ABM ACCOUNTS

This Week's Marketing Intent Data Trend Will Astound You: Surge(R) by Bombora Shows Customers in the Center

Bombora | April 21, 2021

By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions.

Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-service choices and fewer human-to-human touch, marketers' ability to genuinely surprise and attract audiences is getting more difficult. Marketers, on the other hand, are attempting to address the issue: According to Bombora Company Surge, interest in the term "customer delight" has been trending upwards among brand marketers as of late March. If you're selling a toothbrush or a SaaS solution, the positive influence of delightful experiences will leave a positive impression on the audience – and therefore have a positive impact on sales.

Intent data also reveals that “social publishing” has risen in popularity among brands in recent weeks. Social publishing, defined as any new or emerging form of online content creation, considers a younger user audience as more millennials and Gen-Zers enter the scene wielding decision-making power. Businesses must respond rapidly to the fast pace of change to remain relevant with these audiences in the face of new technologies, evolving user preferences, and communication practices. This includes the social side, which allows audiences to respond and communicate with the brand, making social content a two-way street. This style of interaction will support all B2B and B2C companies by building a complete social experience for your brand, which can help improve trust and engagement and help you create a loyal, long-lasting customer base.

While we're on the subject of social, "social networking" was one of the most searched words by agencies this month. With the increasing role of social media in customers' lives and the fact that more conversations are taking place online than ever before, social media will help close the distance to the current customer experience. Social media, known for its agile approach, has repeatedly proved to be a powerful channel for advertisers to reach and convert customers. Any D2C businesses say that social media to be their entire business. Social media networks will play an increasingly important role in boosting sales, delivering customer support, and expanding brand awareness in the coming years.

Spotlight

Marketing, while critical to any organization, is a function that does not always command the respect it deserves. Too often dismissed as simply a cost center—especially by non-marketing executives— many perceive marketers as creatives that do little more than throw fancy parties, write clever copy, and experiment with pretty ads. The reason for this misconception is simple: too many marketers are unable to justify expenses, because they lack the visibility into the B2B buyers’ journey and the ability to interpret the efficacy of their own campaigns.


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ACCOUNT BASED DATA

Contently Named Leader in G2 Enterprise Content Creation Software for 8th Consecutive Time

Contently | October 31, 2022

Contently is honored to announce it has receive G2's designation as the Leader in Enterprise Content Creation Software for the 8th consecutive time. Every quarter, G2 releases its Best Software Products awards in various categories. The Fall 2022 results are in, and Contently is proud to announce that we were named Leader in several key categories, including content analytics, freelancer platforms, and more. "At Contently, we are always looking for ways to improve," says Ashley Allen, Head of Product. "G2's awards allow us to reflect on our strengths and areas for improvement. This input fuels our product roadmap, enabling us to continually improve our platform and provide the functionality our customers want." Contently also received accolades for the Easiest to Do Business With, Easiest Administration, Easiest Set Up for Enterprise, and more. "Our customers are so important to us," shares Bryn Caruso, Head of Customer Success. "We are excited to see our clients' satisfaction shine through in these reports." Contently ranked in high customer satisfaction in the following categories: Customizable Templated Workflows - 94% User, Role, and Access Management - 91% Internal Communication - 90% G2 reports that 99% of Contently users rated the platform 4 or 5 stars, and 91% said they would likely recommend Contently to an industry peer. "Our mission is to help marketers and creative professionals create high-performance content at scale," shares Brooke Gocklin, Editor-in-Chief. "Our mission is to help marketers and creative professionals create high-performance content at scale," shares Brooke Gocklin, Editor-in-Chief. "We are thrilled that our platform is the Leader for Enterprise Content Creation, and we look forward to helping our clients achieve greater impact through content marketing campaigns." To learn more about Contently and the G2 Fall 2022 awards, download the Fall G2 reports or visit www.contently.com. About Contently Contently's content marketing platform makes it easy to create high-performing content and measure its impact down to the dollar. Our powerful content marketing platform and world-class freelance network give brands everything they need to create stories that delight their audience, build deep relationships, and drive results. Contently is fully remote, headquartered in New York City, and proud to receive numerous honors, including G2's #1 Enterprise Content Creation Solution and Gartner Peer Insights Customer Choice. We've also been recognized by AdAge, Crain's, Fortune, and Inc. as a Best Place to Work.

