Terminus Announced ABM Integration with Salesforce Pardot to drive full-funnel, account-centric strategy

Terminus, a leading account-based marketing platform, today announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users with the ability to identify high-value accounts in real-time, while accessing Terminus’ engagement data to build sophisticated nurture and segmentation campaigns at an account level.