True Influence Launches InsightBASE for Marketo

True Influence™, a fact-based account marketing company specializing in B2B lead generation and prospect insight, today announced that its flagship InsightBASE™ platform is now available as a native Marketo, Inc. application within its LaunchPoint® partner ecosystem. InsightBASE is an Account-Based Marketing platform that monitors the activity of millions of companies across the web and connects their interests to prospects. Marketo users can now automatically inject into their campaigns qualified prospects who have just begun the buying process.  This delivers an entirely new capability to Marketo users – automated triggering of email campaigns based on Intent Signal™ and Contact Data, powered by True Influence’s proprietary Relevance EngineTM technology. “InsightBASE is able to intelligently link intent signaling data to interested companies and contacts,” said Brian Giese, CEO of True Influence. “Building InsightBASE as a native Marketo application has been a top priority for us from day one and we appreciate that the Marketo team fast-tracked InsightBASE to launch at the 2016 Marketo Marketing Nation Summit.”By providing full contact data (including email and phone number) for relevant contacts within these accounts, InsightBASE provides Marketo users the reassurance that whenever a target account begins to be interested in their product, the appropriate individuals within these companies will automatically receive precisely the email campaign set up for them.”We are delighted to have InsightBASE join the Marketo LaunchPoint partner ecosystem,” said Lou Pelosi, Senior Director of LaunchPoint. “We are excited to deliver this new capability into the hands of our customers to help them further grow, innovate, and deliver results.”