” In addition to winning Client Success Team of the Year, TechTarget was also named a finalist in the Best Sales & Marketing Intelligence Solution category for its leading purchase intent data platform Priority EngineTM. The Company previously won this award in 2019 and 2021 and has been named a CODiE finalist or winner in the category for 5 consecutive years. Our Customer Success Team is vital to helping our customers get the most out of our products, data and intelligence. Our clients have long recognized the value that the Customer Success team brings to client relationships: “Working with everyone at TechTarget, and especially our customer success team, is like working with an extension of our own team,” said Kelly Michael, Marketing Director, QTS Data Centers. “We couldn’t do half of the things we do without them and without their guidance. They’ve taken the time to understand our business and have really dug in and helped push us to the next level…TechTarget genuinely wants the best for our company and wants to see us do well.” “The TechTarget team is incredibly helpful and provides us with good advice on how to be the most successful with our campaigns,” said Isabel Morcillo, EMEA Principal Marketing Programs Manager, Red Hat. “They understand our business and our goals, so they know how to approach each campaign and can recommend which assets to use.” Acknowledged as the premier awards program for the software and information industries, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. TechTarget’s Customer Success Team was honored as one of 46 winners across the 45 business technology categories, including seven leadership categories recognizing outstanding companies, individuals and teams. TechTarget joins other important companies recognized at this year’s awards such as: Red Hat, IBM, HCL Technologies, Honeywell and athenahealth. “Even during these tumultuous times, business application, software, service and product providers continued the industry’s long tradition of developing and marketing innovative solutions to meet business needs,” said SIIA President Jeff Joseph. “We are proud to recognize this year’s class of CODiE Award winners. They truly represent the best of the best in a highly-competitive and ever-evolving market.” The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products and services, and the scores from both rounds are tabulated to select the winners. Details about the winners are listed at: https://siia.net/codie/business-technology-winners/ About the SIIA CODiE™ Awards The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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ACCOUNT BASED EXECUTION

Skydeo Launches B2B *AccountsGraph for Account Based Marketing (ABM)

Skydeo | January 19, 2022

Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn but on any platform at lower cost of media. It's a compelling solution." SkydeoB2B segments include Firmographic and contact data by Company Name Job Title, Industry, Company Revenue, Company Employees as well technographic data based on the the technologies in use by company. *AccountsGraph lets B2B advertisers target prospects and customers by Company Name at scale. Reaching consumers by the company they work for is important for recruitment advertising and for selling B2B products & services in the finance, IT, Tech, Pharma and Human Resources sectors. Skydeo *AccountsGraph™ standard taxonomy of the Top 2000 companies in tech, finance, healthcare and other industries is available on Yahoo, TikTok, Google, LiveRamp, Kargo & StackAdapt. For list of the Top 5000 companies go to AccountsGraph.com or contact Skydeo for a custom audience. According to Skydeo CEO Mike Ford, "Since we launched SkydeoB2B we've seen a surge in B2B intent data so there is merit to launching AccountsGraph now. We help B2B advertisers rampup their Account Based Marketing." According to Skydeo CEO Mike Ford, "Since we launched SkydeoB2B we've seen a surge in B2B intent data so there is merit to launching AccountsGraph now. We help B2B advertisers rampup their Account Based Marketing." About Skydeo Skydeo is a leading provider of audience targeting, insights and measurement to leading brand advertisers, their agencies and platforms. Skydeo's mobile first platform includes over 15,000 unique segments across B2B & B2C audiences. https://skydeo.com

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Spotlight

Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it. Through our conversations with B2B marketers, we’ve learned that there isn’t one single path that companies can take as they implement ABM. Rather, that every company is different—with their own challenges, goals and technology stacks.

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