Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms.
Terminus first merged with LinkedIn Marketing Solutions in 2018, and the next-generation API integration now includes:
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Improved account matching and targeting: With an expanded list size of 10,000 accounts, customers will now target larger lists of companies. Users will now significantly enhance matching between Terminus accounts and companies on LinkedIn with the Terminus' new matching algorithm.
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Campaign-level reporting: Customers will soon be able to access LinkedIn ad campaigns alongside other campaigns directly in Terminus, allowing users to monitor program outcomes in a single location.
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Support for all LinkedIn ad types: With the new integration, mutual customers can use all LinkedIn ad formats, such as Sponsored Content, video advertisements, Lead Gen Forms, and more. Customers can use Terminus Account Lists to use native tools within LinkedIn Campaign Manager.
“ABM and how teams go-to-market have changed drastically since our initial integration with LinkedIn Marketing Solutions in 2018. “We are completely relaunching this integration with new and increased features to meet our customers' needs for larger lists, support for all LinkedIn ad formats, and significantly improved match rates,” said Bryan Wade, Terminus' chief product officer. “We are excited about our ongoing collaboration with LinkedIn Marketing Solutions, and with this next-generation integration, we are enhancing and delivering the capabilities our customers need to reach and engage with the right accounts on LinkedIn's powerful global network.”
This follows Terminus’ February product release including new features that bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation.
About Terminus
Terminus, pioneers of the account-based movement, assists Marketing, Sales, and Customer Success through better collaborating to drive a winning go-to-market strategy and outstanding customer experiences. Terminus has the best insights, channels, and analytics in a single platform, enabling high-performing go-to-market teams. They are proud to assist over 1,000 customers on this project, including DHL, G2, Outreach, and TripActions. it has also been named a G2 Leader for 11 consecutive quarters.