Vertic launches demand generation program offering to align with 'new normal' of B2B sales and marketing

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models.
Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale marketing teams' efforts of interpreting customer behavior and anticipating customer needs, with the subsequent impact being quicker time-to-market of lead qualification and routing to sales teams.

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TARGETED ACCOUNT STRATEGY

GTM Partners Releases The First GTM Vendor Perspective and it’s About Hushly

Hushly, GTM Partners | October 12, 2022

Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our Hushly perspective enables marketing executives to think differently while enabling personalized buyer experiences for demand generation and account-based strategies.” “I love the fact that the GTM perspective is third-party validated and has data-driven analysis as opposed to vendor stack rankings, '' says James Kessinger, CMO & Chief Operating Officer at Hushly. “This provides a succinct picture about Hushly's capabilities and value of our all-in-one marketing platform as opposed to a point product view you get from looking at a single category or market that we operate in.” GTM Perspectives look at all the categories a vendor is in and uses G2 intent data to better understand traffic patterns in those categories as well as look at the growth and quality of customer reviews on G2 Crowd to guide in the analysis. GTM Partners also perform customer interviews, providing a voice of the customer along with the data analysis. “When we spoke to Hushly customers and read Hushly’s G2 reviews it validated that Hushly has a compelling unified marketing platform that delivers results across multiple use cases.” says Bryan Brown, Chief Analyst at GTM Partners. “I believe that companies who are looking to achieve efficient growth should be looking at innovative martech companies like Hushly.” Hushly Value Propositions: Deliver rich, dynamic & personalized web and content experiences Increase conversion & lead quality Increase operational efficiencies and amplify existing investment Hushly GTM Perspective Stats: Lead Conversions as high as 243% Lead Quality as high as 62% Content Engagement as high as 1800% Reduced bounce rate Increased site dwell time Increased target account engagement “The market has evolved away from having separate platforms and vendors for website personalization, content experience, demand capture, and buyer intelligence, this new digital experience has to be integrated and unified into a single platform,” says James Kessinger, Chief Marketing Officer and COO of Hushly. “Today’s CMO’s and revenue marketers don’t have the time nor the budget to waste on point product solutions that don’t work as a single platform. This is why Hushly continues to evolve and innovate our all-in-one marketing platform for efficient growth.” About Hushly: Hushly is the first all-in-one marketing platform for b2b marketers. With Hushly, b2b marketers gain efficiencies, productivity, and accelerate revenue. By offering rich - personalized – and connected digital experiences to their customers. The Hushly buyer experience and conversion platform takes critical products that need to work together as a solution and brings them under a single platform. So, buyers get a connected digital experience, dynamic personalized content, and better educated, faster. While marketers see a holistic view of visitor and account activities across their digital properties which leads to better buyer intelligence for increased sales opportunities and accelerated deal velocity. Learn more at https://www.hushly.com About GTM Partners: Founded in 2022 and headquartered in Atlanta, GTM Partners is the brainchild of B2B go-to-market industry experts Sangram Vajre, industry expert Bryan Brown and Judd Borakave. The firm was created to help GTM professionals and solutions vendors achieve efficient growth by transforming their GTM strategy and process. To understand the offerings for GTM vendors and members, please visit https://gtmpartners.com/.

