The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. [Bridge the Gap, 2018, Ytel] 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. Widen Connectivity Report, 2018
Only 42% of B2B buyers say it’s easy to find the next piece of relevant content, according to research from LookBookHQ (Now PathFactory). Perhaps this is why Demand Gen’s 2017 Content Preferences Report found that 58% of buyers recommend marketers package related content together
Yet only 14% marketers told LookBookHQ/PathFactory that they package together assets that have a logical progression The state of this lack of relevance in marketing content has 71% of marketers saying that less than half of their content is consumed. I could go on, but I think you get the point. It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers.