Terminus Introduces the Next-Generation of their Native ABM Chat Solution

Terminus | August 05, 2021

Terminus, the premier account-based marketing (ABM) platform, today announced the release of Terminus Chat Experiences, the next iteration of their native ABM chat solution. The award-winning chat solution has been shown to improve target account engagement by 700% and has driven over four million interactions for Terminus clients.

Terminus Chat Experiences is the first ever account-based chat solution unique to an ABM platform, following the purchase of Ramble in 2020.
Chat Experiences allows customers to launch real-time, account-based discussions at the precise moment of interest for a buyer, all from within the Terminus platform.
Users can create a seamless experience using Chat Experiences, connecting target consumers straight to the most suited rep in seconds.
Terminus' playbooks autonomously gather visitor data, automate sales for potential customers, and qualify inbound traffic in real time.

Customers of Terminus have experienced substantial benefits from Chat Experiences, including:
  • More than 3.7 million target accounts were discovered, resulting in a 1,600% boost in sales discussions just two weeks after deployment.
  • A 3X increase in lead volume and a 51% increase in lead response time
  • Sales Accepted Lead (SAL) to closure rate improved by 42%.
  • Close rate of all Chat-sourced leads increased by more than 80%.

“Terminus Chat Experiences is an important channel in our worldwide ABM strategy,” stated Corrina Owens, Profisee's Director of Marketing, Head of ABM, and Demand Generation. “We began our collaboration with Terminus with Chat and Ads Experiences, and because we experienced such great success in increasing awareness and preference for our ICP, we extended to Terminus' additional engagement channels to widen our contact points across the funnel.”

“Terminus Chat Experiences assists Profisee in eliminating lost internet traffic and demonstrating to our audience our deep awareness of their demands, allowing us to connect with them better than anybody else in the market.
“Chat Experiences enables us to generate conversational marketing at scale and removes the guesswork from our full-funnel engagement strategy,” she explained.

Combining Chat Experiences with Terminus' strong engagement channels–Ad Experiences, Email Experiences, and Web Experiences–Terminus' Chat Experiences supercharges ABM campaigns.
Users may engage target accounts at each step of the funnel with tailored experiences regardless of where they are, whether desktop or mobile.
Its innovative Chat From AnywhereTM feature allows users to link advertisements, emails, social media, and every other marketing touchpoint to an intelligently routed discussion with a simple click.

“Terminus Chat Experiences has identified over 3.7 million target accounts for clients, which is very powerful,” said Justin McDonald, Terminus' GM of Channel Applications.
“When combined with other channels such as Ad Experiences and Email Experiences, Chat Experiences is a game changer for modern marketers wanting to engage target consumers at any point of the funnel.” Being native to our platform generates a flywheel of first-party data and account matching, which plays a significant role in customer conversion and revenue. Native chat is unparalleled, and we are delighted to be the first and only ABM platform that enable it.”

"Terminus Chat Experiences removes the guesswork from gathering web traffic and transforming our website visits into actionable discussions," stated Jack Knoesel, Chat Manager at Terminus customer Elevated Third. "Simply put, the product makes our work easier and more efficient. We're pleased to see a 300 percent month-over-month boost in interaction with Chat Experiences and the ability to tailor the content of our chatbot to meet our website visitors where they're at, resulting in over one million added to pipeline."

This comes after Terminus Chat Experiences received substantial feature upgrades, including new Chat views and dashboards, a new Chat engagement window, and a Hubspot for Chat integration.

About Terminus:
Terminus, pioneers of the account-based revolution, assists marketers in driving a winning go-to-market strategy and outstanding customer experiences. Terminus provides the greatest data, channels, and analytics in a single engagement platform, enabling high-performing marketing teams. We are honoured to assist over 1,000 clients on this goal, including DHL, G2, Outreach, and TripActions. For 13 consecutive quarters, we have been recognised a G2 Leader.


It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been done before. Even our friends at G2 Crowd andTrustRadius both now recognize ABM as a new category, which is fantastic!

Other News

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

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ISG | February 04, 2022

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Digital Presence & Digital Ads, assessing providers of services used in creating, operating and managing campaigns on digital channels. These providers help clients optimize results from many forms of digital advertising, including search, display, video, audio and programmatic ads, as well as location-based advertising and applications that use geolocation systems to reach consumers in the right place at the right time. Their expertise extends to direct message marketing, via email, SMS and WhatsApp, as well as metrics and data collection. Digital Experience & Content, covering providers that offer holistic stacks of integrated digital experience technologies that can meet a variety of needs. Their services include interface design and prototyping, custom content marketing, AR and VR experiences and conversational marketing via chatbots, all focused on optimizing conversion rates. 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Digital Commerce Optimization, covering providers of tools for deploying and running e-commerce and online marketplace operations that optimize sales and create customer loyalty. These include solutions for defining prices, reviewing store performance, managing inventory, creating customer rewards programs and offering promotions. Leading digital commerce optimization providers help clients design usable, reliable and assertive buying experiences, monitor buyer activity and be ready to step in at any sign of disruption. Analytics & Intelligence, evaluating providers of services and technologies to collect and analyze data about online and offline buyers so clients can better understand customer behavior and optimize business results. Their offerings include analytics tools, data management platforms, web analytics and consumer behavior prediction. These providers also offer the ability to map customer journeys and ensure the client’s marketing activities comply with data privacy regulations The report will cover the global marketing technology market and examine products and services available in the U.S. and Brazil. ISG analysts Mauricio Ohtani, Marcio Tabach and Sandya Kattimani will serve as authors of the report. A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as healthcare digital services providers can contact ISG and ask to be included in the study. All ISG Provider Lens™ evaluations now feature new and expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to register here to receive a personalized survey URL. 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Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

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InsideView Technologies | May 10, 2022

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SugarCRM | February 22, 2022

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It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been done before. Even our friends at G2 Crowd andTrustRadius both now recognize ABM as a new category, which is fantastic!