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BUYER INTENT DATA

Jennifer Ross Joins Intentsify as CMO

Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies. “Jennifer’s extensive experience as both a B2B marketing leader and executive advisor in the tech space made her the obvious choice to lead our marketing organization,” said Marc Laplante, CEO, Intentsify. “Jennifer’s extensive experience as both a B2B marketing leader and executive advisor in the tech space made her the obvious choice to lead our marketing organization,” said Marc Laplante, CEO, Intentsify. “Her extensive knowledge and skill set complement our leadership team with the expertise required to further accelerate the adoption of Intentsify’s product portfolio among B2B marketing, sales, customer success, and data science teams.” Ross’s experience before joining SiriusDecisions/Forester included marketing leadership roles at both established and startup B2B companies, including JD Edwards, IBM, Alteryx, and Telelogic, where she built and scaled high-performing world class marketing teams that achieved outstanding growth. With nearly three decades of B2B marketing experience in the technology industry, Ross has the expertise required to develop and drive Intentsify’s strategy during a period of rapid growth for the company. “The ability to meet buyers where they are in the buying process—to deliver what they need when they need it—has become table stakes for B2B organizations. Buyers expect it,” said Intentsify CMO, Jennifer Ross. “It’s the reason that understanding and acting on buyer-intent signals is so essential. Yet, B2B organizations struggle with gathering, analyzing, and using buying-intent signals. Intentsify’s rapid growth to date is a direct result of how the company is delivering on the promise of intent data with powerful integrated technology, data, and programs that activate dynamic, future-proof go-to-market strategies. It’s a game changer—not only for accelerating performance across the organization, but for improving the overall buying experience. It's going to usher in the next evolution of B2B go-to-market motions. I’m thrilled to be part of this next phase of Intentisfy’s growth.” To learn more about Intentsify, visit www.Intentsify.io About Intentsify Intentsify arms B2B organizations with the buyer and account intelligence, as well as the activation tools and programs, required to deliver GTM strategies that increase pipeline and accelerate revenue creation. Intentsify’s Intelligence Activation Platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of accounts' online research activities. The company’s Demand Activation Programs convert account intelligence into meaningful buyer engagements, boosting efficiency across each customer-facing team, improving the buyer experience, and scaling pipeline value and velocity.

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ACCOUNT BASED DATA

TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales

TechTarget, Archer Awards | September 13, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards. All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.” This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program. “While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.” 2022 Archer Award APAC Winners Digital Marketer of the Year – Molita Coelho, Head of Field Marketing APJ, Okta Digital Team of the Year – Red Hat Demand Center APAC Priority EngineTM Marketing Team of the Year – SoftIron Priority Engine Sales Team of the Year – CrowdStrike APJ Best Account-Based Marketing Program – DataStax APAC Best Demand Generation Program – SAP Southeast Asia Best Thought Leadership Program – AWS APAC To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/. About the Archer Awards TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. In its fourth year, the Archer Awards program recognizes customers in North America, EMEA and APAC. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

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ACCOUNT BASED DATA

Simplr Announces MOMENTOUS '22: The Premier Event for NOW CX

Simplr | September 15, 2022

Simplr today announced that registration is open for MOMENTOUS '22, the premier annual event dedicated to exploring the future of CX and the NOW Customer. The event will be held in-person at the Grand Hyatt, Nashville from November 1-2, 2022. Last year's inaugural MOMENTOUS virtual event marked the launch of the NOW CX movement, a groundbreaking approach that's custom fit to meet and exceed the demands of the NOW Customer. Now in its second year, MOMENTOUS '22 will feature customer service and marketing leaders representing brands including Restaurant Brands International, Asurion, Chubbies, Princess Polly, and more. Presentations will cover the following topics: 3 Most Important Things to Have in a Chatbot What Everyone Should (and Should Not) Consider When Applying AI to a Customer Service Strategy How to Bring the In-Store Experience Online and the Online Experience In-Store Why Customer Service Employees Are Your #1 Brand Ambassadors Weathering a Downturn without Letting Customers Down "CX, marketing and ecommerce leaders are currently faced with a daunting task: how to efficiently and effectively meet the ever-changing expectations of the NOW Customer while simultaneously navigating their way through a time of economic uncertainty," said Daniel Rodrigurez, Simplr CMO. "With MOMENTOUS '22, we are honored to bring together the best minds in the business when it comes to facilitating truly exceptional relations between consumers and companies and help other leaders establish a NOW CX foundation upon which they can build durable success for years to come." "CX, marketing and ecommerce leaders are currently faced with a daunting task: how to efficiently and effectively meet the ever-changing expectations of the NOW Customer while simultaneously navigating their way through a time of economic uncertainty," said Daniel Rodrigurez, Simplr CMO. About Simplr Simplr is the conversational experience platform for the NOW CX era. The company's AI-enabled platform unites chatbots and human assistance to deliver instantly scalable premium pre-sale shopping assistance and customer support. The result for Simplr customers is best-in-class experiences throughout the consumer journey, increasing loyalty, satisfaction, and revenue. Simplr is funded by Asurion, which continues to support its growth. Find more information about Simplr at https://www.simplr.ai/.

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