TV Ads Say Websites Are Cheap and Easy, So Why Are Custom B2B Websites Expensive?

Jeremy Durant | July 23, 2018

TV Ads Say Websites Are Cheap and Easy, So Why Are Custom B2B Websites Expensive?
You’ve seen the ads, putting together a website is as easy as ! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom B2B website is not so quick (or cheap). Here are a few reasons why those websites advertised on TV are so inexpensive and relatively quick to launch: They Are Customizable Templates, Not Custom Builds These website building services are template-based. You can choose a template and do various levels of customization, but it’s not a custom B2B website that is designed and built from scratch to meet your needs. Being that these services make money on volume rather than individual pricing, they are fairly cheap to build. However, along with the minimal cost is minimal functionality. If you want to have custom animation or change how the CTAs function on your website, you are out of luck with a template. You get what you get with the existing functionality. If you want to have certain features and functionality, your best bet is to work with a B2B website designer and developer who won’t “kinda make the website work,” but who will listen to your needs and make the website function or perform accordingly.

Spotlight

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed versio


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Spotlight

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed versio

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