The Drum Network's Q & A: David Yorath of Guerillascope talks targeted TV advertising and enterprise culture in the UK
Guerillascope | September 14, 2016
Guerillascope was founded by myself, Ben Livingstone and our Irish chief, Oliver Durkin, in 2001. Personally, having previously worked for the likes of Carat and Leo Burnett on accounts such as Procter & Gamble, Diageo and Orange, I had become increasingly frustrated with the restrictive share deals and ‘Big Business’ exclusivity of the TV market.