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ACCOUNT BASED DATA

Umbraco Launches US Data Hosting Option; Makes Umbraco Cloud Faster for More US Customers

Umbraco | September 02, 2022

U.S. digital agencies and other organizations that are required to store data in-country can now use the flexible, user-friendly Umbraco Cloud to build their websites and other digital applications. Starting today, the content management system (CMS) provider will enable U.S. agencies and customers evaluating Umbraco Cloud as their development and hosting platform to choose a U.S. regional hosting option for improved performance and easier compliance with stringent data policies and privacy requirements. Until now, the Umbraco Cloud development and hosting service has been located exclusively in Europe, close to Umbraco headquarters in Odense, Denmark. This hosting option has been used by more than 1500 international solution partners implementing Umbraco projects, with more than 200 of those partners in the U.S. alone. “We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “Storing data in country is required by many U.S.-based customers due to potential performance and privacy concerns. Speed matters, and by giving everyone access to a U.S. hosting option, Umbraco Cloud is even faster for our U.S.-based customers. This not only improves service for the end customer but also accelerates development, meaning faster time to market and a better user experience.” Umbraco Cloud + US Region = Fast, Easy and Secure Umbraco Cloud is the one-stop shop for Umbraco development and hosting, the fastest, easiest and most efficient way to work with the most advanced open-source .NET CMS Core. Everything is installed, configured, and ready for development. Users simply click “Create Project” and in a few steps, Umbraco CMS is up and running. ProWorks, an Oregon-based digital agency and Umbraco Gold Partner since 2013, has been deploying new sites and migrating existing Umbraco sites to Umbraco Cloud for the last three years, with project data stored in the European centers. The agency expects to see increased performance with the U.S. data option – and an uptick in business from clients who require the option. “While we’ve been happy with the speed and latency of Umbraco Cloud, we’ve heard that the closer you are to the data being served, the faster your project and time to market will be,” said Jason Prothero, president and lead software developer and architect, ProWorks. “Hosting data in the U.S. opens the door for many clients who have been wanting to take advantage of the capabilities Umbraco Cloud offers but who also must store their data in the U.S. We’ve all been waiting for this upgrade.” State-of-the-Art Infrastructure: Hosted on Microsoft Azure, powered by Umbraco Cloud All Umbraco Cloud projects are hosted on Microsoft Azure, providing a proven and solid foundation, and the U.S. data center is located in Virginia. Umbraco Cloud offers a managed hosting infrastructure that actively monitors the service at all times (24/7), so agencies and customers can be confident that hosting is taken care of and focus on developing their projects on Umbraco CMS. In addition, with new features such as automatic patch upgrades, one-click updates of new features, and simplified team and user management, Umbraco Cloud makes creating, building, hosting and maintaining Umbraco projects easier than ever. Umbraco US Summit Registration is open for the Umbraco US Summit. The one-day hybrid event on September 29 focuses on building growth and return-on-investment through creating exceptional digital experiences. About Umbraco Umbraco was founded in 2003 with the vision of simplifying complexity. The Danish company offers a flexible, user-friendly content management system at the core of its composable digital experience platform (DXP). A leader in open-source tools and server applications, the company’s success lies in the open-source model, a unique community of more than 220,000 developers and users, and a well-established partner network of digital agencies. Umbraco has 100+ employees and is headquartered in Odense, Denmark, with a branch office in Charlotte, North Carolina. For more information, visit www.umbraco.com.

