Core ABM

Thesis Accelerates Growth with Acquisition of Bonfire Marketing Assets

Acquisition of Bonfire Marketing Assets
Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digital capabilities.


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ABM Accounts

6sense Recognized as a Leader in 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms for the Third Consecutive Year

Business Wire | November 03, 2023

6sense, the leading platform for B2B organizations generating predictable revenue, announced today that it has been named a Leader in the 2023 Gartner Magic Quadrant for ABM Platforms report for the third consecutive time. 6sense is positioned highest for Ability to Execute and highest score for Completeness of Vision in the Leaders’ Quadrant. For the Account-Based Marketing Platforms report, 6sense received the highest score for all three Use Cases evaluated by Gartner, including New Account Acquisition, Account Retention, and Account Expansion. This recognition, we feel, validates what we hear from our customers every day: 6sense is integral to executing ABM in an ever-evolving B2B buying environment, said Latane Conant, CRO of 6sense. For more than a decade, we’ve obsessed over perfecting a revenue platform that delivers the highest-quality data and AI to sellers and marketers so they can confidently build pipeline and revenue. Being named a Leader for the third year in a row fuels our drive to keep raising the bar. 6sense leaders believe notable product launches this year contributed to the company’s ability to remain a Leader and strengthen its ability to deliver significant value for both marketing and sales teams, including 6sense Revenue AI for Sales and Conversational Email's AI Writer. The company's dedication to product innovation and customer-driven roadmaps solidifies its standing as the premier Revenue AI platform for go-to-market teams. “Over the past decade, 6sense has been at the forefront of the data and AI revolution, and we're proud to have played a pivotal role in helping our customers drive revenue growth with efficiency,” said Viral Bajaria, CTO and co-founder of 6sense. “Our unwavering commitment to uniting data and AI has empowered businesses to make smarter, data-driven decisions and achieve remarkable results. We look forward to continuing to lead the way in this space, delivering cutting-edge solutions that enable our customers to stay ahead of the curve and maximize their success.” “6sense has more than a decade of experience offering AI-backed solutions, including generative AI, to support our customer’s go-to-market success. Our AI solutions not only provide a multitude of possibilities for revenue strategy but also enhance long-term success for our customers,” stated Viral Bajaria, CTO and co-founder of 6sense. “We are committed to a clear and inspiring vision, focusing on driving efficient revenue growth that is customer-driven and achieved through our utilization of superior data and proven AI innovation.” Customer Satisfaction in the Market In addition to being named a Leader in this Magic Quadrant, 6sense also holds the highest overall rating (4.6 out of 5) based on 53 reviews as of April 30, 2023 and the most 5-star reviews –on Gartner Peer Insights Voice of the Customer for Account-Based Marketing Platforms. Highlights from customers who shared their experience of using the 6sense platform in the past year include: “Best martech AI tool to empower sales and marketing team for informed decision making.” – Sales and Business Development Strategy Manager in the healthcare and biotech industry “The alignment of marketing and sales priorities, processes, and accounts provides clarity into our total revenue funnel. We've identified new opportunities, accelerated existing opportunities, and learned more about the interests of existing relationships because of 6sense.” – CMO in the IT services industry “Choose 6sense and get ready for one of the best SaaS experiences you will ever have.” – VP of Global GTM Operations in the software industry. Gartner states in the report that “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and industry expansion.” In September 2023, 6sense was honored as a Gartner Peer Insights Customers' Choice in the Voice of the Customer for Account-Based Marketing Platforms. The recognized vendors meet or exceed both the market average Overall Experience and the market average User Interest and Adoption. Additionally, 6sense was named a leader in the Cloud Ratings Category Report for ABM Software Platforms based on over 4,000 customer ratings. These accolades highlight the exceptional value and satisfaction that B2B sales and marketing professionals find in the 6sense Revenue AI platform. About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anything, with 6sense.

