The Top Account-Based Marketing Platforms According to the FeaturedCustomers Spring 2020 Customer Success Report Rankings

FeaturedCustomers | April 07, 2020

Today FeaturedCustomers released the Spring 2020 Account-Based Marketing Platforms Customer Success Report to give prospects better insight on which Account-Based Marketing Platforms would work best for their business according to real customer references. The highest rated vendors according to the Spring 2020 Account-Based Marketing Platforms Customer Success Report are: Market Leaders – Demandbase, 6sense, Engagio, Lattice Engines, and Terminus were given the highest “Market Leader” award. Market Leaders are vendors with a substantial customer base & market share. Market Leaders have the highest ratio of customer reference content, content quality score, and social media presence relative to company size.

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ACCOUNT BASED DATA

IDG Communications Acquires Selling Simplified to Become One of the Largest Providers of B2B Tech Leads Globally

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its expanding suite of intent-based marketing technologies. Selling Simplified offers two distinct opportunities for product growth within IDG: The first is a global dataset of more than 160 million B2B records specific to tech industry purchase intent which can be added to IDG's existing proprietary audience, creating a large addressable database of in-market tech decision-makers and influencers. The second is a marketing technology platform that identifies and scores intent signals based on campaign engagement leveraging machine learning. The company's Demandcentr system continuously monitors behavioral context and builds an understanding of purchase intent behind each contact and account in the database. The combined data and marketing technology identifies the most valuable contacts for sales outreach or continued lead nurture. "Segmenting an audience by job title and role in the purchase decision is no longer sufficient at generating sales leads. Marketing campaigns simply perform better when you can also apply knowledge of the prospect's current stage in the path-to-purchase and actively engage them," said Kumaran Ramanathan, President of IDG Communications, Inc. "Selling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets." "We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified. "We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified. "IDG was a natural partner for our next stage of development on many fronts. We believe the union of the two companies makes us the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for our clients." Selling Simplified is the latest in a series of acquisitions IDG has made over the last 18 months that demonstrates the company's commitment to building best-in-class, proprietary technology market data and marketing solutions. The IDG Communications MarTech stack – built by and for marketers – includes an ABM platform, Triblio; a marketing data and intelligence solution, KickFire; and a B2B sales and marketing data intent platform, LeadSift. These are already integrated into IDG's dataset and iconic tech editorial-branded sites. This end-to-end proprietary platform and media ecosystem delivers the industry's highest quality leads at over 99.9% acceptance rate. Existing Selling Simplified customers include leading B2B brands and agencies, including Juniper Networks, Mediacom, Marketo, and Just Global. Selling Simplified operates globally, with 285 employees across 4 continents. For more information, please visit www.idg.com About IDG Communications, Inc. IDG Communications' vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good. IDG is a dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld® and Tech Hive® engage a quality audience with essential guidance on the evolving technology landscape. Our trusted brands, global 1st party data intelligence and MarTech platforms (KickFire, LeadSift and Triblio) identify and activate purchasing intent, powering our clients' success. We simplify complex campaigns that fulfill marketers' global ambitions seamlessly with consistency that delivers quality results. About Selling Simplified Selling Simplified Group, Inc. (SSG), aims to empower companies in their marketing and sales efforts through unprecedented customer insights and a real-time pulse on intent, via a comprehensive suite of data enrichment, marketing, and analytics tools—with a core mission of helping people make more meaningful B2B connections. All hosted under its demandcentr platform, their exclusive marketing technology stack provides innovative, intelligent, and compliant solutions to identifying, analyzing, and capturing B2B demand backed by enriched, intent-based data. Founded in 2012, SSG is headquartered in Denver, CO and services clients globally via ten fully-staffed regional offices in APAC, EMEA, and North America.

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ACCOUNT BASED DATA

Intentsify Achieves 3x Revenue Growth in 2021, Appoints Two Industry-Leading Executives

Intentsify | February 25, 2022

Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as well as the expansion of its executive team in preparation for continued scale in 2022. Intentsify began the year with strategic investments in proprietary Intent Activation™ technology, supporting B2B marketing and sales organizations through account-based strategies and digital marketing channels. In December 2021, Intentsify announced that BV Investment Partners (BV), a middle-market private equity firm focused on the tech space, had made a significant investment in Intentsify to help accelerate growth and product innovation. “We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “And our amazing team crushed them both by wide margins. The investment by BV and some big executive hires all but ensure continued success in 2022.” 2021 Growth Milestones 3x year-over-year revenue growth 74.6% increase in net-new customers 2x jump in employee headcount New Executive Hires Devon Wellbrock, SVP of Global Accounts, joins Intentsify with two decades of experience in account-based marketing and IT channel sales. Devon brings a unique blend of leadership, vision, and knowledge, having led large global sales, account management, and professional services teams. Her efforts will focus on enterprise B2B technology organizations, driving platform sales and expanding the business globally. Martin Carr, VP of Data Sales, has more than 20 years of experience with marketing industry leaders like Harte Hanks and Accenture, where he helped clients refine their go-to-market approach and execute on their sales and marketing strategies. Spearheading Intentsify’s data solutions team, Martin will collaborate with customers to help them understand the B2B buyer mindset at each stage of the customer lifecycle. About Intentsify Intentsify's Intent Activation™ software and solutions make intent data more actionable and impactful for B2B marketing and sales teams. Building on its proprietary intent data, Intentsify’s software layers multiple intent data feeds to identify accounts showing the strongest buy-cycle activities—as well as the issues they’re most concerned with—and then converts these insights into actions, helping customers efficiently scale pipeline velocity and revenue. For more information, please visit www.intentsify.io.

