ACCOUNT BASED EXECUTION

TrustRadius Announces Demandbase One Integration

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.

Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating product pricing, alternatives, feature scorecards, FAQs, and customer reviews. The time spent on these content-rich pages provides vendors with high-fidelity intent signals about which of their products or competitors' products in-market buyers are engaging with. When TrustRadius' downstream intent data is integrated with Demandbase One's AI and machine-learning capabilities, users are able to segment, target, and direct sales efforts to the accounts that will most likely convert to pipeline and ultimately become valuable customers.

"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius.

"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius. "This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy."

IT infrastructure-monitoring software company LogicMonitor successfully leveraged TrustRadius downstream buyer intent data to engage new in-market accounts in their Demandbase One ABM platform and boosted their ABM account engagement by 81%.

"The TrustRadius intent audience shows a higher engagement rate than any other ABM segment—accelerating accounts through the buying journey," said Zachary Perl, Growth Marketing Team Lead at LogicMonitor. "TrustRadius intent data and user reviews proved essential for our ABM efforts. It's time to take it to the next level and scale our impact."

"Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us," remarked Jackie Palmer, Vice President of Product Marketing at Demandbase. "Demandbase Smarter GTM™ is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn't get much more ripe or relevant than being in-market."

Available today, the TrustRadius and Demandbase One integration is simple to set up and use within a matter of hours. All Demandbase customers can get a complimentary sample of TrustRadius intent signals from buyers comparing their products to competitor's products. Get in touch with the TrustRadius team to set up a demo today.

About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the crippling data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting account intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels—through advertising, account-based experience, and sales motions.

About TrustRadius
TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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Today’s successful Chief Revenue Officers (CROs) know that to hit the numbers, you have to think beyond the numbers. Learn how to create a true competitive advantage in the e-book Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide. You’ll discover how to: Unify data across business functions and use intellige


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ACCOUNT BASED DATA

Forsta accelerates innovation and scales capabilities to advance the market research industry

Forsta | November 29, 2022

Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment into accelerated innovation and the development of new capabilities across its Human Experience (HX) Platform, which serves market research agencies (MRAs), enterprise market research teams, and CX and EX professionals. Built on 30 years of market research and technology expertise, Forsta’s HX Platform brings together quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and tactical and strategic action management in one unified solution. These combined capabilities enable market research and experience professionals to gather, analyze, visualize and act upon human insights. “In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector."- Kyle Ferguson CEO, Forsta. “In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector. With the infusion of new resources, we have seized this opportunity to enhance and expand our solutions into new areas, empowering market research professionals to get closer to the full human experiences of their audiences. Forsta has a 30-year heritage of pioneering market research technology, and we intend to continue to innovate at rapid pace on a global scale to support the growth of our market research partners.” -Kyle Ferguson CEO, Forsta Since May 2022, Forsta has rolled out new and improved capabilities via product updates and strategic acquisitions, including: SmartHub: An advanced, centralized data management system, SmartHub combines and transforms data from a variety of touchpoints, channels and third-party integrations, enabling analysis of data in a single intelligent hub. Continuous and automated mapping enables Forsta customers to visualize synchronized real-time data, and to build out tailored reports and dashboards. InterVu: Purpose-built for the needs of market researchers, InterVu enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience. The newly redesigned InterVu includes integration of Adobe Connect 12, 1080p, real-time polls, video, document and screen sharing, and retains legacy benefits such as built-in security and privacy protections. Digital Diaries Mobile App: A mobile ethnography app supporting more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia, the Digital Diaries mobile app encourages more comprehensive qualitative feedback from consumers and research participants, shared in real-time and delivered at their convenience. HX Partner Program: This new program enables market research agencies to offer their clients fully white-labelled and integrated customer experience (CX) programs hosted on Forsta’s HX Platform. M&A Activity: The strategic acquisitions and integrations of Rio SEO and HelloIgnite are driving key capability expansions to Forsta market research customers. Rio SEO provides a greatly enhanced overlay of consumer behavioral data and analytics down to the local level. HelloIgnite gives market researchers a unique approach to interactive insight crowdsourcing. “The combination of our amplified quantitative and qualitative solutions with key data overlay – all within the HX Platform – is equipping our customers to execute unparalleled market research. The result of this is deeper, more holistic understanding that drives better business outcomes for market research agencies and enterprise research teams.” - Tobi Andersson,Managing Director of Market Research, Forsta Forsta supports the insights technology needs of more than 3,000 businesses, including 1,000 market research agencies, in more than 100 countries. It was recently the only dedicated insights technology vendor to be named a finalist for the prestigious Quirk’s 2022 Marketing Research Supplier of the Year Award. For more information on Forsta solutions for market research professionals, please click below. About Forsta Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.

