The Importance of Social Media for B2B Marketers

Nowadays, you’d be hard-pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and entertainment.It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason for this growth is simple: sites like Facebook allow businesses to gain access to a vast pool of potential customers, for free! Marketers and branders are the professionals who can benefit the most from doing business on social media.While it’s apparent why B2C companies need social media, what about B2B? These businesses are not selling their products to average social media users. Why bother?