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ACCOUNT BASED DATA

Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage

Emplifi | September 29, 2022

Emplifi, the leading customer experience platform, today announced the speaker lineup for this year’s Emplifi Summit virtual event, which is taking place on October 5, 2022, with online sessions starting at 9:00 a.m. EST. Speakers include a wide array of marketing experts and CX thought leaders from the world’s most recognizable brands, including the NFL, Virgin Media, and TikTok. Emplifi CEO Mark Zablan will kick off the event with an opening keynote on how the customer journey of the future is taking shape now – and what brands can do to prepare. "Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences." said Zarnaz Arlia, Emplifi CMO. "Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences. The good news for marketers is that we have the technology and resources to deliver remarkable experiences. The challenge is using the technology to our advantage without allowing it to hamper the customer-brand relationship," said Zarnaz Arlia, Emplifi CMO. "We’ve designed this year’s summit to address this very challenge and have recruited some of the best minds in the business to share how they are building unforgettable customer experiences across their marketing channels." Emplifi Summit 2022 speakers include: Timothy Armoo, Founder of the marketing agency Fanbytes: Timothy’s session will cover the new world of social media, looking at all the ways GenZ interacts online and offering insights on how to build successful marketing strategies for emerging channels. Rachael Courtney, Senior Social Marketing Lead for Virgin Media: Rachael will join Emplifi CXO Shellie Vornhagen in a conversation covering Virgin Media’s CX efforts and how the brand is maximizing the value of its customer interactions. Britt Deise, Manager of Club Social Marketing for the NFL: Britt will share how the NFL drives social growth and engagement across all 32 clubs Jyri Kidwell, Head of Creative and Creator Partnerships at TikTok: Will discuss how to get started on TikTok, outlining best practices and tips for content creators who are looking to unleash the power of video. Katy Leeson, CEO of Relentless Media: Katy will join Emplifi CMO Zarnaz Arlia for a heartfelt conversation on the realities of burnout, imposter syndrome, and how company actions and culture inform the brand purpose… and brand perceptions. Fred Reichheld, Bain Fellow and bestselling author: Credited as a customer loyalty guru, Fred will share insights from his most recent business book “Winning on Purpose,” offering a deep-dive into the power of customer love and why leaders must avoid mistaking profits for purpose as their companies grow. Emplifi Summit is a virtual event tailored for brand marketers looking to create unforgettable customer experiences. To find out more about the Emplifi Summit and register to attend, visit the event website: Emplifi Summit 2022. About Emplifi Emplifi is the leading unified CX platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

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BUYER INTENT DATA

Bombora’s Intent Data Helps Inbox Insight Get Content to a Customer’s Hungriest Buyers

Inbox Insight, Bombora | October 14, 2022

Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — wanted to raise brand awareness across its target account list of more than 15,000 organizations. The customer, having created multiple pieces of marketing collateral, wanted to narrow that list down in order to distribute that content to the accounts likeliest to convert. “Using Bombora’s Planning and Measurement Suite, we were able to show our customer that during the previous year, 47.9% of the companies on its prospect list had shown interest in the topics our customer serves,” said Inbox Insight Head of Campaign Strategy Dan Smith. “We also demonstrated that most of this interest was coming from companies with more than 5,000 employees — a great thing to know.” Armed with these details, Inbox Insight outperformed its customer’s expectations, bringing in 859 Marketing Qualified Leads, or MQLs — contacts that requested at least two pieces of content — within just two months. Moreover, Inbox Insight helped its customer motivate a 32% boost in relevant research spikes, and saw interest in its customer’s service areas go up by 34.9% while the campaign was running. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Using intent data to determine exactly where to send that marketing collateral displays a new use of this powerful tool. We look forward to helping other companies achieve similar results, and to finding new ways to use intent data to improve business results.” About Inbox Insight Inbox Insight are B2B demand-generation specialists offering many digital marketing campaigns to engage our audience of 4.1m active business professionals. Helping brands across the globe drive demand among HR, IT, Marketing, Finance and Business Management communities, we help you generate the right response for your B2B campaign objectives. Learn more at https://www.inboxinsight.com/ . About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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Spotlight

Marketing, while critical to any organization, is a function that does not always command the respect it deserves. Too often dismissed as simply a cost center—especially by non-marketing executives— many perceive marketers as creatives that do little more than throw fancy parties, write clever copy, and experiment with pretty ads. The reason for this misconception is simple: too many marketers are unable to justify expenses, because they lack the visibility into the B2B buyers’ journey and the ability to interpret the efficacy of their own campaigns.

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