Core ABM
Madison Logic | September 14, 2023
On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust cultures. This is the first time Madison Logic has been included on this prestigious list, highlighting the company's commitment to nurturing positive employee experiences that encourage exceptional work on behalf of customers.
The Best Workplaces in Advertising & Marketing list is compiled on an analysis of responses to surveys from more than 10,000 employees at Great Place To Work Certified advertising and marketing companies. In this survey, 91% of Madison Logic employees rated their workplace as excellent, in comparison with 57% of employees at a typical U.S.-based organization.
Madison Logic's bottom-up, employee-focused culture has contributed to the company's accelerated growth. Leading B2B marketers of today rely on Madison Logic and its team to boost engagement and accelerate conversion throughout the sales cycle.
With the ML Platform, the company's cutting-edge global multi-channel ABM media activation and measurement solution, enterprise organizations utilize proprietary data to quickly identify and prioritize their target accounts, activate personalized campaign strategies, and obtain complete visibility into program performance via comprehensive measurement and reporting. The company's approach to success is supported by its positive customer satisfaction scores, high revenue retention, and sustained industry leadership recognition.
Chief People Officer at Madison Logic, Teresa Czubak, said,
This is a special achievement for our team as we continue to work hard to cultivate an environment of open dialogue, mutual trust, and respect.
[Cision PR Web]
Czubak mentioned that the award held particular significance as it was based on employee feedback and active participation. She emphasized that their approach of empowering employees to reach their full potential had fostered a supportive environment that encouraged collaboration and career growth across all organizational levels and departments.
Apart from being listed on Fortune's Best Workplaces in Advertising & Marketing, Madison Logic also received the 2023 Best Places to Work award from the Business Intelligence Group. It was acknowledged as one of the 2023 Top Workplace USA organizations and secured a place on the 2023 Inc. 5000 List of the fast-growing privately-owned organizations in the US.
Michael C. Bush, Chief Executive Officer of Great Place To Work, stated,
Congratulations to the Best Workplaces in Advertising & Marketing. These companies know that it is not the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience.
[Cision PR Web]
About Madison Logic
The ML Platform is a global multi-channel ABM activation and measurement platform that enables enterprise organizations to utilize a proprietary combined data set to discover the most likely purchase accounts, enhance the customer journey, and minimize sales cycles to positively influence ROI. Madison Logic enables B2B marketers to convert their top accounts more quickly by identifying and engaging the most influential people throughout the buyer's journey.
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Account Based Analytics
Momentum ITSMA | September 07, 2023
As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives.
Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs).
The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses.
The finalists for the 2023 Marketing Excellence Awards are:
Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC.
Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence.
Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro.
Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce.
Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra.
Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks.
Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow.
Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl.
A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023.
Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business.
Dave Munn, Partner at Momentum ITSMA said,
For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape.
[Source – Cision PR Newswire]
About Momentum ITSMA
Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.
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Core ABM
Business Wire | October 04, 2023
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.
Key Benefits for B2B Marketers and Advertisers:
Expanded Market Reach: B2B marketers can now extend their reach beyond the US and tap into new markets in EMEA and Canada targeting a broader audience and potential customers.
Relevant Targeting: This expansion ensures that ad campaigns are relevant and resonate with the right audience.
Measurable Impact: With highly accurate measurement capabilities, B2B marketers can assess the performance of their campaigns and make data-driven decisions to optimize results, leading to higher ROI and more effective marketing efforts.
Frictionless Campaign Management: The self-serve solution offers easy-to-use features for campaign creation and reporting, saving time and resources for B2B marketers and streamlining their advertising process.
Low-Risk Testing: The solution allows for quick campaign activation without contractual minimums, giving B2B marketers the confidence to experiment and learn, leading to improved strategies and successful outcomes in the long run.
“We’re delighted to partner with StackAdapt,” said Chris Murray, Vice President of Partnerships at Lead Forensics. “We know how powerful our data is and we look forward to working with StackAdapt to help businesses connect, engage, and succeed like never before.”
