Terminus Expands Account-Based Platform with New Web Personalization Capabilities

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and more powerful ways of interpreting that data to deliver more connected, relevant customer experiences.
“With these new capabilities, we’ve doubled down on our effort to be the most complete account-based platform on the market,” said Bryan Brown, chief product officer at Terminus. “As marketers’ jobs become more demanding, it’s critical that they are able to execute with agility across multiple points of interaction, be it ads, web, or email; all from a single platform. Terminus enables users to easily measure business outcomes well beyond clicks and leads that facilitate better collaboration across teams and deliver higher quality engagements.”