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Buyer Intent Data

ZoomInfo Expands Global Business Coverage by 6x Since 2021, Offering Access to 104 Million Companies

Business Wire | October 17, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, announced that its global business-to-business (B2B) data now covers 321 million professional contacts at 104 million companies, giving customers vastly expanded access to business buyers around the world. In just the last two years, ZoomInfo has grown the number of global companies in its data platform by more than 6x, while tripling both the number of global contacts and the number of global mobile phone numbers available to its customers. In continental Europe, ZoomInfo has expanded its catalogue of mobile numbers by 13x whilst growing mobiles in the U.K. by 6x. Following recent, significant investments in its international data, ZoomInfo customers now have access to over 200 million business contacts markets outside North America – such as Europe, Asia, and Australia. This expanded coverage gives sales and marketing teams a competitive edge globally by broadening their reach and enabling more effective strategies when targeting international markets. “We leverage our large, proprietary contributory network and advanced capabilities to develop scale and quality of data that is unmatched in the industry,” ZoomInfo Vice President of Product Management Sneh Kakileti said. “With a focus on expanding our offerings in EMEA, we’ve invested significantly over the past two years into enhancing our global company and contact intelligence. GTM teams both in the U.S. and abroad can now close more deals with customers around the world.” ZoomInfo has also invested heavily in its data assets beyond its global contacts and company profiles, providing revenue organisations with access to more than: Worldwide: 174 million email addresses 94 million mobile numbers 70 million direct phone numbers Outside North America: 104 million email addresses 45 million mobile numbers 27 million direct phone numbers We’ve worked with ZoomInfo since 2021. As a global business we rely on data to drive multiple business functions, said Patrick Scully, managing director at Kintec Recruitment, located in Manchester, England. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development. I’ve used it to close significant new business deals within my region. I rate the product highly and have seen valuable improvements in their global data coverage. I look forward to continuing to drive growth through our partnership. ZoomInfo utilises artificial intelligence (AI) technology to guarantee greater accuracy in its contact and company profiles. In addition, a dedicated team of over 300 researchers actively collects and verifies data, validating each data point through a multi-step process. ZoomInfo is a leader in privacy, with a particular focus on supporting global enterprises and European businesses. ZoomInfo supports privacy compliance by giving revenue teams the ability to turn on suppression of Do Not Call lists for several countries — which can be used alongside their master suppression lists and ZoomInfo’s other privacy-focused features — enabling them to hide phone numbers and other contact info belonging to individuals who have unsubscribed from that company’s communications or who have registered with their country’s national Do Not Call registry. ZoomInfo applies rigorous methods to ensure data integrity and compliance with international regulations, such as the General Data Protection Regulation (GDPR) in the European Union, including sending email privacy notifications to all addressable data subjects, regardless of their geographic location, as well as by making it easy for individuals to exercise their data rights using ZoomInfo’s Privacy Center. For more information on the data available within ZoomInfo, along with the benefits it provides companies of all sizes worldwide, visit ZoomInfo’s data hub. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognised leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit

