Account Based Data

TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius | March 21, 2022

LinkedIn Matched Audiences Integration
On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat.

"Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Those downstream signals reveal buyers that are looking at your product, your competitors, pricing, product alternatives, features scorecards, FAQs, and, of course, customer reviews."

"When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%," said Erin Christopher, director of Demand Generation, Totango.

Thanks to this integration, B2B tech marketers can access downstream intent data from TrustRadius within LinkedIn Campaign Manager so that they can target and convert in-market buyers even in the late stages of the buying cycle. It proves TrustRadius’ efforts to help software providers adapt to how the buying landscape is evolving.

With the help of this integration allows marketers to target LinkedIn ads to in-market accounts with personalized content and social proof like customer quotes they get from reviews on TrustRadius.  As many as 50 companies are already using this integration to scale their ABM efforts, improve their click-through rates by as much as 35% and to lower their CPL by 20%.

The integration is available for LinkedIn Match Audiences. It is simple to set up and can be used within minutes.

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Having a single platform for payments and payouts has had a significant impact on Freightos’ business by providing integrated products and innovative technology. PayPal’s high-touch customer service team provides a consultative approach across the life cycle of Freightos’ payments portfolio. Just as Freightos helps their custome


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Core ABM

Madison Logic named One of the Fortune’s Best Workplace in 2023

Madison Logic | September 14, 2023

On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust cultures. This is the first time Madison Logic has been included on this prestigious list, highlighting the company's commitment to nurturing positive employee experiences that encourage exceptional work on behalf of customers. The Best Workplaces in Advertising & Marketing list is compiled on an analysis of responses to surveys from more than 10,000 employees at Great Place To Work Certified advertising and marketing companies. In this survey, 91% of Madison Logic employees rated their workplace as excellent, in comparison with 57% of employees at a typical U.S.-based organization. Madison Logic's bottom-up, employee-focused culture has contributed to the company's accelerated growth. Leading B2B marketers of today rely on Madison Logic and its team to boost engagement and accelerate conversion throughout the sales cycle. With the ML Platform, the company's cutting-edge global multi-channel ABM media activation and measurement solution, enterprise organizations utilize proprietary data to quickly identify and prioritize their target accounts, activate personalized campaign strategies, and obtain complete visibility into program performance via comprehensive measurement and reporting. The company's approach to success is supported by its positive customer satisfaction scores, high revenue retention, and sustained industry leadership recognition. Chief People Officer at Madison Logic, Teresa Czubak, said, This is a special achievement for our team as we continue to work hard to cultivate an environment of open dialogue, mutual trust, and respect. [Cision PR Web] Czubak mentioned that the award held particular significance as it was based on employee feedback and active participation. She emphasized that their approach of empowering employees to reach their full potential had fostered a supportive environment that encouraged collaboration and career growth across all organizational levels and departments. Apart from being listed on Fortune's Best Workplaces in Advertising & Marketing, Madison Logic also received the 2023 Best Places to Work award from the Business Intelligence Group. It was acknowledged as one of the 2023 Top Workplace USA organizations and secured a place on the 2023 Inc. 5000 List of the fast-growing privately-owned organizations in the US. Michael C. Bush, Chief Executive Officer of Great Place To Work, stated, Congratulations to the Best Workplaces in Advertising & Marketing. These companies know that it is not the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience. [Cision PR Web] About Madison Logic The ML Platform is a global multi-channel ABM activation and measurement platform that enables enterprise organizations to utilize a proprietary combined data set to discover the most likely purchase accounts, enhance the customer journey, and minimize sales cycles to positively influence ROI. Madison Logic enables B2B marketers to convert their top accounts more quickly by identifying and engaging the most influential people throughout the buyer's journey.

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Account Based Analytics

Momentum ITSMA Unveil Finalists for Marketing Excellence Awards 2023

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs). The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses. The finalists for the 2023 Marketing Excellence Awards are: Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC. Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence. Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro. Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce. Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra. Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks. Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow. Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl. A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023. Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business. Dave Munn, Partner at Momentum ITSMA said, For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape. [Source – Cision PR Newswire] About Momentum ITSMA Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.

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Core ABM

StackAdapt Partners with Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in EMEA and Canada

Business Wire | October 04, 2023

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ABM Accounts

Intuit Mailchimp Announces New Global Brand and Product Campaign

Intuit Mailchimp | September 11, 2023

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Spotlight

Having a single platform for payments and payouts has had a significant impact on Freightos’ business by providing integrated products and innovative technology. PayPal’s high-touch customer service team provides a consultative approach across the life cycle of Freightos’ payments portfolio. Just as Freightos helps their custome

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