TechTarget Recognized as a Global Leader in Account-Based Marketing by Research In Action

TechTarget, Inc., the global leader in B2B technology, announced that it has been recognized as a worldwide leader in Account-Based Marketing (ABM) by Research In Action. Research In Action is a leading independent analyst firm based in Europe.

According to Research In Action’s 2021 Vendor Selection MatrixAccount-Based Marketing report, TechTarget is the top global ABM vendor. The recognition has been provided exclusively to servethe enterprise technology landscape. The Company received high marks across the board, including the top ranks for innovation and breadth of solution and the #1 customer recommendation rating for all other vendors profiled.

TechTarget nurtured communities of technology buyers researching their companies’ information technology needs through creating high-quality and abundanteditorial content across more than 140 highly targeted technology-specific websites.The company’s ability to understand the buyers’ content consumption behaviors helped them create intent insights that fuelled efficient and effective marketing and sales activities for clients worldwide.

“In the coming years, B2B marketing will end up being 100% account-based in its digital marketing, informed and optimized by data collected by accounts,” said Peter O’Neill, Research Director, Research In Action GmbH.

“Centered around its core ABM product, Priority EngineTM, TechTarget is a true end-to-end ABM provider with Global Scale. With expanding software and a wide-ranging suite of ABM services, they are a recognized market leader with the resources to continue to gain success in a high-growth market.”

Research In Action is a leading analyst firm based in Germany. It studies and provides independent insights on strategy, investments,innovation in technology, andsales and marketing. For the current ABM Vendor Selection Matrix, Research In Action interviewed 1,500 marketing and business decision-makers with budget responsibility in businesses globally. It was done to select the top 15 vendors based on product, company, and service quality.

“Helping our customers worldwide achieve success is in account-based marketing, which is a top priority for TechTarget. We are honored to be recognized as a global leader in ABM by Research In Action.We couldn’t be more proud to achieve such outstanding customer satisfaction ratings.”said Michael Cotoia, Chief Executive Officer, TechTarget.