Understanding the Buying Journey with Trust, Transparency and Relevancy

What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these questions require insights into consumer behavior. Most would also agree that these insights need to be collected and managed in a privacy-friendly manner that protects the consumer’s personal information and are utilized to serve the consumer’s best interests.