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ACCOUNT BASED ANALYTICS

Falkon Rounds Out Leadership Team with New Heads of Marketing and Sales

Falkon | December 05, 2022

Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth. Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently from San Francisco-based Outlier AI, where she was head of product marketing for the augmented analytics provider. Prior to this position, the Seattle-based, award-winning executive held leadership roles at Skytap, Base2, and Bsquare. Yost is known within the industry for her expertise in marketing data solutions - from edge to cloud-based data storage, to data analytics. Jay is joining Falkon with more than a decade in sales leadership experience, most recently from Oncue, where he served as the Vice President of Revenue. There, Jay grew the company’s revenue 228% in eight months while simultaneously decreasing churn over 62%. The West Palm Beach executive also is a strategic advisor and active investor in several high-growth startups, as well as an active SaaS investor. Other positions of note include VP of Sales roles at both Reprise and SwagUp. “We’re looking for leaders that understand the crucial problems we’re solving for revenue teams by bringing sales, marketing, and product data together and making it actionable,” said Falkon co-founder and CEO, Mona Akmal. “We’re looking for leaders that understand the crucial problems we’re solving for revenue teams by bringing sales, marketing, and product data together and making it actionable,” said Falkon co-founder and CEO, Mona Akmal. “Both Shannon and Adam have deep expertise in creating repeated sales success, and we know their prior experience is a great fit for Falkon’s future growth.” The addition of Yost and Jay to the team caps off a year of growth for Falkon, which just recently announced $16M in financing led by OMERS Ventures and appointed Rick Negrin as COO. “The synchronicity of sales and marketing is imperative to the success of an organization,” said Yost. “Falkon delivers separate and combined real-time views into performance, contribution to pipeline, and to the individual customer journey to empower teams with a holistic and comprehensive go-to-market view. I’m excited to spread the word about Falkon and help other enterprises leverage their revenue data effectively.” “The sales function is one that lives and dies by the numbers,” added Jay. “And when your data is inaccurate, or you just don’t have any - you’re really just playing a high-stakes guessing game. I love that Falkon takes the guesswork out of determining what is working for your sales org and allows you to double-down on the impactful actions. I’m looking forward to helping propel the company through its next phase of growth.” To learn more about Falkon, please visit: https://www.falkon.ai/ About Falkon: Falkon is the go-to-market intelligence platform that helps teams win more deals through actionable insights and automation that drive operational excellence across sales, customer success, and marketing teams. Used by companies including Icertis, Hiya, SeekOut, Remitly and Zendesk, Falkon was founded in 2020 by Mona Akmal, Aakash Kambuj, and Josh Zana, Seattle-based veteran leaders of high-growth engineering and product teams. For more information, visit falkon.ai.

