ACCOUNT MANAGEMENT

Transmission win B2B Large Agency of the Year at the B2 ANA Awards

Transmission | September 02, 2021 | Read time : 01:24 min

Transmission win B2B Large Agency of the Year at the B2 ANA Awards
Very recently I wrote a piece that talked about embracing growth and change (whilst ripping off the late great David Bowie).

In it, I talked about how much has changed since opening our first US office two and a half years ago, not to mention since I was employee no.4 at Transmission (then Pulse) back in London.

Now, just a few months later, Transmission has won a B2 ANA Awards for Large Agency of the Year.

For those of you who read my last piece, I am sure it comes as no surprise that the concept of Transmission as a large agency isn’t something we really identify with, so to be recognized alongside some of the agency heavyweights in a globally revered awards category is just incredible.

For those of you who didn’t read my last piece, let me give you some context – Transmission is full of bright, passionate marketers who joined the world’s fastest-growing B2B agency in a fast-paced, start-up environment. That passion, dedication, and hands-on culture is one that has remained, and as such the start-up atmosphere is still in the air. This win has truly shown us just how far we’ve come, not just in our eyes, but in the eyes of our industry peers, and given us pause to take stock that we’re no longer the start-up agency we were a few short years ago.

The incredible growth and success Transmission has seen over the past few years, in the US and all over the globe, could not have been possible without our clients, partners and of course the brilliant minds of our Transmissioners. Thank you to everyone who has been involved in this journey so far and we look forward to taking you along for the ride as we continue to grow.

In the words of a much smarter man than I said (and to continue the theme) ‘I don't know where I'm going from here, but I promise it won't be boring – David Bowie.

Spotlight

Marketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there’s a good return on marketing investment…all while faced with tight budgetary and resource constraints. More significantly, even though demand generation is primarily a marketing function, it is closely tied to sales. Hence there’s a need for marketing-sales alignment in order to provide a holistic view of the customer/prospect. These requirements are not easy to meet and most marketers find themselves struggling to come up with successful demand generation campaigns and also to quantify their success.


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Spotlight

Marketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there’s a good return on marketing investment…all while faced with tight budgetary and resource constraints. More significantly, even though demand generation is primarily a marketing function, it is closely tied to sales. Hence there’s a need for marketing-sales alignment in order to provide a holistic view of the customer/prospect. These requirements are not easy to meet and most marketers find themselves struggling to come up with successful demand generation campaigns and also to quantify their success.

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