The Insider’s Guide to Why You Can’t Stick to Your Inbound Marketing Strategy

The mantra for the past few years is that content and inbound marketing is the only marketing there is. Any company that wants to stay relevant in the 21st century must execute a comprehensive inbound marketing strategy now. Then the sales team gets itchy because they need to close sales now. The CFO sees budget going to new marketing campaigns that don’t show any return yet, while tried and true advertising budgets got cut to support inbound campaigns. So now marketing is nervous because they know sales and finance are going to lay it all on the doorstep of the “typical, flaky marketing mumbo-jumbo.”This, my friends, is the inevitable inbound cluster that will develop if an inbound marketing strategy isn’t brought in with wide buy-in and the understanding that’s a long-term game, not short term quick fix. Here’s how it happens.