Top Tools for B2B Marketers

Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, or improving efficiency for B2B marketers. (Stay tuned at the end for links to other articles discussing marketing tools.) At the heart of a strong B2B marketing plan is data. Data regarding what works, doesn’t work, can be improved, provides value, or brings in revenue.