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Teradata and ActionIQ announced a new joint offering for marketing and customer experience activations for VantageCloud customers.
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With this, the two businesses intend to democratize enterprise customer data access and give technical teams more authority.
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This partnership aims to safeguard future acquisition marketing strategies, increase customer loyalty, and enhance business team retention.
Teradata and ActionIQ has announced a new collaborative solution tailored for marketing and customer experience activations among Teradata VantageCloud customer. This integration, seamlessly blending VantageCloud and ActionIQ capabilities, is fully operational and available to customers. This partnership displays Teradata's open ecosystem and strong alliance with ActionIQ, using their combined expertise in marketing and advertising technology to enhance customer experience initiatives.
The collaboration between these two companies strives to make customer data accessible across the entire enterprise, granting technical teams greater control. By integrating Teradata VantageCloud's unified data approach and advanced analytics with ActionIQ’s cutting-edge customer experience applications, businesses can achieve a holistic 360-degree view of their customers. This approach enables more meaningful engagements and the delivery of superior customer experiences.
Senior Vice President of Worldwide Partners and Alliances at Teradata, Lisa Stewart, said,
The partnership between ActionIQ and Teradata is a win for customers interested in enhancing their customer experience (CX) and driving profitable growth.
[Source – Business Wire]
She stated that, with ActionIQ's expertise in marketing and advertising technology for customer experience, combined with Teradata's complete cloud analytics and data platform, companies can unlock the full potential of their customer data, accelerate time-to-value, enhance agility, and deliver exceptional CX.
With Teradata VantageCloud, the complete cloud analytics and data platform alongside ActionIQ, businesses can accelerate innovation, make better decisions, and enhance customer experiences, especially for AI and ML applications. ActionIQ's distinctive composable architecture provides marketers with easy-to-use, self-service data access while driving queries into VantageCloud for optimal performance, security, and enterprise scale.
This setup allows business teams to directly access data in a controlled manner, facilitating self-serve use cases through smooth integrations with various channels. IT and data teams benefit from zero data latency, scalable governance, and hassle-free integrations, freeing up resources for more strategic tasks. This partnership is crafted to future-proof acquisition marketing strategies, boost loyalty, and enhance retention efforts for business teams.
Tasso Argyros, CEO and Founder of ActionIQ, mentioned,
Teradata's unmatched legacy in data analytics and ActionIQ's marketer-friendly customer data platform (CDP) position us to redefine customer experiences.
[Source – Business Wire]
He further added that their shared vision is to empower businesses, facilitating faster innovation, better decisions, and genuine customer connections.