ACCOUNT BASED DATA

Terminus Lands in New Tech B2B Customer Data Platforms, Q3 2021 Report

Terminus | October 07, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Terminus is the only included late stage vendor in both the embedded and standalone customer data platform (CDP) functionality segments.

The inclusion comes after Terminus announced its acquisition of leading B2B CDP, Zylotech, and launched Terminus CDP. Terminus CDP enables customers to continuously cleanse go-to-market data and automatically discover new Buying Committees at their target accounts.

“To be included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is incredibly validating,” said Tim Kopp, Terminus CEO. “We’re committed to building the go-to solution for multi-channel ABM at scale, while building the data foundation GTM teams need to succeed. We think that the message from our inclusion in this report by Forrester is clear – Terminus is the only ABM platform putting data at the center of everything.”

“B2B organizations are caught in a data squeeze. High-quality data fuels the modern marketing engine: Account-based engagement is built on it, customer marketing requires it, and customer obsession is impossible without it. But according to Forrester’s 2021 Global Marketing Survey, B2B marketers say that 'quality of customer data' is the number-two challenge to achieving their goals over the next two years, behind only 'changing economic conditions,'” stated Forrester in its New Tech B2B Customer Data Platforms, Q3 2021 Report.

“To be included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is incredibly validating,” said Tim Kopp, Terminus CEO.


The Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging B2B CDP market. The Q3 2021 Report examines two primary segments within the emerging market category of B2B CDPs. It also summarizes the offerings from larger established vendors.

Terminus is the only ABM vendor with both embedded and standalone CDP. Embedded CDP's join data but don't fix data, essentially only using data within their features. Standalone CDP’s fix data accuracy and push clean data across entire tech stacks, including ABM. This means GTM teams are running all business systems on accurate data.

Data usage and spending is exploding but only 12 percent of B2B marketers have confidence in their data. B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI. The Terminus CDP solves all these problems, with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees.

Learn more about Terminus CDP on Terminus.com.

About Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

Spotlight

Forget the inside baseball of data metrics. What speaks volumes about your demand generation marketing is something even more tangible. Here’s how to tout your success that will get the attention of any CEO, CFO or CIO, courtesy of Russ Glass, Head of Products with LinkedIn Marketing Solutions.


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BUYER INTENT DATA

SalesboxAI partners with LeadSift to Enable the B2B Revenue Waterfall & Accelerate Sales

SalesboxAI, LeadSift | June 07, 2022

SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants. New partnership makes it easy for B2B marketing teams to fuel their revenue engine with high-intent opportunities. "B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI. "B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI. "Intent data alone won't improve your results. It needs the right activation and engagement strategy," said LeadSift Co-founder and CEOTukan Das. "The SalesboxAI platform makes it easy for teams to engage every opportunity in research mode with AI Assistants that continuously look for ways to convert pipeline into revenue," he said. "Now, teams can double down on the buying committee members that are most engaged and score and prioritize opportunities across the waterfall," said Alex, "This will allow them to maximize opportunities across every account and accelerate revenue growth," he said. For B2B organizations that want to learn more about the integration and how it can accelerate their revenue engine, the Founders will be hosting a Live Q&A on June 15, 2022 at 11 AM PDT. About LeadSift LeadSift is an intent data platform helping B2B technologies companies identify in-market buyers at the contact level and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, LeadSift shows you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift. About SalesboxAI SalesboxAI's Conversational ABM platform helps B2B sales and marketing teams accelerate revenue. From a unified platform, AI Assistants listen for intent, identify active opportunities along with the buying committee members, engage in conversations, and track results across the Revenue Waterfall. With SalesboxAI, revenue teams can easily launch AI Assistants to create, manage, and prioritize opportunity-level engagement, intent-based leads, and buying committee members for every opportunity. To learn more, visit salesbox.ai.

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CORE ABM

ZoomInfo Earns Top Spot in 25 G2 Grids for Fifth Consecutive Quarter

ZoomInfo | April 07, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports. ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence category. “Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “It’s affirming to see that our customers are already benefiting from RevOS, our newly-introduced modern revenue operating system, with the consistently positive reviews they’re sharing.” For the eighth straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note: ZoomInfo has topped at least 19 different grids for seven consecutive quarters. ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 17th consecutive quarter. ZoomInfo was named the No. 1 Enterprise solution in six different sections. 37 of ZoomInfo’s 43 rankings were in the top-two on their grid. Chorus by ZoomInfo appeared on 15 grids and maintained its No. 1 Enterprise positions in both Conversation Intelligence and Sales Coaching. Engage by ZoomInfo climbed to the No. 1 spot in the Auto Dialer Small Business grid, one of its 15 grid appearances. The Spring 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (25) Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Lead Intelligence: Small Business Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Marketing Account Intelligence: Small Business Market Intelligence Market Intelligence: Enterprise Market Intelligence: Mid-Market Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Buyer Intent Data Tools Buyer Intent Data Tools: Mid-Market Account Data Management: Enterprise Sales Intelligence: Enterprise No. 2 Placements (13) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Sales Intelligence Sales Intelligence: Mid-Market Sales Intelligence: Small Business Visitor Identification Visitor Identification: Mid-Market Market Intelligence: Small Business Other Placements (5) Recruiting Automation Recruiting Automation: Enterprise Recruiting Automation: Mid-Market Recruiting Automation: Small Business Visitor Identification: Small Business About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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ACCOUNT BASED EXECUTION

