Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together.
The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together and in coordination to support sales and outbound teams.
As a benefit of this integration, users of outreach can leverage various terminus conversation insights and account-based capabilities natively in their Outreach platform. This allows users to identify high-value real-time accounts and personalize chat, email, and web content for targeted accounts while accessing the engagement data of Outreach
Although many economic segments are coming back, there are many sectors still struggling to exist in the world. Marketing and sales team are looking forward get the most out of it and drive more value”, said, Manny Medina, co-founder, and CEO of Outreach. "But a solid ABM strategy is nothing without influential data behind it. This integration brings together the good insights from Outreach with Terminus’ account intelligence data in one particular solution. These connected workflows help sales and marketing quicken the cycle from engagement to income and meet growth prospects as they navigate developing sector dynamics."
Specifically, the integration provides:
Outreach sequences and chat from anywhere: Embed Terminus Chat from Anywhere™ into Outreach email sequences to exploit sales speed and truthful account personalization. With a solo click of a link, salespeople can be linked with their target contacts for real-time chat.
Intelligent chat routing: Chats that originate from website visitors are automatically routed to the correct account owner in Outreach and can be enrolled into the correct sequence to keep contacts engaged.
Terminus email signatures in Outreach email: Power the Terminus Email Advertising like you do in all Outreach emails. Modified dynamic campaigns, based on the email receiver, make a targeted ad channel that connects straight to your sellers.
“It’s our job to help sales and marketing together drive full-funnel account engagement,” said Tim Kopp, Terminus CEO. “Now with Terminus, Outreach customers can influence the powerful account acumen obtainable in Terminus along with their existing sales engagement programs. This makes it cooler than ever for marketing and sales to well engage with the right accounts, and bring a cohesive experience at each point of the client drive.”
"This integration makes so much intelligence," said Jaime Romero, VP of Corporate Marketing at Fortinet. "outbound and sales are at the visible lines of any ABM program–connecting Outreach and Terminus makes them a usual extension of your selling team."
To learn more about the integration, read more on the Terminus blog and sign up for a joint webinar on Thursday, February 25 at 11 am PST.
About Terminus
Terminus is the front-runner of the account-based drive, serving customers transform how they generate income since 2014. We support our customers by concentrating their sales and marketing capital on the most probable and purchase-ready accounts. Our platform authorizes marketing teams to make target account segments, involve them across all channels, provide vision and alerts to your sales side, and measure your whole sales and marketing platform. We’re driving the income generation efforts of over 1,000 marketing players at businesses like DHL, G2, Outreach, and TripActions. We’re a front-runner in The Forrester New Wave™: ABM Platforms, and have been named a G2 ABM leader for 10 successive quarters.
About Outreach
Outreach is the major and fastest-growing sales engagement platform that benefits companies intensely to increase output and drive smarter, more perceptive engagement with their clients. The only sales engagement platform to make the Forbes Cloud 100, Outreach was also given an award of G2’s 2020 Best Product for Sales. More than 4,500 companies such as Adobe, Tableau, Okta, Splunk, DocuSign, and SAP depend on Outreach’s enterprise-scale, supreme customer adoption, and strong AI-powered modernization. Outreach is a confidentially held company founded in Seattle, Washington.