Core ABM

Terminus Named a Leader for ABM Platforms in 2022 Gartner® Magic Quadrant™

Terminus Named a Leader
On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue.

Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat, the web, and ads to gather data. Terminus enables multi-channel ABM for thousands of famous global brands like DHL, G2, TripActions, and Outreach. It has been a G2 leader in ABM for 15 consecutive quarters.

“We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp.

“We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp.

The Magic Quadrant report states that “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.

“Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, and engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.”

The Gartner Magic Quadrant is a globally trusted analyst resource that helps organizations seek genuine and unbiased evaluations of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM platforms evaluates nine global providers based on strategy, market presence, and product offering.


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Account Management

Seismic Releases The State of AI in Enablement: 2023 Report, Finds AI Supercharges GTM Efforts and Improves Customer Satisfaction, Despite Hurdles

Business Wire | October 20, 2023

Seismic, the global leader in enablement, today released the findings of The State of AI in Enablement: 2023 Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating AI-powered enablement technology is a game changer for businesses looking to quickly and efficiently drive revenue growth as they continue to weather the economic storm. The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year. However, the impact will not be immediate – overcoming challenges, driving adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regards to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven't prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before, said Doug Winter, CEO and cofounder, Seismic. The proof is in the pudding: When an organization's enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor. Additional key report findings include In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 53% use it for content analytics 50% use it for content distribution 48% use it for learning and coaching And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns That said, the data is clear: the benefits far outweigh the challenges 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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ABM Accounts

Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility

PRWeb | September 27, 2023

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ZoomInfo Expands Global Business Coverage by 6x Since 2021, Offering Access to 104 Million Companies

Business Wire | October 17, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, announced that its global business-to-business (B2B) data now covers 321 million professional contacts at 104 million companies, giving customers vastly expanded access to business buyers around the world. In just the last two years, ZoomInfo has grown the number of global companies in its data platform by more than 6x, while tripling both the number of global contacts and the number of global mobile phone numbers available to its customers. In continental Europe, ZoomInfo has expanded its catalogue of mobile numbers by 13x whilst growing mobiles in the U.K. by 6x. Following recent, significant investments in its international data, ZoomInfo customers now have access to over 200 million business contacts markets outside North America – such as Europe, Asia, and Australia. This expanded coverage gives sales and marketing teams a competitive edge globally by broadening their reach and enabling more effective strategies when targeting international markets. “We leverage our large, proprietary contributory network and advanced capabilities to develop scale and quality of data that is unmatched in the industry,” ZoomInfo Vice President of Product Management Sneh Kakileti said. “With a focus on expanding our offerings in EMEA, we’ve invested significantly over the past two years into enhancing our global company and contact intelligence. GTM teams both in the U.S. and abroad can now close more deals with customers around the world.” ZoomInfo has also invested heavily in its data assets beyond its global contacts and company profiles, providing revenue organisations with access to more than: Worldwide: 174 million email addresses 94 million mobile numbers 70 million direct phone numbers Outside North America: 104 million email addresses 45 million mobile numbers 27 million direct phone numbers We’ve worked with ZoomInfo since 2021. As a global business we rely on data to drive multiple business functions, said Patrick Scully, managing director at Kintec Recruitment, located in Manchester, England. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development. I’ve used it to close significant new business deals within my region. I rate the product highly and have seen valuable improvements in their global data coverage. I look forward to continuing to drive growth through our partnership. ZoomInfo utilises artificial intelligence (AI) technology to guarantee greater accuracy in its contact and company profiles. In addition, a dedicated team of over 300 researchers actively collects and verifies data, validating each data point through a multi-step process. ZoomInfo is a leader in privacy, with a particular focus on supporting global enterprises and European businesses. ZoomInfo supports privacy compliance by giving revenue teams the ability to turn on suppression of Do Not Call lists for several countries — which can be used alongside their master suppression lists and ZoomInfo’s other privacy-focused features — enabling them to hide phone numbers and other contact info belonging to individuals who have unsubscribed from that company’s communications or who have registered with their country’s national Do Not Call registry. ZoomInfo applies rigorous methods to ensure data integrity and compliance with international regulations, such as the General Data Protection Regulation (GDPR) in the European Union, including sending email privacy notifications to all addressable data subjects, regardless of their geographic location, as well as by making it easy for individuals to exercise their data rights using ZoomInfo’s Privacy Center. For more information on the data available within ZoomInfo, along with the benefits it provides companies of all sizes worldwide, visit ZoomInfo’s data hub. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognised leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit

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Buyer Intent Data

Forrester’s 2023 Survey Reveals Key Factors Protracting Buying Cycles

Forrester | October 09, 2023

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decisions, providers must ensure upfront price transparency and demonstrate the ROI of their offerings throughout the buyer's journey. The report, drawing insights from over 18,000 global business buyers, highlights key factors shaping buying decisions in 2023 beyond financial limitations: Generational differences While younger buyers are acquiring more purchase influence in the buying cycle, they encounter more challenges. In fact, "unable to develop internal consensus on vendor selection" is a common reason cited by younger buyers. 71% of Millennial and Generation Z respondents indicated that they might have less decision-making authority than elder purchasers. Vendor-owned interactions Buyers found vendor-owned interactions, like engaging with product experts, free trials, and sales representatives, more meaningful than interactions with third-party sources such as industry conferences or general business publications. Specifically, product experts have the most influence over buyers, providing the best clarity and value to assist them in locating the optimal solution for their requirements. Regional practices Distinct buying patterns surface when analyzing behaviors across Asia Pacific, Europe, and North America. Over 30% of North American buyers prioritize ease of doing business, while in APAC, trust, provider expertise, and vendor relationships hold more weight in purchase decisions. Around 43% of North American buyers involve no more than two individuals within a single department in purchase decisions, compared to 29% in Europe and 35% in APAC. VP and Research Director at Forrester, Amy Hayes, said, Due to budget constraints and continued economic uncertainty, buying decisions are getting delayed. [Source – Business Wire] About Forrester Forrester is one of the world's most influential research and consulting firms. It assists leaders across the technology, digital, marketing, customer experience, sales, and product functions in accelerating growth through customer obsession. Leaders from around the world are enabled to be capable at work by Forrester's exclusive research, consultancy, and events, which enable them to navigate change and place their customers at the core of their leadership, strategy, and operations.

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