TechTarget Launches Instant ABM, a Powerful Account-Based Marketing Solution for B2B Technology Marketers

Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABMTM, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by providing marketers with instant access to named account prospects, leads and project insight to quickly deliver ABM value. According to a recent survey from FlipMyFunnel, more than 64% of marketers are planning to implement account-based marketing in some capacity in the next year. But many companies are finding that they don’t have what it takes to effectively execute ABM on their own. In order to better scale and manage the complexity of ABM programs, 71% of those implementing ABM are turning to tools and partners like TechTarget to help them execute.