TIPS ON MARKETING YOUR BUSINESS SUCCESSFULLY AT A TRADE SHOW

For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’re usually very relaxed and friendly. In fact, the only point of connection between trade shows and exams is that a bit of preparation can go a long way. From a business perspective, you’ll want to check how many people will be expected at a trade show and what types of roles are likely to be represented. Quite bluntly, you need to know this to make an informed decision on whether or not it’s worth you going there in the first place. Assuming it is, you then need to find out as much as you can about the practicalities of the space in general and your allocated area in particular. For example, will the venue provide a table or do you have to bring one? What is the floor area of your space and can you put up vertical displays? Will you have access to electrical outlets and WiFi (and if you do is it included in your fee or charged separately)?