ACCOUNT MANAGEMENT

Ultra Consultants Expands Leadership Team with Appointment of New Marketing Director to Drive Growth and Expansion Goals

Ultra | October 28, 2020

Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing. The move comes as Ultra Consultants is seeing greater demand for its consulting services as organizations accelerate their digital transformation efforts to address new and emerging requirements stemming from the COVID-19 pandemic and related economic disruption.

Spotlight

Leads can be elusive. Easily startled, and even more easily disgruntled when disturbed by a sales call or promotional email. Rarely do you find a B2B marketer with an overabundance of leads; instead, despite the proliferation of the platforms and content that normally attracts them, qualified leads that can fill sales’ pipeline can still be difficult to source


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ACCOUNT BASED DATA

Intentsify Achieves 3x Revenue Growth in 2021, Appoints Two Industry-Leading Executives

Intentsify | February 25, 2022

Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as well as the expansion of its executive team in preparation for continued scale in 2022. Intentsify began the year with strategic investments in proprietary Intent Activation™ technology, supporting B2B marketing and sales organizations through account-based strategies and digital marketing channels. In December 2021, Intentsify announced that BV Investment Partners (BV), a middle-market private equity firm focused on the tech space, had made a significant investment in Intentsify to help accelerate growth and product innovation. “We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “And our amazing team crushed them both by wide margins. The investment by BV and some big executive hires all but ensure continued success in 2022.” 2021 Growth Milestones 3x year-over-year revenue growth 74.6% increase in net-new customers 2x jump in employee headcount New Executive Hires Devon Wellbrock, SVP of Global Accounts, joins Intentsify with two decades of experience in account-based marketing and IT channel sales. Devon brings a unique blend of leadership, vision, and knowledge, having led large global sales, account management, and professional services teams. Her efforts will focus on enterprise B2B technology organizations, driving platform sales and expanding the business globally. Martin Carr, VP of Data Sales, has more than 20 years of experience with marketing industry leaders like Harte Hanks and Accenture, where he helped clients refine their go-to-market approach and execute on their sales and marketing strategies. Spearheading Intentsify’s data solutions team, Martin will collaborate with customers to help them understand the B2B buyer mindset at each stage of the customer lifecycle. About Intentsify Intentsify's Intent Activation™ software and solutions make intent data more actionable and impactful for B2B marketing and sales teams. Building on its proprietary intent data, Intentsify’s software layers multiple intent data feeds to identify accounts showing the strongest buy-cycle activities—as well as the issues they’re most concerned with—and then converts these insights into actions, helping customers efficiently scale pipeline velocity and revenue. For more information, please visit www.intentsify.io.

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ABM ACCOUNTS

Jabmo Expands ABM Platform with Sales Enablement and Salesforce Integration

Jabmo | April 08, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has expanded the sales enablement capabilities of its Omnichannel ABM platform. Jabmo now automatically sends the following two types of email alerts to key account sales managers, which are personalized based on their portfolios: Real-time alerts about surges in buying group intent; and Weekly account reports that summarize engagement for multiple accounts. Insights provided include engagement over the past week, top engaged accounts, and any increases over time. In addition, Jabmo delivers account-based insights through a new Salesforce integration. Within the Salesforce application, the Jabmo Insights tab and Jabmo Account Engagement Reports show buying intent surges and key account activity across channels. Insights reveal how accounts are coming to key pages, most engaged locations, and most engaged pages. "As buying groups grow larger than ever, sales teams need more than just individual leads to hit their goals," said Mark Durante, vice president of product and engineering at Jabmo. "As buying groups grow larger than ever, sales teams need more than just individual leads to hit their goals," said Mark Durante, vice president of product and engineering at?Jabmo, in a statement. " They need the big picture of account-level engagement to sense when the time is right to strike. "We've introduced our latest account-based engagement reports and surge alerts to separate the signal from the noise. All that data gets rolled up into timely account-based insights, so sales reps can get to the deal first," Durante continued. "The beauty is that sales reps don't have to learn yet another system. Insights are delivered right where they are already working—in email and Salesforce. Everything they need is right at their fingertips." Jabmo clients, including disaster recovery and property restoration company First Onsite, are already seeing success with the new sales enablement tools. "Jabmo has really helped us improve communication and collaboration between our sales and marketing teams. This alignment has truly supercharged our sales efforts, and we're already seeing new opportunities, bigger deals, and incredible company growth," said Adrian Fulle, vice president of marketing at First Onsite, in a statement.

