Terminus Delivers Unique Data Set to Fuel Go-to-Market Teams in a Post-Cookie World

Terminus, the leading go-to-market network, has launched a new data set in response to Google's decision to phase out third-party cookies at the end of 2021. The fusion of Terminus Chat Experiences and Terminus Email Experiences gained from the acquisitions of Sigstr and Ramble is a significant step forward for go-to-market teams preparing for new ways to target without the use of third-party cookies.

Terminus offers a one-of-a-kind data set based on household IP addresses obtained from its distinct Chat and Email Experiences product lines. Rather than relying on out-of-date data, such as form fills, Terminus can accurately track target accounts via email opens and identity data through chat, which is constantly updated for accuracy, and quickly track changing or modified IP addresses at a much higher pace than form fills.

“The rubber has hit the wall, and businesses are scrambling to work out how to run digital advertisements without cookies. However, Terminus has been playing the long game for the last 18 months,” said Bryan Wade, Terminus' chief product officer. “When we bought Sigstr and Ramble, it was so much more than simply providing our clients with email signatures and chat functionality.”

“The data we gather from these products, as well as how we obtain it, is entirely exclusive to Terminus. Customers not only have access to a whole new data set but one that is is reliable and extremely effective for targeting. “Email Service Provider (ESP) level data is rapidly becoming the most valuable data in ABM, and we are at the forefront of the evolution,” Wade said.

Without access to email and chat IP data, advertisers are forced to rely on form fill and other historical data sets, which do not allow for changing IP addresses caused by service changes, downtime, or power outages, resulting in wasted ad expenditure. For example, the average person is subject to approximately 4,000 digital advertisements every day. When combined with an estimated CPM of $10, advertisers could be wasting thousands of dollars every day on mistargeted advertising. Mistargeted marketing spend skyrockets for businesses targeting accounts of thousands of employees.

About Terminus
Terminus, pioneers of the account-based movement, assists Marketing, Sales, and Customer Success through better collaborating to drive a winning go-to-market approach and outstanding customer experiences. Terminus has the best insights, channels, and analytics in a single platform, enabling high-performing go-to-market teams. They are proud to assist over 1,000 customers on this project, including DHL, G2, Outreach, and TripActions. For 11 consecutive quarters, they have been called a G2 Leader.