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Core ABM

Anteriad’s 177% Surge in SQLs Drives it to the Drum Awards Finals

Anteriad | November 07, 2023

Anteriad, the global B2B marketing solutions provider, proudly announced that its marketing team has been selected as a finalist for the prestigious Drum Award in the B2B: Brand and In-House Team of the Year category. The award recognizes outstanding achievements and impactful results in the B2B marketing landscape. Notable nominees include Salesforce Studio, Economist Impact, and MasterCard Creative Studio. The winner of this esteemed award will be revealed on November 29. Under the leadership of CMO Lynn Tornabene, Anteriad's marketing team has navigated through several acquisitions and a rebrand in 2022, ultimately devising a sophisticated marketing strategy that resonates with the company's B2B capabilities. Leveraging their own intent data and content syndication tools, the team crafted an effective Account-Based Marketing (ABM) strategy, delivering personalized content tailored to individual customer behavior across digital platforms. Additionally, they introduced advanced audience modeling and reporting methodologies. The team's efforts have resulted in a significant upsurge in various key performance indicators (KPIs), including a 40% increase in total leads generated, a 25% rise in engagement through nurture campaigns, and a notable 177% enhancement in Sales Qualified Leads. Notably, the team's agility and successful outcomes were recognized by Anteriad's CEO, Rob Sanchez, who expressed pride in their achievements and highlighted the team's adept use of the company's own products. Anteriad's robust marketing solutions, backed by its Marketing Cloud platform tracking over 500 billion buyer-related signals monthly, have empowered leading companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo to achieve exceptional ROI multiples. With a focus on providing high-fidelity B2B buyer data, multichannel execution services, tele-based conversion, and expert advisory, Anteriad remains committed to supporting B2B marketers globally. Anteriad's heavy reliance on digital platforms and personalized content in their marketing strategy may raise concerns about privacy and data security, potentially leading to issues regarding data breaches and unauthorized use of personal information. However, the company's recognition as a finalist for the Drum Award highlights their adept navigation through acquisitions and rebranding, resulting in a sophisticated marketing approach that effectively utilizes its own data and content tools. Its notable achievements, including significant increases in total leads, nurture campaign engagement, and Sales Qualified Leads, showcase their proficiency in implementing advanced audience modeling and reporting, ultimately empowering leading companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo to achieve exceptional ROI through the use of Anteriad's robust Marketing Cloud platform. About Anteriad Anteriad is a data-driven and tech-enabled B2B powerhouse, caters to the needs of growth-oriented marketing leaders worldwide. With a focus on precision and scale, the company offers a comprehensive suite of services including high-fidelity B2B buyer data, multi-channel campaign execution, tele-based conversion services, and expert advisory, all backed by its award-winning Anteriad Marketing Cloud platform. Notable clients like IBM, Microsoft, Forbes, SHRM, and Lenovo have leveraged Anteriad's capabilities, benefiting from its global reach and GDPR-compliant data solutions.

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Core ABM

Madison Logic Establishes a Competitive Edge with 15 Leader Badges

Madison Logic | September 15, 2023

Madison Logic, a prominent global digital Account-Based Marketing (ABM) platform provider, has announced achieving a remarkable milestone by securing a total of 48 badges in the G2 Fall 2023 Grid Reports. These badges acknowledge the company's outstanding performance, with recognition as a High Performer in 16 categories and as a Leader in 15 categories. Madison Logic excels in Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. These rankings are substantiated by positive customer reviews on G2, highlighting Madison Logic's expertise in intent data, its ability to deliver predictable ROI through data-driven, multi-channel ABM strategies, and its exceptional customer support. Tom O'Regan, CEO of Madison Logic, stated, We're honored to be recognized across so many categories in the G2 Fall 2023 Grids. [Source – Cision PR Web] O'Regan emphasizes that these customer reviews serve as validation for their ongoing endeavors to provide enterprise marketers with top-tier technology and industry-leading data, resulting in enhanced efficiency and value derived from their multi-channel ABM strategies. The commitment remains unwavering in delivering exceptional solutions aimed at boosting client engagement and expediting conversions throughout the sales cycle. The quarterly G2 Grids are determined by considering overall customer satisfaction and market presence within a specific product category. Madison Logic has garnered consistent praise from its customers, primarily due to its market-leading, data-driven approach that enables them to achieve faster conversions for their top accounts. Madison Logic's consistent achievement of Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirms marketers' high regard for ML Insights. ML Insights is an extensive dataset that equips global enterprise B2B organizations with a holistic view of companies with the highest likelihood of making purchases. This empowers marketers to identify accounts that are actively seeking solutions, prioritize the key individuals to engage within those organizations, determine the content that can expedite the sales cycle, and enhance the overall account experience with metrics that verify engagement and pipeline impact. Marketers who leverage ML Insights experience tangible benefits, including improved ROI, with 17% higher pipeline volume, 33% greater pipeline value, and a 28% acceleration in pipeline velocity. About Madison Logic The ML Platform, a multi-channel ABM activation and measurement platform with a global reach, offers enterprise organizations the capability to utilize a proprietary combined dataset. This dataset assists in identifying accounts with the highest purchase potential, accelerating the customer journey, and shortening sales cycles, positively impacting ROI. Madison Logic provides B2B marketers with the tools to increase the conversion of their top accounts by locating and engaging with key individuals who hold influence throughout the buyer's journey.

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