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ACCOUNT BASED DATA

InsideView Technologies (India) Officially Becomes Demandbase India

InsideView Technologies | May 10, 2022

InsideView Technologies (India) Pvt. LTD is now officially Demandbase India Private Limited. Since being acquired in 2021, the InsideView team has been working with the local government in India to officially change the company's name. marks the beginning of a new chapter for the Demandbase India team, where there are plans for significant growth and new hiring.InsideView has been known in the market for its industry-leading business-to-business (B2B) sales intelligence and data solutions. Demandbase continues to offer these solutions as part of Demandbase One, the Smarter GTM™ suite, along with account-based marketing and digital advertising solutions. This expanded solution suite is opening up more than 75 new job opportunities in Demandbase India for data scientists, data engineers, software engineers, solution architects, and data analysts, as well as others. "It's no easy feat to merge teams after an acquisition, but from the moment InsideView was acquired by Demandbase, we've successfully operated as one, Now, roughly one year after the acquisition, we've received official approval to update our name. We couldn't be happier. We're so pleased by the success we've already enjoyed as a united, global company, and are eagerly planning to bring on new team members in the near future and continue growing together." -Deepti Gelli, India head & senior director, data research at Demandbase. Demandbase has achieved significant global reach in the past year with customers spanning the UK, Benelux nations, Germany, Japan, Singapore, Australia, Spain and beyond. Demandbase also continues to make great strides as a top data company, recently doubling its volume of mobile and company data and regularly receiving recognition as an industry leader. To learn more about Demandbase, please visit https://www.demandbase.com. To view current job openings and learn more about the company's culture and benefits program, visit https://www.demandbase.com/about-us/careers/. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT BASED ANALYTICS

Agent3 Acquires Demand Generation Specialist, oneninefive, to Accelerate Delivery of Account-centric Demand Generation, at Scale

Agent3, oneninefive | February 02, 2022

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has acquired leading demand generation specialist, oneninefive, to significantly enhance its ability to deliver account-centric demand generation programs to its global customer base. Combining the existing Agent3 demand generation resources with the team at oneninefive will immediately create a global team of more than 40 consultants focused on the delivery of higher quality account engagement and leads that are faster to close. The strategic driver for the acquisition is the common belief that B2B organizations are disillusioned with the demand generation process delivering volume rather than value. By joining forces, Agent3 and oneninefive now seek to address this issue by combining to deliver a more thoughtful, data-driven and insight-led approach to deliver better outcomes. Explained Clive Armitage, CEO, Agent3: “Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods which all too often are biased towards quantity as the only measure of value. This account-centric, personalized approach delivers needle shifting results for our clients, but bringing oneninefive into the fold enables us to do so at scale. Today is another huge step in the development of Agent3. With this announcement, I’m confident that our overall proposition for our customers just got even stronger.” “In addition to the issue of disillusionment with the current demand generation process, for me, there are two macro events that are further driving the importance of effective demand generation,” added Jordan Adams, CEO, oneninefive. Firstly, the relatively recent appointment of CMOs to the board means they are now directly responsible for organizational growth, and therefore any campaigns executed need to show a clear ROI. Secondly, the death of third party cookies in 2022 will make it increasingly challenging for marketers to track leads without a data-driven approach and a deep understanding of B2B audiences, their interests, challenges and intent. Our proprietary technology and first party intent expertise solves both of these issues delivering the high quality leads that marketing teams need to fuel growth. “oneninefive is so named because we operate in all countries in the world and this scale, combined with Agent3’s personalized, account-centric approach means we’re creating significant opportunities for our customers to build better demand generation campaigns.” “oneninefive is so named because we operate in all countries in the world and this scale, combined with Agent3’s personalized, account-centric approach means we’re creating significant opportunities for our customers to build better demand generation campaigns.” This acquisition follows several significant investments that Agent3 has made in end-to-end ABM capabilities as it seeks to continue its global growth momentum. This delivery model allows customers - such as LinkedIn, Salesforce, Splunk, Citrix and Sony - to benefit from true specialists in insight, competitive positioning, creative services, digital activation and campaign management and from bespoke programs that map to their needs, rather than an agency operational model. About Agent3 Founded in 2013, Agent3 is the global leader in the field of true end-to-end ABM programs informed by insight and data, and driven by audience focused content. With customers including Salesforce, LinkedIn, Pure Storage, Intel and Sony, Agent3 has offices in London, Cheltenham (UK), Woodbridge (UK), Sydney, Sofia, New York, Seattle and San Francisco. Agent3 helps its customers achieve more, and better, opportunities for greater wallet share, engagement and perception change by combining constant innovation across data, technology and creativity for its proven ABM programs. About oneninefive oneninefive helps B2B brands find their next customer quicker, creating demand, fuelling the sales pipeline and reaching new markets. As demand generation specialists, we know how quickly the target moves, and that’s why we offer solutions that increase both intelligence & demand, at all stages of the sales funnel. We’re a friendly & energetic bunch that believe in getting stuff done. Our clients back us to represent their brand, activate our recommended tactics and deliver them results.

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Spotlight

Leads can be elusive. Easily startled, and even more easily disgruntled when disturbed by a sales call or promotional email. Rarely do you find a B2B marketer with an overabundance of leads; instead, despite the proliferation of the platforms and content that normally attracts them, qualified leads that can fill sales’ pipeline can still be difficult to source

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