Folloze Launches Next Generation of Buyer Experience Platform

Folloze | June 13, 2022

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today released Folloze Buyer Experience Platform 3.0, including a new experience engine and several other key features. The latest version unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. Now all B2B marketers can build rich experiences, in a simple, no-code environment, to engage buyers throughout their journey. Buyer-Centricity Key to Accelerating Growth in a Digital-First Marketplace B2B buyers are more comfortable than ever guiding their own journeys, and many say they are open to making purchases in excess of $500,000 via online sales channels. Furthermore, Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will be through digital-only channels by 2025.* Yet, despite ongoing digital transformation initiatives and the best of intentions to address these changing behaviors, few marketing teams can effectively execute and deliver connected, relevant and personalized buyer experiences across any channel. As a result, B2B vendors risk higher costs and rates of churn, and slower growth. The latest Folloze platform supports marketers with key buyer-centric features that are essential for B2B businesses and agencies to remain competitive and grow in today’s digital-first marketplace where buyers aren’t engaging with sales reps. “We rely on Folloze to easily and quickly launch buyer-centric online experiences that build our brand and generate demand,” said Chris Zegal, SVP of marketing for commercial real estate finance firm Walker & Dunlop. “We can personalize by individual client account, segment, geography, or a topic of interest — and better yet, the platform delivers real-time insights into buyer behavior. As a marketing leader with a lean team, I am always looking for tools to help us be more agile and insightful. Folloze does just that and has become an essential platform in our marketing technology stack.” With a new Experience Designer, marketers have better tools than ever at their fingertips to build the campaigns that will drive their business's bottom lines. “I love the design capabilities of the new release,” said Angie Assennato, Digital Marketing Manager, at TierPoint. “There is much more flexibility, and the increased customization options will make our Boards much more impactful. Our entire marketing team — and the business — will benefit from the ability to elevate the quality and content of campaigns.” Better Tools to Build Better Buyer Journeys The launch of Folloze Buyer Experience Platform 3.0 levels the playing field, making easy and powerful tools available to any marketer to simplify and improve their ability to engage buyers in a digital-only marketplace, at any point during the buying journey. “From the inception of the company, our mission has been to change the game in the way that B2B Buyers are empowered through their journey in a digital-first world,” said David Brutman, Chief Product Officer and Co-Founder of Folloze. “This new release is putting the power in the hands of all marketers to create engaging, buyer-centric experiences — and it’s powered by unique behavioral data insights to deliver a complete journey.” New capabilities of the upgraded platform include: Experience Designer: An easy, intuitive, and powerful design tool that any marketer — with any level of tech expertise — can use to build comprehensive digital destinations across a variety of any interaction types, throughout the buying lifecycle. Gallery and Templates: B2B experience templates and a section gallery that can be used with the Experience Designer and accelerate campaign creation leveraging best practices. Branding: New branding tools to ensure all experiences are designed based on approved corporate branding guidelines, and avoid compliance and inconsistency issues. Content Presentation and Intelligence: A flexible content layout framework that takes the buyer journey from boring to bold by enabling marketers to create, optimize, and present consumer-driven, content-based experiences. AI-powered Personalization and Recommendations: Leveraging AI to analyze buyer engagement — ultimately empowering marketers to quickly personalize and optimize digital experiences and boost outcomes at every stage of the buyer journey. Behavioral Intelligence Data: Buyer engagement and content-consumption analysis tools to better capitalize on the deep behavioral insights of specific buyers and buying groups across target accounts. Extensibility Framework and Software Development Kit: New features enable the creation of virtually any custom experiences with no limits to creativity. About Folloze Folloze, the easiest and most powerful B2B Buyer Experience Platform, is used by B2B marketing, sales, and revenue teams. Requiring no code, Folloze empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including Oracle, Google Cloud, Cisco, Autodesk, MetLife, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.

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CORE ABM

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

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Spotlight

Forget the inside baseball of data metrics. What speaks volumes about your demand generation marketing is something even more tangible. Here’s how to tout your success that will get the attention of any CEO, CFO or CIO, courtesy of Russ Glass, Head of Products with LinkedIn Marketing Solutions.

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