Demand Gen Report (DGR) will invite the B2B sales and marketing community to meet in person for the first time in almost 18 months at the 3rd annual B2B Sales & Marketing Exchange, which will take place August 9-11, 2021, at the Encore Resort & Casino in Boston Harbor.
This event, which began in 2019, was inspired by DGR's renowned flagship event, the B2B Marketing Exchange, and was designed to demonstrate how sales and marketing can grow "better together" by encouraging collaboration beyond conventional departments, silos, and channels. This year, the DGR team is excited to bring the B2B sales and marketing community together once more—this time in a more focused and exclusive model that combines the best of both virtual and physical worlds.
#B2BSMX will feature:
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A smaller and more focused group: 500 top B2B sales and marketing professionals from various sectors.
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Targeted content sessions and networking events: Speakers will include revenue leaders from marketing and sales who currently adopt innovative approaches to engage target accounts with relevance and value.
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Safe and comfortable learning environments: Meeting spaces and session styles are designed to engage peers, analysts, and top sales and marketing vendors in a secure and pleasant learning atmosphere.
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An omnichannel, integrated experience: A hybrid approach to digital and physical event planning will provide attendees tools to customize agendas, schedule meetings, and communicate with colleagues after meeting in person.
B2BSMX, which features some of the largest and fastest-growing solution providers in account-based marketing and demand generation, allows attendees to meet with experts to discuss issues such as optimizing revenue operations and fine-tuning their go-to-market strategies to adapt to new realities.
About Demand Gen Report
Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the tactics and solutions that assist companies in better aligning their sales and marketing departments and, as a result, create growth. A significant portion of the publication's editorial coverage is dedicated to sales and marketing automation tools that enable companies to reach, measure and manage their multi-channel demand generation efforts.
About The B2B Sales & Marketing Exchange
The B2B Sales & Marketing Exchange (#B2BSMX) is a multi-day educational and networking event hosted by Demand Gen Report that focuses on transformative methods to customer engagement and revenue growth for B2B organizations as they navigate today's reality. #B2BSMX will provide a platform for marketing, sales, and customer success leaders, with a strong emphasis on alignment and orchestration, and is an event for every member of the revenue team.