TrustRadius, a B2B technology decisioning platform, has released a report called "2022 B2B Disconnect: The Age of the Self-Serve Buyer," which found that virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson. As a result, TrustRadius has added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, including pricing, interactive demos, product videos, user-generated video reviews, and security documentation. The report's findings show that there has been a big change in how buyers of technology work with B2B companies.
The company has also introduced research boards, which allow buyers to evaluate alternatives and organize their research to streamline the decision-making process. TrustRadius has found that technology providers are able to connect with their target audience more effectively through its platform, increasing brand preference and reducing waste in go-to-market strategies. With its new features, TrustRadius is helping buyers and sellers in the B2B technology market get along better.
"We introduced pricing on product profile pages in June 2021. Within a year, we saw a 288% increase in traffic to our pricing pages. In November 2022, outranking major review sites, TrustRadius' website yielded the highest referral traffic from organic search results, with buyers searching for product pricing. This is a clear signal that we are helping buyers make informed buying decisions."
Mike Galyen, Chief Product Officer, TrustRadius
Vendors using the platform have also seen cost-per-click savings, increases in organic traffic and conversions, and have had success in generating enterprise opportunities. TrustRadius wants to be the best B2B platform for making decisions about technology by giving buyers all the data, content, tools, and knowledge they need to make smart choices.
About TrustRadius
TrustRadius provides the most credible technology decisioning platform available, assisting buyers in making confident decisions by providing thorough, vetted product information as well as user-generated content contributed by other users. Technology providers now have the ability to tell their own unique stories, engage buyers with high purchase intent, and gain insights from their customers. Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures are the companies that have provided financial support to TrustRadius. This company was established by a group of highly successful businesspeople and is headquartered in Austin, Texas.