Triblio Introduces Orchestration Canvas, a Visual ABM Campaign Builder

Triblio Orchestration Canvas, the first visual ABM campaign builder, is now available from Triblio, an IDG Communications, Inc. company and the world leader in account-based marketing (ABM). This latest feature provides a user experience that lets marketers manage multi-channel and multi-stage promotions from a simple 'drag and drop visual interface. When it comes to setting up and measuring the effects of the next ABM campaign, the Orchestration Canvas makes it easy.

The Orchestration Canvas is a powerful new addition to Triblio's Orchestrator module that allows marketers to create AI-triggered, multi-step, multi-channel strategies that nurture buyers during the entire purchase journey. Marketers will use the Orchestration Canvas to monitor the sequence and length of cross-channel marketing campaign techniques. The canvas's visual dimension makes it simple to adapt and refine campaign elements.

Triblio founders Andre Yee and Mike Ball had considerable experience designing groundbreaking and innovative marketing products at Eloqua, including the Eloqua Campaign Canvas.

"We can provide marketers with the ability to conduct dynamic, intent-driven, coordinated ABM campaigns using a clear visual interface using the Triblio Orchestration Canvas. Orchestration Canvas takes the buyer experience a step forward through unifying it through sales and marketing channels "Andre Yee, Triblio's founder, said

"When it comes to orchestrating cross-channel projects, Orchestration Canvas makes basic things simple and complicated tasks possible," says Triblio CTO Mike Ball.

About Triblio, an IDG Communications, Inc. Company
At any point of the buying journey, Triblio's Account-Based Marketing (ABM) platform orchestrates marketing and sales strategies. Triblio orchestrates campaigns through multiple channels using a single interface that incorporates account-based advertising, online personalization, and sales activation functionality. These campaign platforms and analytics are powered by a proprietary AI-powered purchase intent engine that evaluates account interest during the purchasing process. Customers such as Cision, Insperity, and Nasdaq use Triblio to run ABM campaigns to increase awareness, engagement, and pipeline in their target accounts.