Terminus Raises $7.5 Million Series A to Lead Account Based Marketing Revolution

Terminus is the first ABM platform that enables B2B marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale. ABM, meanwhile, is a fast-growing market. According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM "extremely" or "very" important to their overall marketing efforts. Since launching 11 months ago, Terminus has added over 130 customers, including Gainsight, Dun & Bradstreet, Vidyard, Influitive and Invoca; grown to $1.5 million in ARR; and hosted four FlipMyFunnel conferences, establishing itself as the ABM market leader. The new money will allow Terminus to ramp product development and expand its workforce. Terminus currently has 30 employees in Atlanta and plans to double that number by the end of the year.