Agent3 is a global ABM agency focused on delivering hyper-targeted campaigns for its clients. As a StackAdapt partner, it was one of the first to harness the power of Lead Forensics' IP data.
This collaboration extends our ability to offer increased reliability, visibility and scale in EMEA and Canada, as well as complimenting and expanding the reach provided by many of our customers' existing pure-play ABM platforms across the US, explained Daniel Sands, Chief Innovation Officer and Partner at Agent3.
“With precise audience targeting via StackAdapt, combined with the ability to measure campaign impact with pinpoint accuracy, our agency was able to achieve really great scale and performance metrics. We were particularly impressed from an account attribution perspective and the data we were able to capture about the companies we had reached. This partnership represents a significant milestone in our ability to deliver outstanding results for our clients."
"The ability to provide ABM measurement in EMEA and North America is a unique delivery for our platform compared to competitors, and we are thrilled to provide this offering thanks to our partnership with Lead Forensics,” said Michael Shang, Vice President of Partnerships and Business Solutions at StackAdapt. "This collaboration allows us to provide a comprehensive self-serve solution that caters to the evolving needs of B2B marketers and advertisers seeking to make a measurable impact."
StackAdapt provides easy access to its platform with no monthly minimum commitment, including for ABM targeting. For B2B marketers, StackAdapt utilizes programmatic to deliver an increase in leads and sales to meet growth requirements and build a long-term sustainable funnel.
For more information, visit www.stackadapt.com.
About Lead Forensics
Lead Forensics is the world's #1 B2B website visitor identification software. Trusted by 60,000+ customers, Lead Forensics owns the world’s largest database of business IP addresses, enabling you to identify B2B website visitors, access contact information for key decision-makers, and get detailed website analytics. Lead Forensics has been named as one of the 100 Best Global Software companies and the software has also been named in the world’s Top 25 Best Software Products by G2. For further information, visit www.leadforensics.com
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
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ABM Accounts
Intuit Mailchimp | September 11, 2023
Intuit Mailchimp, one of the world's leading email marketing and automation platform, has announced the launch of a new global brand and product campaign titled 'Turn Clustomers into Customers.' This campaign was developed in collaboration with its in-house agency, Wink Creative, which was designated the 2023 In-House Agency of the Year by Ad Age. They also received support from industry powerhouse Pretty Bird, renowned director Calmatic, and the creative agency Breakfast for Dinner.
The campaign, aimed at advanced marketers worldwide, seeks to create a whimsical and ethereal world based on the sentiments marketers experience as they progress through the various stages of the traditional marketing funnel.
For instance, when marketers are in the initial phases of attracting prospective customers and making them aware of a specific product or service, they often experience feelings of disorder, confinement, and confusion.
As marketers begin to create awareness and purchase consideration among their target audience, the campaign transitions to visuals that evoke liberating, graceful, and ethereal emotions.
Finally, when marketers reach the desired stage of converting prospective customers into paying customers, resolving the complex web of their Clustomer problems, the visuals become more grounded, balanced, and tidy. This exemplifies the strength and efficiency provided by Mailchimp's automation tools and AI-backed marketing.
Jeremy Jones, Group Creative Director, Intuit Mailchimp, said,
We are in a unique position to be a marketing firm marketing to marketers. So when research revealed that our advanced marketing customers' biggest pain points was figuring out better ways to personalize at scale to make the most out of their customers' web, we instantaneously wanted to visualize that pain point in a fun and simple way that marketers could identify with. And thus, the idea of Clustomer was born. A tangled mess of customers with distinct behaviors that have all been grouped together as one audience.
[Source – CMS Wire]
Jones expressed that at Wink, the team believed it was their best and most distinct campaign to date, and they couldn't have been more excited for the world to see it.
About Intuit Mailchimp
Intuit Mailchimp is a marketing automation and email service for growing enterprises. The company empowers millions of customers around the globe to start and develop their businesses with superior marketing technology, award-winning customer service, and inspiring content. Mailchimp places data-driven recommendations at the core of your marketing, allowing users to discover and engage customers across social media, email, landing pages, and advertising—automatically and with the assistance of AI.
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