ABM ACCOUNTS

Terminus Introduces the Next-Generation of their Native ABM Chat Solution

Terminus | August 05, 2021

Terminus, the premier account-based marketing (ABM) platform, today announced the release of Terminus Chat Experiences, the next iteration of their native ABM chat solution. The award-winning chat solution has been shown to improve target account engagement by 700% and has driven over four million interactions for Terminus clients.

Terminus Chat Experiences is the first ever account-based chat solution unique to an ABM platform, following the purchase of Ramble in 2020.
Chat Experiences allows customers to launch real-time, account-based discussions at the precise moment of interest for a buyer, all from within the Terminus platform.
Users can create a seamless experience using Chat Experiences, connecting target consumers straight to the most suited rep in seconds.
Terminus' playbooks autonomously gather visitor data, automate sales for potential customers, and qualify inbound traffic in real time.

Customers of Terminus have experienced substantial benefits from Chat Experiences, including:
  • More than 3.7 million target accounts were discovered, resulting in a 1,600% boost in sales discussions just two weeks after deployment.
  • A 3X increase in lead volume and a 51% increase in lead response time
  • Sales Accepted Lead (SAL) to closure rate improved by 42%.
  • Close rate of all Chat-sourced leads increased by more than 80%.

“Terminus Chat Experiences is an important channel in our worldwide ABM strategy,” stated Corrina Owens, Profisee's Director of Marketing, Head of ABM, and Demand Generation. “We began our collaboration with Terminus with Chat and Ads Experiences, and because we experienced such great success in increasing awareness and preference for our ICP, we extended to Terminus' additional engagement channels to widen our contact points across the funnel.”

“Terminus Chat Experiences assists Profisee in eliminating lost internet traffic and demonstrating to our audience our deep awareness of their demands, allowing us to connect with them better than anybody else in the market.
“Chat Experiences enables us to generate conversational marketing at scale and removes the guesswork from our full-funnel engagement strategy,” she explained.


Combining Chat Experiences with Terminus' strong engagement channels–Ad Experiences, Email Experiences, and Web Experiences–Terminus' Chat Experiences supercharges ABM campaigns.
Users may engage target accounts at each step of the funnel with tailored experiences regardless of where they are, whether desktop or mobile.
Its innovative Chat From AnywhereTM feature allows users to link advertisements, emails, social media, and every other marketing touchpoint to an intelligently routed discussion with a simple click.


“Terminus Chat Experiences has identified over 3.7 million target accounts for clients, which is very powerful,” said Justin McDonald, Terminus' GM of Channel Applications.
“When combined with other channels such as Ad Experiences and Email Experiences, Chat Experiences is a game changer for modern marketers wanting to engage target consumers at any point of the funnel.” Being native to our platform generates a flywheel of first-party data and account matching, which plays a significant role in customer conversion and revenue. Native chat is unparalleled, and we are delighted to be the first and only ABM platform that enable it.”


"Terminus Chat Experiences removes the guesswork from gathering web traffic and transforming our website visits into actionable discussions," stated Jack Knoesel, Chat Manager at Terminus customer Elevated Third. "Simply put, the product makes our work easier and more efficient. We're pleased to see a 300 percent month-over-month boost in interaction with Chat Experiences and the ability to tailor the content of our chatbot to meet our website visitors where they're at, resulting in over one million added to pipeline."

This comes after Terminus Chat Experiences received substantial feature upgrades, including new Chat views and dashboards, a new Chat engagement window, and a Hubspot for Chat integration.

About Terminus:
Terminus, pioneers of the account-based revolution, assists marketers in driving a winning go-to-market strategy and outstanding customer experiences. Terminus provides the greatest data, channels, and analytics in a single engagement platform, enabling high-performing marketing teams. We are honoured to assist over 1,000 clients on this goal, including DHL, G2, Outreach, and TripActions. For 13 consecutive quarters, we have been recognised a G2 Leader.

Spotlight

It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been done before. Even our friends at G2 Crowd andTrustRadius both now recognize ABM as a new category, which is fantastic!


Other News
CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

Read More

ACCOUNT-BASED DATA

ISG to Publish Report on Marketing Technology Providers Helping Firms Compete in New Customer Landscape