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CORE ABM, ABM ACCOUNTS

Salesloft Extends Category Leadership, Expands Enterprise-Grade Capabilities

Salesloft | December 08, 2022

Salesloft, provider of the leading Sales Engagement platform, today announced the launch of several enterprise-grade features to ensure modern enterprises have the flexibility, control, and governance to adopt the critical sales technology needed to win more deals. Salesloft has seen significant momentum in 2022 thanks to growing demand from revenue teams for a simplified, consolidated tech stack with intuitive and integrated workflows that help sellers produce more revenue. Today’s launch of several enterprise-grade capabilities further empowers organizations to get the most out of their time, their team, and their tech by using Salesloft. The latest features include: Account-based team selling: When multiple team members across an organization work on a single account, seamless collaboration is critical. With the ability to create multiple account owners, organizations can ensure a single, shared view of each account to deliver a better selling experience for their revenue team. Increased access controls: Customers with complex business requirements now have full control over the data their users have access to. With enterprise-scale data governance embedded into the platform across Cadence, Conversations, and Deals, businesses can protect sensitive revenue opportunity data, call recordings, and customer records to ensure security, compliance, and privacy standards are met. Salesloft is the first provider in the space to provide access controls across all of these solutions. Robust Mobile App functionality: As the hybrid workforce evolves and more sellers return to the road, the Salesloft Mobile App upgrades now allow field sellers to execute sales activities on the go. This means field reps can engage with prospects in the moment to ensure no time-sensitive communication slips through the cracks. Salesloft’s mobile app offers the most comprehensive capabilities in Sales Engagement. “Sales teams have adopted technology quickly, often at the expense of critical governance capabilities. This exposes companies to policy or compliance violations.” said Ellie Fields, CPO etc. “We believe it is Salesloft’s job to provide sales teams with technology they need to sell, and to make sure that technology is governed. Especially in tight markets, our customers want to spend time selling, not managing disparate systems.” “Sales teams have adopted technology quickly, often at the expense of critical governance capabilities. This exposes companies to policy or compliance violations.” said Ellie Fields, CPO etc. These enterprise platform enhancements come on the heels of notable momentum for Salesloft. Earlier this year, Salesloft announced two major product innovations. In April, the company announced Forecast by Salesloft, a native and fully integrated capability that helps organizations forecast with more accuracy and take action to close deals all from the same platform. Shortly after, Salesloft launched Salesloft Coaching, a first-of-its-kind coaching innovation for sales managers. Salesloft Coaching helps sales managers effectively coach their team by aggregating all the critical information they need about rep performance, including the ability to drill down to each conversation or email, right at their fingertips. The company was also recently recognized as a Leader in the Forrester Wave™: Sales Engagement Platforms, Q3 2022, just one week after G2 named Salesloft as the #1 Enterprise Sales Engagement provider for ten quarters. The company also released the results of The Total Economic Impact™ of Salelsoft, a commissioned 2022 study conducted by Forrester Consulting on behalf of Salesloft. The study revealed enterprises that use Salesloft can expect $12 million in increased profits and cost savings over three years. Furthermore, in June 2022, Salesloft expanded into Asia Pacific to meet the growing demand for sales engagement in the region. To learn more about Salesloft’s latest platform enhancements, join Salesloft product experts on December 6 at 11 a.m. ET for the Product Update Webinar: Save Your Sales in a Down Economy or visit salesloft.com/new-features. About Salesloft Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. For more information visit salesloft.com.

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CORE ABM, ACCOUNT BASED DATA

Groupe Pierre & Vacances Center Parcs Chooses Medallia For Customer Experience

Medallia | December 20, 2022

Medallia, Inc., the global leader in customer and employee experience, today announced that Groupe Pierre & Vacances Center Parcs has selected Medallia as its experience platform of choice. “We look forward to starting this new partnership with Medallia, a new step in our strategy to increase customer satisfaction,” said Laurène Beurdeley, CCO Center Parcs and David Sandier, CCO Pierre & Vacances. “We are convinced that a stronger attention to customer voice is key to continuously improving the experiences we deliver to our guests.” “We look forward to starting this new partnership with Medallia, a new step in our strategy to increase customer satisfaction,” said Laurène Beurdeley, CCO Center Parcs and David Sandier, CCO Pierre & Vacances. “We are thrilled to work more closely with Groupe Pierre & Vacances Center Parcs and help them deliver world-class experiences,” said Agnieszka May Sadowska, SVP of Europe at Medallia. “With customers and employees engaging in new ways, leading organizations recognize that experience has become a critical foundation for business success. To stay ahead of changing market conditions and rising expectations, brands must understand their customers and employees across every touchpoint and act quickly to deliver exceptional experiences.” From on-site operations, digital, the contact center, human resources, sales & marketing, product development to market research, Medallia’s award-winning platform can meet the unique needs of every department, while also bringing them all together to drive transformational change through customer and employee experience. Medallia is a trusted partner to thousands of the biggest organizations around the world, helping them increase loyalty, trust, operational efficiency, and revenue. About Groupe Pierre & Vacances Center Parcs The Group develops innovative leisure and holiday concepts in respect of the environment in order to offer its clients the most attractive seaside, mountain, countryside and city-centre destinations. Created in 1967, the Pierre & Vacances-Center Parcs Group is the European leader in local tourism. Today, with its complementary tourism brands – Pierre & Vacances, Center Parcs, maeva and Aparthotels Adagio – the Group operates a tourism network of more than 43,500 homes and apartments located in 284 sites in Europe. In 2020/2021, the Group generated turnover of €1,769 million. About Medallia Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

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Spotlight

Today’s successful Chief Revenue Officers (CROs) know that to hit the numbers, you have to think beyond the numbers. Learn how to create a true competitive advantage in the e-book Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide. You’ll discover how to: Unify data across business functions and use intellige

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