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ACCOUNT BASED ANALYTICS

SalesboxAI releases all New Demand Unit Centric ABM Platform

SalesboxAI | March 04, 2022

SalesboxAI, today announced the release of it's comprehensive Demand Unit centric platform for ABM marketers. The platform consists of three modules designed to accelerate sales with: SalesboxAI Discover – Identify Active Demand Units using AI Assistants that generate 1st Party Intent Signals and deployed within the SalesboxAI network. Each Active Demand Unit consists of 5-8 Buying Group Members from within each account. SalesboxAI Engage – Orchestrate hyper-personalized, many-to-many account centric conversations at scale across email, chat, web and social channels. All interactions are scored and aggregated at the Demand Unit level to help sales teams prioritize the Demand Units to engage with right now. SalesboxAI Advertise – Run CPL based ABM Ad campaigns to generate leads from within Buying Group Members at target accounts. The verified leads are delivered via API to your MAP/CRM system. "While the Demand Unit centric approach has been around for a few years, it was incredibly complex and resource intensive to implement. SalesboxAI makes it super easy to discover, engage and prioritize Demand Units like never before" says Alex Roy founder of SalesboxAI. "While the Demand Unit centric approach has been around for a few years, it was incredibly complex and resource intensive to implement. SalesboxAI makes it super easy to discover, engage and prioritize Demand Units like never before" says Alex Roy founder of SalesboxAI. SalesboxAI will be in Booth 317 at the B2BMX conference in Scottsdale, Arizona. About SalesboxAI SalesboxAI is a Conversational ABM platform that helps B2B marketing teams discover, engage, and advertise to the demand units that accelerate sales. Using AI-powered assistants, SalesboxAI discovers active, in-market demand units, engages in personalized account-centric experiences across email, chat, and social, and reaches more IT buying groups across its advertising network.

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ACCOUNT BASED EXECUTION

Cvent Announces Partnership With ID.me to Enhance Event Health and Safety

Cvent, ID.me | December 23, 2021

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has partnered with ID.me, the leading secure digital identity network, to bring seamless health, testing, and vaccine status verifications to hybrid and in-person events in the United States. Cvent Health Check, powered by ID.me, is a user-friendly solution that allows event planners to implement a secure method of verifying attendee health status in just a few simple steps. By combining ID.me vaccine, testing, and identity verification capabilities with Cvent’s robust event marketing and management platform, Cvent customers can include additional health and safety protocols at their events with easy-to-use, confidential health checks on event attendees’ own mobile devices. Built with planner flexibility and usability in mind, Cvent Health Check allows event hosts to set specific parameters around attendees’ proof-of-vaccination, testing status, and/or health screening in a privacy-compliant manner, giving individuals sole control over their personal medical information to determine when, how, and with whom it is shared. Once attendees’ health or vaccination statuses are verified, their credentials can be easily checked through a digital image displayed on a user’s mobile device at the event. The portable digital ID streamlines check-in and helps to ensure all attendees meet any requested health criteria to enter the event. Importantly, no user information is passed between ID.me and Cvent, allowing for individual privacy and control while also ensuring event planners and organizers are not storing, accessing, or distributing sensitive attendee health data. “As health and safety remain top priorities for event planners and attendees alike, reliable and secure solutions like health or vaccine verifications are critical,” said Patrick Smith, Chief Marketing Officer of Cvent. “We’re pleased to combine ID.me’s proven technology and strong commitment to user data privacy with our event marketing and management platform to enable a more customer- and safety-centered approach for in-person event experiences.” “Anyone considering attending an in-person meeting, conference, or event during the pandemic wants to know that they will be in a safe environment, and in many cases, that means health checks and vaccine verifications,” said Mark Lockwood, General Manager of Commercial Sector of ID.me. “Our partnership with Cvent is enabling meeting organizers and hosts to simplify health checks and vaccination verification processes while meeting the highest levels of security and data privacy. As the industry works to return to normal, we believe our partnership will bring greater confidence to attendees, encourage higher in-person attendance, and reduce the stress and burden on event hosts. We could not be more thrilled to partner with Cvent.” The ID.me secure digital identity network has been rigorously tested against the highest technical and policy controls and is trusted by 10 federal agencies and more than 500 brands to verify users’ identity and facilitate access. The ID.me Identity Gateway has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). As of December 2021, the ID.me network included more than 66 million individuals. About Cvent Cvent Holding Corp., (Nasdaq:CVT), is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the entire event management process and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. About ID.me ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has 66 million members with over 145,000 new subscribers joining daily, as well as partnerships with 29 states, 10 federal agencies, and over 500 name-brand retailers. The company provides identity proofing, authentication, and group affiliation verification for organizations across sectors. The company’s technology meets the federal standards for consumer authentication and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me’s Identity Gateway also has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). ID.me is the only provider with video chat and is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit ID.me or connect with us on Facebook, Twitter, or LinkedIn.

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Our world is becoming more dynamic and connected by the second. We are producing and consuming content at lightning speed, blasting an endlessly growing stream of data across the digital landscape. Every minute, we upload hundreds of hours of video, thousands of blog articles and millions of social media posts. Traditional marke

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