ISG | February 04, 2022

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (MarTech), which is helping enterprises respond to recent and rapid changes in consumer behavior triggered by the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called MarTech Service Providers 2022, scheduled to be released in June. The report will cover companies offering a range of technologies and services to help companies take advantage of digital marketing, including strategic services, digital advertising and content capabilities, data analytics and more. Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients. Companies have begun to face a new kind of consumer in the past several months as habits and lifestyles change and the need for personalization and immediacy grow, ISG says. Though each region has been affected differently by the pandemic, all have seen transformations in consumer behavior that require enterprises to adapt. “Top companies around the globe already are using MarTech for competitive advantage in marketing products, as well as in hiring employees,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Top companies around the globe already are using MarTech for competitive advantage in marketing products, as well as in hiring employees,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “MarTech providers help enterprises combine the creativity of marketing professionals with digital tools and methodologies, such as design thinking and agile processes, to build new approaches for changing conditions.” ISG has distributed surveys to more than 200 MarTech providers. Working in collaboration with ISG’s global advisors, the research team will produce six quadrants representing the digital services and products the typical enterprise is buying, based on ISG’s experience working with its clients. The six quadrants are: Strategic MarTech Services, evaluating providers of strategic marketing services that help clients get the best results from digital marketing. These providers can analyze a company’s current digital marketing performance to identify areas for improvement, with a view that encompasses customer service improvement, digital transformation enablement, AI/machine learning, compliance, security and more. Leading providers in this field can redefine a client’s strategy for the digital age, craft an innovative brand strategy through digital technologies and create an omnichannel strategy incorporating digital channels, among other services. Digital Presence & Digital Ads, assessing providers of services used in creating, operating and managing campaigns on digital channels. These providers help clients optimize results from many forms of digital advertising, including search, display, video, audio and programmatic ads, as well as location-based advertising and applications that use geolocation systems to reach consumers in the right place at the right time. Their expertise extends to direct message marketing, via email, SMS and WhatsApp, as well as metrics and data collection. Digital Experience & Content, covering providers that offer holistic stacks of integrated digital experience technologies that can meet a variety of needs. Their services include interface design and prototyping, custom content marketing, AR and VR experiences and conversational marketing via chatbots, all focused on optimizing conversion rates. These providers should be able to finely tune experiences, including through A/B testing, and customize experiences for individual consumers. Leading digital experience providers are at the forefront of technology development in areas such as AI and machine learning. Social & Relationship, assessing providers of services dedicated to creating, managing and distributing content on digital channels, including managing a company’s relationship with its customers. These providers offer tools to create and promote online events, produce social media videos, manage communities of customers and monitor social media with sentiment analysis. They help clients manage the relationship between the company and the customer, including by moving prospects through a marketing funnel using valuable content at every stage of the journey. Digital Commerce Optimization, covering providers of tools for deploying and running e-commerce and online marketplace operations that optimize sales and create customer loyalty. These include solutions for defining prices, reviewing store performance, managing inventory, creating customer rewards programs and offering promotions. Leading digital commerce optimization providers help clients design usable, reliable and assertive buying experiences, monitor buyer activity and be ready to step in at any sign of disruption. Analytics & Intelligence, evaluating providers of services and technologies to collect and analyze data about online and offline buyers so clients can better understand customer behavior and optimize business results. Their offerings include analytics tools, data management platforms, web analytics and consumer behavior prediction. These providers also offer the ability to map customer journeys and ensure the client’s marketing activities comply with data privacy regulations The report will cover the global marketing technology market and examine products and services available in the U.S. and Brazil. ISG analysts Mauricio Ohtani, Marcio Tabach and Sandya Kattimani will serve as authors of the report. A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as healthcare digital services providers can contact ISG and ask to be included in the study. All ISG Provider Lens™ evaluations now feature new and expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to register here to receive a personalized survey URL. Participants will receive a copy of this report in return for their feedback. About ISG Provider Lens™ Research The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types. About ISG ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Read More

ACCOUNT-BASED DATA

InsideView Technologies (India) Officially Becomes Demandbase India

InsideView Technologies | May 10, 2022

InsideView Technologies (India) Pvt. LTD is now officially Demandbase India Private Limited. Since being acquired in 2021, the InsideView team has been working with the local government in India to officially change the company's name. marks the beginning of a new chapter for the Demandbase India team, where there are plans for significant growth and new hiring.InsideView has been known in the market for its industry-leading business-to-business (B2B) sales intelligence and data solutions. Demandbase continues to offer these solutions as part of Demandbase One, the Smarter GTM™ suite, along with account-based marketing and digital advertising solutions. This expanded solution suite is opening up more than 75 new job opportunities in Demandbase India for data scientists, data engineers, software engineers, solution architects, and data analysts, as well as others. "It's no easy feat to merge teams after an acquisition, but from the moment InsideView was acquired by Demandbase, we've successfully operated as one, Now, roughly one year after the acquisition, we've received official approval to update our name. We couldn't be happier. We're so pleased by the success we've already enjoyed as a united, global company, and are eagerly planning to bring on new team members in the near future and continue growing together." -Deepti Gelli, India head & senior director, data research at Demandbase. Demandbase has achieved significant global reach in the past year with customers spanning the UK, Benelux nations, Germany, Japan, Singapore, Australia, Spain and beyond. Demandbase also continues to make great strides as a top data company, recently doubling its volume of mobile and company data and regularly receiving recognition as an industry leader. To learn more about Demandbase, please visit https://www.demandbase.com. To view current job openings and learn more about the company's culture and benefits program, visit https://www.demandbase.com/about-us/careers/. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

ACCOUNT-BASED DATA

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. “We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

Read More

Spotlight

It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been done before. Even our friends at G2 Crowd andTrustRadius both now recognize ABM as a new category, which is fantastic!

Resources