Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies.
Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, Bryan Brown, “MOVE” provides a comprehensive framework and actionable blueprint for companies seeking to revamp go-to-market strategies and best position teams for success.
“The most successful companies are built on strong go-to-market teams,” said Tim Kopp, Terminus CEO. “But, many companies just aren’t getting it right. It’s shocking how many leaders think they have a marketing problem when the truth is they have a go-to-market problem. Which is exactly what Sangram and Bryan tackle with this next book. Sangram wrote the books on ABM...this time it’s so much bigger. It’s about revenue. It’s about culture. It’s about transformation. Period.”
“MOVE” seeks to highlight common mistakes companies make when creating go-to-market strategies and to provide solutions that transform these weaknesses into an organization’s greatest strength. The modern framework is based on in-depth interviews with more than 50 top go-to-market executives and leaders.
“MOVE shares a new way of thinking. It’s literally a blueprint to achieve true business transformation,” said co-author Sangram Vajre. “MOVE is built on what we call ‘the three P’s (problem market fit, product market fit, platform market fit), and it will force leaders to think differently about scaling their business.”
Early reviews for “MOVE” include:
“M is for Market, and it all starts here. Customers are our true north. Set your compass to serve your customer and then let your Operations, Velocity, and Expansion roll!” — Geoffrey Moore, Author, “Crossing the Chasm and Zone to Win”
"The MOVE is the blueprint for modern go-to-market companies with customers at the center of it." — Nick Mehta CEO of Gainsight
“It hooked me immediately. The MOVE framework will make every revenue leader smarter and better.” — Meagen Eisenberg CMO of TripActions
“MOVE” builds on account-based marketing strategies. It is the third book authored and released by Terminus and Sangram Vajre. The first two books “Account-Based Marketing For Dummies” and “ABM is B2B” are both best selling resources on ABM. “ABM is B2B” specifically was an instant bestseller on Amazon in the Marketing and Sales category and is a ‘Best Book Awards’ winner by AmericanBookFest.com.
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.