Terminus, the premier account-based marketing (ABM) platform, today announced the release of Terminus Chat Experiences, the next iteration of their native ABM chat solution. The award-winning chat solution has been shown to improve target account engagement by 700% and has driven over four million interactions for Terminus clients.
Terminus Chat Experiences is the first ever account-based chat solution unique to an ABM platform, following the purchase of Ramble in 2020.
Chat Experiences allows customers to launch real-time, account-based discussions at the precise moment of interest for a buyer, all from within the Terminus platform.
Users can create a seamless experience using Chat Experiences, connecting target consumers straight to the most suited rep in seconds.
Terminus' playbooks autonomously gather visitor data, automate sales for potential customers, and qualify inbound traffic in real time.
Customers of Terminus have experienced substantial benefits from Chat Experiences, including:
-
More than 3.7 million target accounts were discovered, resulting in a 1,600% boost in sales discussions just two weeks after deployment.
-
A 3X increase in lead volume and a 51% increase in lead response time
-
Sales Accepted Lead (SAL) to closure rate improved by 42%.
-
Close rate of all Chat-sourced leads increased by more than 80%.
“Terminus Chat Experiences is an important channel in our worldwide ABM strategy,” stated Corrina Owens, Profisee's Director of Marketing, Head of ABM, and Demand Generation. “We began our collaboration with Terminus with Chat and Ads Experiences, and because we experienced such great success in increasing awareness and preference for our ICP, we extended to Terminus' additional engagement channels to widen our contact points across the funnel.”
“Terminus Chat Experiences assists Profisee in eliminating lost internet traffic and demonstrating to our audience our deep awareness of their demands, allowing us to connect with them better than anybody else in the market.
“Chat Experiences enables us to generate conversational marketing at scale and removes the guesswork from our full-funnel engagement strategy,” she explained.
Combining Chat Experiences with Terminus' strong engagement channels–Ad Experiences, Email Experiences, and Web Experiences–Terminus' Chat Experiences supercharges ABM campaigns.
Users may engage target accounts at each step of the funnel with tailored experiences regardless of where they are, whether desktop or mobile.
Its innovative Chat From AnywhereTM feature allows users to link advertisements, emails, social media, and every other marketing touchpoint to an intelligently routed discussion with a simple click.
“Terminus Chat Experiences has identified over 3.7 million target accounts for clients, which is very powerful,” said Justin McDonald, Terminus' GM of Channel Applications.
“When combined with other channels such as Ad Experiences and Email Experiences, Chat Experiences is a game changer for modern marketers wanting to engage target consumers at any point of the funnel.” Being native to our platform generates a flywheel of first-party data and account matching, which plays a significant role in customer conversion and revenue. Native chat is unparalleled, and we are delighted to be the first and only ABM platform that enable it.”
"Terminus Chat Experiences removes the guesswork from gathering web traffic and transforming our website visits into actionable discussions," stated Jack Knoesel, Chat Manager at Terminus customer Elevated Third. "Simply put, the product makes our work easier and more efficient. We're pleased to see a 300 percent month-over-month boost in interaction with Chat Experiences and the ability to tailor the content of our chatbot to meet our website visitors where they're at, resulting in over one million added to pipeline."
This comes after Terminus Chat Experiences received substantial feature upgrades, including new Chat views and dashboards, a new Chat engagement window, and a Hubspot for Chat integration.
About Terminus:
Terminus, pioneers of the account-based revolution, assists marketers in driving a winning go-to-market strategy and outstanding customer experiences. Terminus provides the greatest data, channels, and analytics in a single engagement platform, enabling high-performing marketing teams. We are honoured to assist over 1,000 clients on this goal, including DHL, G2, Outreach, and TripActions. For 13 consecutive quarters, we have been recognised a G2 Leader.