CORE ABM

Terminus Introduces Next-Gen Audience, Reporting, and ROI Integration with LinkedIn Marketing Solutions

Terminus | April 23, 2021

Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms.

Terminus first merged with LinkedIn Marketing Solutions in 2018, and the next-generation API integration now includes:
  • Improved account matching and targeting: With an expanded list size of 10,000 accounts, customers will now target larger lists of companies. Users will now significantly enhance matching between Terminus accounts and companies on LinkedIn with the Terminus' new matching algorithm.
  • Campaign-level reporting: Customers will soon be able to access LinkedIn ad campaigns alongside other campaigns directly in Terminus, allowing users to monitor program outcomes in a single location.
  • Support for all LinkedIn ad types: With the new integration, mutual customers can use all LinkedIn ad formats, such as Sponsored Content, video advertisements, Lead Gen Forms, and more. Customers can use Terminus Account Lists to use native tools within LinkedIn Campaign Manager.

“ABM and how teams go-to-market have changed drastically since our initial integration with LinkedIn Marketing Solutions in 2018. “We are completely relaunching this integration with new and increased features to meet our customers' needs for larger lists, support for all LinkedIn ad formats, and significantly improved match rates,” said Bryan Wade, Terminus' chief product officer. “We are excited about our ongoing collaboration with LinkedIn Marketing Solutions, and with this next-generation integration, we are enhancing and delivering the capabilities our customers need to reach and engage with the right accounts on LinkedIn's powerful global network.”

This follows Terminus’ February product release including new features that bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation.

About Terminus
Terminus, pioneers of the account-based movement, assists Marketing, Sales, and Customer Success through better collaborating to drive a winning go-to-market strategy and outstanding customer experiences. Terminus has the best insights, channels, and analytics in a single platform, enabling high-performing go-to-market teams. They are proud to assist over 1,000 customers on this project, including DHL, G2, Outreach, and TripActions.   it has also been named a G2 Leader for 11 consecutive quarters.

Spotlight

We are in the wild west phase of Demand Generation, with pioneers leading the charge, and some settlers starting to own processes and approaches that are proving valuable. In 2015 there will be a greater focus on best practice and learning around the most effective tools, processes and talent necessary to deliver on seemingly insatiable revenue-growth goals. By understanding what demand generation is, why it is important, its three component parts, and the potential dangers, you will be well placed to plot a path to success within your business environment...


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CORE ABM

Madison Logic Earns 2022 Great Place to Work® Certification Across U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is based entirely on employee feedback about their experience working at Madison Logic, with 90% of employees saying it is a great place to work —33% higher than the national average of a typical U.S. based company. According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Thriving employees support our continued growth, drive innovation within our platform, and provide better client experiences. We remain committed to cultivating a supportive work environment that delivers the best opportunities for marketers to gain a competitive edge across every stage of the buyer's journey.” Madison Logic's world-class work culture focuses on empowering and encouraging its employees to think bigger as they embrace the company's mission to enable B2B marketers to convert their best accounts faster. This approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader. Working with 15 of the top 20 Fortune 500 companies within the computer software and information technology sector, Madison Logic recently received its fifth consecutive Leader status for “Marketing Account Intelligence” by G2, a top third-party review site for B2B technology buyers, in its Summer 2022 Grid. Earlier this month, the company was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its SPARK Matrix™ analysis of the global ABM market. “Madison Logic has committed significant resources to growing and cultivating a strong company culture around the globe,” said Teresa Martins, Chief People Officer at Madison Logic. “By offering our employees work flexibility, best-in-class benefits, generous time off, visible career growth opportunities and unique perks, Madison Logic fosters a supportive environment. We appreciate that this effort has been recognized by Great Places to Work and look forward to continuing our people-first approach.” To learn more about Madison Logic and view current employment opportunities, visit http://www.madisonlogic.com/company/careers/. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ACCOUNT BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale." The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required. The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies. "Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations." Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated with the click of a button in their SaaS platform. About Clinch Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co. About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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ABM ACCOUNTS

ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS

ZoomInfo | February 09, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales. “Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck. “Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck. “ZoomInfo’s unique data science algorithms allow marketers to connect with the right prospects at precisely the right time. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.” MarketingOS is one of four platforms that comprise RevOS, ZoomInfo’s modern operating system for revenue professionals, which was also unveiled today. A unified system for sales, marketing, operations, and recruiting teams, RevOS delivers the data, insights, software, and integrations needed by businesses and professionals to achieve their growth potential in a new insight-driven era of digital selling. SalesOS, OperationsOS, and RecruitingOS, which are also now available to customers, complete ZoomInfo’s RevOS. This system empowers businesses to consistently engage with the right people at the right companies at the right time with relevant messages. RevOS features a unified login and app administration experience, with all apps and tools launched and managed from a single dashboard to give users at-a-glance information regarding their campaigns. Users can switch between applications effortlessly, allowing for seamless workflows between RevOS applications. Marketers typically fail because the data in most ABM platforms is both inaccurate and incomplete. Current ABM solutions are designed to leverage companies’ own first-party data, which exists in their customer relationship management or marketing automation systems. Without quality data, marketers pour advertising dollars at the wrong prospects and companies, and, as a result, deliver fruitless leads to sales and waste time and resources. With ZoomInfo’s best-in-class data and intelligence at its foundation, MarketingOS enables marketers to effectively reach target accounts and drive qualified leads for sales. Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert. Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s unparalleled contact data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

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Spotlight

We are in the wild west phase of Demand Generation, with pioneers leading the charge, and some settlers starting to own processes and approaches that are proving valuable. In 2015 there will be a greater focus on best practice and learning around the most effective tools, processes and talent necessary to deliver on seemingly insatiable revenue-growth goals. By understanding what demand generation is, why it is important, its three component parts, and the potential dangers, you will be well placed to plot a path to success within your business environment...

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