Contents
1. TechTarget’s Data-driven Marketing and Sales Excellence
2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy
Purchase intent data provides in-depth analysis into customer behavior, taking companies one step closer to making a purchase decision. Delivering breakthrough results with innovative digital marketing and sales programs powered by intent data is possible with data-driven B2B marketing and sales excellence from enterprise technology leaders like TechTarget.
Driving next-level results for businesses by leveraging buyer intent data and assisting revenue operations teams in excelling in their marketing and sales efforts necessitates a strong go-to-market strategy. Aiming for ready-to-purchase in-market accounts enables scalability of the revenue operations and helps businesses grow exponentially.
TechTarget has announced North American Archer Award winners for select companies that have leveraged the power of buyer intent data using TechTarget to grow their businesses. It has given awards to companies for their account-based marketing programs, demand generation programs, integrated programs, thought leadership programs, pipeline development and acceleration programs, content marketing, intent data marketing, data-driven sales, partner marketing excellence, and digital team of the year.
"According to Insights for Professionals, by 2022, 99% of large companies will use intent data in their sales and marketing campaigns."
Access relevant, in-market companies researching your product, competitors, or software category using the power of purchase intent. Close deals faster with serious buyers who are researching the solutions that your company provides. Personalize your buyer outreach with detailed session information using buyer intent software. In-depth analysis of active purchase intent data is the key to driving sales with minimal effort and effectively gaining business.
About TechTarget
TechTarget (TTGT) provides purchase intent-driven marketing and sales services to enterprise technology companies. By creating high-quality editorial content across 150 technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies' IT needs. By understanding buyers' content consumption behaviors, TechTarget creates purchase intent insights that fuel clients' marketing and sales activities.
TechTarget is in Boston, London, Munich, New York, Paris, Singapore, and Sydney.